Sample Report: Global B2C E-Commerce and Shopper Insights 2025 to 2028 Market Forecasts and Trends
yStats.com has released its newest report, Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends, presenting a comprehensive analysis of the evolving global E-Commerce landscape. The report delves into key trends shaping the future of retail, including regional growth drivers, consumer shopping behaviors, and the increasing influence of social and cross-border commerce.

Description
Region: Global
Countries: USA - Canada
Pages: 75
Publication Date: 24.01.2025
Questions Covered in the report:
- What role does social media play in shaping global and cross-border E-Commerce trends?
- What is the projected global retail and E-Commerce growth for 2025 compared to 2024?
- How is the adoption of advanced technologies, like generative AI, impacting the E-Commerce landscape?
- What are the leading categories for cross-border purchases, and what is their share?
- What is the expected global online retail sales growth from 2023 to 2028, and what percentage of retail sales will still occur offline?
Key Findings:
In 2027, retail E-Commerce sales are projected to account for more than 20% of total global retail sales, according to the latest yStats.com report highlighting key trends and forecasts for the global B2C E-Commerce market.
E-Commerce Fuels Global Retail Growth
By 2027, E-Commerce sales are expected to reach nearly USD 8 trillion, capturing over 20% of global retail sales. Asia-Pacific remains at the forefront, with the region projected to contribute nearly USD 5 trillion to retail E-Commerce by 2028, accounting for over 35% of its total retail sales. Emerging markets like Latin America and Southeast Asia are expected to lead in growth, driven by increasing digital adoption and mobile commerce penetration.
Social Commerce and Shopper Preferences Redefine Online Retail
Social commerce continues to reshape online shopping habits, with platforms like Facebook and Instagram driving significant sales globally. In 2024, 37% of surveyed global shoppers used Facebook for purchases, while TikTok's influence surged, especially among millennials and Gen Z. The report also highlights evolving shopper priorities, with free delivery and lower prices ranking as top motivators for online purchases. Meanwhile, high delivery costs remain a leading cause of cart abandonment globally, cited by over 40% of shoppers in 2024.
Cross-Border E-Commerce: A Global Trend
Cross-border E-Commerce is becoming more prevalent, with 55% of global online shoppers purchasing from retailers in other countries in 2024. China remains the most popular destination for cross-border shoppers, followed by the United States. Clothing and footwear lead as the top categories for cross-border purchases, while concerns about fraud persist as a key barrier to international shopping.
Discover More: Access the Full Report
For detailed insights into these trends and forecasts, contact us at Press@ystats.com to access the Global B2C E-Commerce and Shopper Insights: 2025 to 2028 Market Forecasts and Trends report. Stay informed with yStats.com and discover how global E-Commerce is shaping the future of retail and consumer behavior.
Table of Content:
1. Management Summary
2. Framework and Approach
2.1. Global and Regional B2C E-Commerce Market Analysis: Trends and Forecasts (2021–2028)
2.1.1. Key Takeaways
2.1.2. Global and Regional B2C E-Commerce Market Analysis: Trends and Forecasts (2021–2028)
• Global: Overview of Retail & E-Commerce Sales Market, January 2025
• Global: Retail E-Commerce Share, in % of Total Retail Sales, 2021–2027f
• Global: Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2021-2027f
• Global: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
• Global: Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2022-2028f
• Asia-Pacific: Asia-Pacific Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
• Asia-Pacific: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
• USA: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
• USA: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
• Canada: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2027f
• Canada: Retail E-Commerce Sales, in CAD billion, in % of Year-on-Year Change, 2022-2027f
• Western Europe: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
• Western Europe: Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
• Latin America: Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
• Latin America: Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
2.2. Future of Online Retail: Regional Trends and Forecasts (2025–2028/2029)
2.2.1. Key Takeaways
2.2.2 Future of Online Retail: Regional Trends and Forecasts (2025–2028/2029)
• Global: Overview of Online Retail Sales Market, January 2025
• Global : Online Retail Sales as a Share of Total Retail Sales, in %, 2028f
• Global : Online Retail Sales, in USD trillion, 2023 & 2028f
• Asia-Pacific: Online Retail Sales, in USD trillion, 2023 & 2028f
• Southeast Asia: Retail E-Commerce Sales, in USD billion, 2023 & 2028f
• USA: Online Retail Sales As A Share Of Total Retail Sales, in %, 2024 & 2029f
• USA: Online Retail Sales, in USD trillion, 2024 & 2029f
• USA: Share of Amazon and Walmart E-Commerce Sales, in %, 2029f
• Western Europe: Online Retail Sales, in USD billion, 2023 & 2028f
• Eastern Europe: Online Retail Sales, in USD billion, 2023 & 2028f
• Latin America: Online Retail Sales, in USD billion, 2023 & 2028f
2.3. Global E-Commerce, Social Media, and Mobility Payment Trends: Insights and Regional Highlights
2.3.1. Key Takeaways
2.3.2. Global E-Commerce, Social Media, and Mobility Payment Trends: Insights and Regional Highlights
• Global: E-Commerce Shopping Trends, January 2025
• Global: Digital Mobility Payments and Market Growth Overview, January 2025
• Global: Social Media Users Making A Purchase Through Social Commerce, in %, 2024
• Global: Baby Boomers Using Social Media For Brand Discovery, in %, 2024
• Global: Millennials Making Purchases on TikTok, in %, November 2024
3. Global Online Shopping Behavior in 2024: Insights into Trends, Challenges, and Preferences
3.1 Key Takeaways
3.2. Global Online Shopping Behavior in 2024: Insights into Trends, Challenges, and Preferences
• Online Shopper Frustrations, in % of Respondents, 2024
• Online Shopper Experience Improvements, in % of Respondents, 2024
• Important Benefits for Online Shoppers, in % of Respondents, 2024
• Social Media Platforms Purchased From, by Online Shoppers, in % of Respondents, 2024
• Most Popular Countries for Shopping on Each Social Media Platform, February 2023
• Online Marketplace Usage, in % of Respondents, 2024
• Online Shopper Preferences for Account Creation, in % of Respondents, 2024
• Online Payment Methods Preferred by Shoppers, in % of Respondents, 2024
• Reasons for Online Shopping Cart Abandonment, in % of Respondents, 2024
• Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (1 of 2)
• Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (2 of 2)
4. Global Cross-Border E-Commerce Trends in 2024: Destinations, Categories, and Shopper Behavior
4.1 Key Takeaways
4.2. Global Cross-Border E-Commerce Trends in 2024: Destinations, Categories, and Shopper Behavior
• Most Popular Countries for Buying Items from Abroad, in % of Respondents, 2024
• Share of Online Shoppers Buying from Retailers in Other Countries, in % of Respondents, 2024
• Share of Social Media Shoppers Buying From Retailers In Other Countries, in % of Respondents, 2024
• Share of Shoppers Under 45 Buying From Retailers In Other Countries, in % of Respondents, 2024
• Social Media Shopping Frequency, in % of Respondents, 2024
• Cross-Border Shopping Destinations, in % of Cross-Border Shoppers, 2024
• Top Categories for Cross-Border Purchases, in % of Cross-Border Shoppers, 2024
• Shoppers Reasons for Buying from Abroad, in % of Respondents, 2024
• Shoppers Reasons for Not Buying from Abroad, in % of Respondents, 2024
Companies Mentioned:
- Amazon
- Walmart
- Tiktok
- Douyin
- Meta
- Youtube
- Snapchat
- Shein
- Temu
- Shopee
- Alibaba/Aliexpress
- Zalando