Asia-Pacific E-Commerce and Payments Expand Through Scale, Digital Wallets, AI Integration, and B2B Platforms, yStats.com Reports

Hamburg-based secondary market research firm yStats.com has published Volume 2 Asia-Pacific E-Commerce & Payments 2025: Market Intelligence on B2C, B2B, Innovations in Digital Payments, Adoption Patterns, and Shifting Dynamics. The report provides an in-depth analysis of Asia-Pacific, covering B2C and B2B E-Commerce, the digital payments ecosystem, and the role of AI in commerce. It examines shopper behavior, merchant acceptance, and payment preferences, alongside regulatory frameworks and governance models. Regional findings highlight growth in online retail, evolving digital payment adoption, rising AI integration in commerce and payments, and the expansion of B2B marketplaces.
Asia-Pacific B2C E-Commerce Accelerates Across Major Markets
Retail E-Commerce sales in Asia-Pacific are forecasted to reach nearly USD 5 trillion by 2028, underlining the region’s dominance in global digital commerce. Beyond scale, consumer behavior is shaped by widespread adoption in China and growing momentum across Southeast Asia, with cross-border shopping fueling regional trade integration and strengthening the foundations of digital economies across both developed and emerging markets.
Digital Payments Reshape Consumer and Merchant Transactions
Non-cash transactions in Asia-Pacific are projected to reach 1.5 trillion annually by 2028, highlighting the region’s rapid shift away from cash. Digital wallets are now central to consumer payments, with ecosystems in China, Japan, South Korea, and Southeast Asia reinforcing mobile-first commerce and new payment models such as BNPL, supported by regulatory innovation and enhanced merchant adoption strategies across diverse markets.
AI Adoption Grows but Operational Gaps and Fraud Risks Persist
By 2025, only one in four Southeast Asian E-Commerce sellers had achieved full operational AI integration, showing a gap between ambition and execution. Rising fraud threats have accelerated the use of AI in payment security, while regulatory sandboxes in leading markets are shaping frameworks for responsible innovation, providing essential testing environments to balance technology adoption with governance and consumer protection.
B2B E-Commerce Expands Through Digital Trade Platforms and Marketplaces
Asia-Pacific’s B2B E-Commerce market is set to grow over +15% CAGR between 2022 and 2026, driven by cloud adoption, digital procurement, and globalized supply chains. Regional marketplaces such as AliExpress, 1688.com, and IndiaMART, along with platforms in Japan, are central to enabling cross-border trade and SME participation, while also driving efficiency, transparency, and resilience in regional procurement and international supply networks.
Access the Full Report
For detailed insights across Asia-Pacific markets, including B2C E-Commerce, digital payment adoption, AI readiness, and B2B marketplace expansion, access the latest yStats.com publication: Volume 2 Asia-Pacific E-Commerce & Payments 2025: Market Intelligence on B2C, B2B, Innovations in Digital Payments, Adoption Patterns, and Shifting Dynamics. Contact press@ystats.com for more details.