Saudi Arabia B2C E-Commerce Market 2019 code:1430

Saudi Arabia B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Saudi Arabia
Pages: 55
Publication Date: 15/04/2019
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Questions Covered in the report:
  • What is the current state and outlook of the B2C E-Commerce market in the Saudi Arabia?
  • Which important market trends are present in B2C E-Commerce in this country?
  • How large are online retail sales in Saudi Arabia predicted to be by 2022?
  • What are the preferences of online shoppers in Saudi Arabia with regard to product categories and payment methods?
  • Who are the top market players in Saudi Arabian online retail?

Key findings:

Mobile shopping drives the growth of Saudi Arabia’s B2C E-Commerce market

Saudi Arabian B2C E-Commerce market is the leading in the region

Saudi Arabia is a regional leader in B2C E-Commerce sales volume. Together with the UAE, it accounts for more than two-thirds of online retail revenues in the Middle East and North Africa, according to latest statistics cited by yStats.com. However, when compared to the most advanced B2C E-Commerce markets in the world, such as the USA, the UK and China, Saudi Arabia’s online retail still has significant room for growth. Between 2018 and 2022, retail E-Commerce sales in this country are projected to rise at a high double-digit growth rate on an annual basis.

Saudis increasingly shop on mobile devices

One of the major drivers of the B2C E-Commerce development in Saudi Arabia is a high smartphone penetration rate, reveals yStats.com. With consumers increasingly using their phones not only to check prices or product information, but also to purchase goods via mobile websites and apps, M-Commerce sales are on the rise. Another positive development is improving E-Commerce regulation and the government’s investments in the digital economy.

Local E-Commerce competition intensifies

Cross-border E-Commerce sellers are among the main beneficiaries of the online shopping boom in Saudi Arabia. Around one in two purchases took place on such platforms in 2017. However, with Amazon going for a local strategy in the region after the purchase of Souq.com, the share of domestic sales is likely to increase. Furthermore, local E-Commerce marketplace Noon.com, launched with the support of Saudi Arabia’s Public Investment Fund, is expanding its operations in the country.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, March 2018
  • Retail E-Commerce Sales in Saudi Arabia, the UAE, Rest of MENA, Egypt and Rest of GCC Countries, in USD billion, 2017 – 2022f
  • Breakdown of B2C E-Commerce Sales in MENA by the UAE, Saudi Arabia, Egypt and Other Countries, in %, 2017
  • Internet Penetration, Smartphone Penetration and Social Media Penetration, by the UAE, Saudi Arabia and Egypt in comparison to the USA and China, in %, 2018
  • B2C E-Commerce Indicators, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in comparison to the UK, USA and China, in %, 2017/2018
  • Internet Penetration in the UAE, Saudi Arabia, Egypt, Rest of MENA and Total, in %, 2017 – 2022f
  • Internet Penetration in MENA, in % of Individuals, by Country, incl. Saudi Arabia, 2017
  • Mobile Internet User Penetration in MENA, in % of Individuals, by Country, incl. Saudi Arabia, June 2018

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
  • Share of Online Shoppers Who Purchased via Social Media Sites and Applications, in %, 2018e
  • Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

4. Sales & Shares

  • B2C E-Commerce Sales, in USD million, 2012 – 2017
  • B2C E-Commerce Sales, in USD billion, 2017 – 2022f
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 – 2022f
  • Online Shopper Penetration, in % of Respondents, 2018e
  • Online Shopper Penetration, by Age Group and Gender, in % of Respondents, 2017
  • Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
  • Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
  • Top Barriers of Online Shopping, by Product Category, in % of Online Shoppers, 2017

6. Products

  • Online Shopping Penetration by Product Category, in % of Internet Users, 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2018e
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017
  • B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
  • Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, by Age and Gender, 2017

8. Delivery

  • Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017

9. Players

  • B2C E-Commerce Players Overview, January 2018
  • Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
  • Most Popular Types of E-Commerce Websites, in % of Online Shoppers, November 2017
  • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

 

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  • AliExpress Ltd.
  • Amazon.inc
  • Haraj.com.sa
  • Jarir Marketing Co
  • Noon AD Holdings Ltd
  • Souq.com FZ-LLC
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