yStats.com Reveals How Digital Payments in Europe Will Experience Significant Growth in 2025, Driven by Innovation in Payment Methods and Shifting Consumer Habits.
yStats.com has released its latest comprehensive report, “Europe Digital Payments Overview 2025: Payment Methods, Trends, & Adoption Insights,” offering an in-depth analysis of the evolving digital payments market across Europe. This report explores the impact of key trends shaping the market, including the rise of digital wallets, contactless payments, real-time bank transfers, and emerging payment methods like Pay by Bank. It provides valuable insights into the regional variations and technological innovations driving the adoption of digital payment solutions across European markets.
Digital Wallets and Mobile Payments Lead the Charge in Europe
Digital wallets have become a dominant force in Europe, propelled by increased smartphone penetration and consumer demand for secure, convenient payment methods. In Western Europe, the adoption of digital wallets, particularly in the UK and Germany, with over 20% of consumers using digital wallets weekly in 2024. Meanwhile, Eastern Europe is also witnessing a shift towards digital wallets, with Turkey seeing a rise in wallet adoption from less than 5% in 2017 to over 10% in 2023.
Card Payments Remain Strong, While Contactless Adoption Expands
Despite the rapid growth of alternative payment methods, card payments remain a cornerstone of Europe’s payment landscape. Countries like Germany and France have embraced contactless transactions, driven by the demand for quick and secure payments. In Eastern Europe, card payments also maintain a stronghold, particularly in Turkey, where credit and debit cards accounted for 65% of online transactions in 2023. The increasing adoption of contactless payment cards across the region is reshaping consumer preferences, with mobile-enabled cards providing a more seamless and efficient payment experience.
Instant Payments and Pay by Bank Gain Traction Across Europe
Instant payments are gaining significant momentum in Europe, driven by the growing consumer desire for fast, real-time transactions. Pay by Bank services, such as those popular in the Netherlands, have gained traction, with strong monthly usage driven by seamless integration with digital banking systems. In Western Europe, where security and cost-effectiveness are top priorities, the rise of Pay by Bank reflects consumer preference for secure, low-fee transactions. Similarly, in Eastern Europe, the introduction of QR code payments in Turkey and increasing mobile wallet adoption in countries like Hungary and Slovakia are contributing to the rapid growth of mobile and instant payment methods.
Access the Full Report
For a detailed overview of these trends and more, access the full report, “Europe's Digital Payments Landscape 2025: Trends, Adoption, and Growth Projections.” This report provides key insights into the evolving digital payment market across Europe. For media inquiries, contact Press@ystats.com.
