Sample Report: AI in Africa’s Payments and E-Commerce Growth Potential, Governance Gaps, and Workforce Readiness 2025

Description

Region: Africa

Countries Covered: Egypt, Nigeria, South Africa, Kenya, Ghana

‍Pages: 153

Publication Date: 07.10.2025

Questions Covered in the report:

• What were the top AI adoption barriers in Africa in 2025?
• What share of Nigerians used Generative AI in 2025?
• Which sectors led AI use cases in Africa in 2024?
• What share of Egyptians trusted AI to protect data in 2024?
• What was the dominant type of AI used in Africa in 2024?

Key Findings:

yStats.com reports that AI adoption in Africa’s payments and E-Commerce markets in 2025 is expanding rapidly, unlocking multi-sector value potential, while governance gaps and workforce shortages constrain inclusive scaling.

Growth accelerates, but readiness remains uneven

AI adoption is advancing across Africa through national strategies, infrastructure investments, and public-private partnerships. In 2025, more than three-quarters of young Africans reported using AI tools weekly, underscoring strong digital engagement and demographic readiness. However, progress remains uneven, with many economies constrained by fragmented data ecosystems, limited infrastructure, and skills shortages. Leading markets such as Nigeria, South Africa, and Egypt are driving regional momentum, while lower-readiness countries continue to lag behind, exposing deep digital divides that threaten inclusive growth.

Payments and E-Commerce lead AI integration

The payments and fintech sectors are at the forefront of AI-driven innovation, using Generative AI for fraud detection, automation, and personalized financial services. By 2025, high transaction costs, and growing demand for digital inclusion are fueling adoption of AI-enabled payment tools and stablecoin solutions. In E-Commerce, GenAI is reshaping customer experience through conversational shopping, supply chain optimization, and predictive analytics. Despite this potential, scaling remains hindered by data fragmentation and infrastructure gaps.

Sectoral growth drives economic value, but governance lags

Across Africa, banking, retail, telecommunications, and insurance are leading AI deployment, with GenAI applications improving customer service, compliance, and efficiency. Yet governance frameworks have not kept pace with technological advances. Many countries lack comprehensive AI regulations, and fragmented oversight undermines trust and regional coordination. While initiatives such as national AI councils and Data Embassies mark early progress, widespread concerns over algorithmic bias, cybersecurity, and ethical risks persist, emphasizing the need for robust governance to ensure responsible adoption.

Access the full report

For detailed insights into adoption trends, sectoral value potential, governance readiness, and workforce challenges shaping Africa’s payments and E-Commerce markets, access the latest yStats.com publication: AI in Africa’s Payments and E-Commerce Growth Potential, Governance Gaps, and Workforce Readiness 2025. Contact press@ystats.com for more details.

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Table of Content:

1.            Key Takeaways

2.             Management Summary

3.             AI Adoption Landscape & Regional Patterns

3.1.          Africa: Adoption Benchmarks

3.1.1.       Regional

•        Africa: AI Readiness Rankings Across Countries, by Oxford Insights & IMF Indices, 2023 & 2024 (1/2)

•        Africa: AI Readiness Rankings Across Countries, by Oxford Insights & IMF Indices, 2023 & 2024 (2/2)

•        Africa: Weekly Use of AI Tools Among Young Population, in % of Respondents, August 2025

•        Africa: Allocation of AI Use Cases by Sector, in % of Respondents, 2024

•        Africa: Allocation of AI Use Cases by Type of AI, in % of Respondents, 2024

•        Africa: Allocation of AI Use Cases by Type of Solution, in % of Respondents, 2024

•        Africa: Allocation of AI Use Cases by Organizations, in % of Respondents, 2024

•        Africa: Allocation of AI Use Cases by Ownership, in % of Respondents, 2024

•        West Africa: Generative AI’s Impact on Companies, in % of CEOs, Oct - Nov 2023

•        West Africa: Generative AI’s Impact on Workforce Productivity, in % of CEOs, September 2024

•        Southern Africa: Generative AI’s Impact on Workforce Productivity, in % of CEOs, September 2024

•        East Africa: Generative AI’s Impact on Workforce Productivity, in % of CEOs, September 2024

3.1.2.        Country Spotlights

•        Egypt: AI Awareness Among the General Public, in % of Respondents, April 2024

•        Egypt: AI Awareness Among Genders and Age Groups, in % of Respondents, April 2024

•        Egypt: AI Awareness Among Income Categories, in % of Respondents, April 2024

•        Egypt: AI Understanding Among the General Public, in % of Respondents, April 2024

•        Egypt: AI Understanding Among Genders and Age Groups, in % of Respondents, April 2024

•        Egypt: AI Understanding Among Income Categories, in % of Respondents, April 2024

•        Egypt: Awareness of AI-Powered Products & Services Among the General Public, in % of Resp., April 2024

•        Egypt: Awareness of AI-Powered Products & Services Among Genders and Age Groups, in % of Resp., April 2024

•       Egypt: Awareness of AI-Powered Products & Services Among Income Categories, in % of Resp., April 2024

•        Nigeria: Usage of Generative AI, in % of Respondents, August 2025

•        Nigeria: Adoption of AI, in % of Respondents, Nov 2024 - Jan 2025

•        South Africa: Adoption of AI, in % of Respondents, Nov 2024 - Jan 2025

•        Kenya: AI Familiarity Among the General Public, in % of Respondents, September 2024

•        Kenya: AI Usage Among the General Public, in % of Respondents, September 2024

•        Kenya: Views on AI Among the General Public, in % of Respondents, September 2024

•        Kenya: Perceived Importance of AI Among the General Public, in % of Respondents, September 2024

•        Kenya: Support for AI Development Among the General Public, in % of Respondents, September 2024

•        Kenya: Confidence in Attitudes Toward AI, in % of Respondents, September 2024

3.2.          Seller Segmentation & Barriers

3.2.1.       Regional

•        Africa: Data Fragmentation, Infrastructure Gaps, and Talent Shortages in AI Adoption, Sep 2025

•        Africa: Barriers to AI Ecosystem Growth, Skills Gaps, and Digital Literacy Deficits, Sep 2025

•        SSA: Barriers to AI Deployment Across Data Quality, Infrastructure, and Technology Affordability, Sep 2025

•        SSA: Human Capital Gaps, Policy Deficits, and Cultural Barriers to AI Adoption, Sep 2025

3.2.2.       Country Spotlights

•        Nigeria: AI Adoption Barriers and Infrastructure Challenges, Sep 2025

4.              Functional Use Cases & Economic Impact

4.1.           E-Commerce Seller Operations

4.1.1.        Regional

•        Africa: GenAI Applications in Retail Value Chain, E-Commerce Integration, and Market Barriers, Sep 2025

•        Africa: GenAI Potential in Procurement, Production, and Supply Chains of the CPG Sector, Sep 2025

•        Africa: AI-Driven Roles in Agriculture, Cybersecurity, Healthcare, Finance, and Informal Economy, Sep 2025

•        SSA: AI-Driven Efficiency Gains in Revenue Growth, Supply Chain, and Logistics Operations, Sep 2025

•        West Africa: Expected Impact of Gen AI on Business Performance Metrics in Companies, in % of CEOs, Oct - Nov 2023

4.1.2.        Country Spotlights

•        Ghana: Generative AI’s Impact on Companies, in % of CEOs, Oct - Nov 2024

4.2.          Payments & FinTech Use Cases

4.2.1.       Regional

•        Africa: Sectoral Distribution, Banking Applications, and Economic Value Potential of GenAI, Sep 2025

•        Africa: Rising Remittances, Payment Inefficiencies, Stablecoins, and AI-Driven Financial Inclusion, Sep 2025

•        Africa: AI Sectoral Expansion, Investment Trends, Infrastructure Gaps, and National Strategies, Sep 2025

•        Africa: AI Applications in Agriculture, Education, Finance, Healthcare, Energy, and Smart Cities, Sep 2025

•        SSA: Fintech Innovation, National AI Strategies, and Global Partnerships in AI Adoption, Sep 2025

4.2.2.        Country Spotlights

•        Nigeria: Accelerating AI Adoption in Agriculture, Finance, and Emerging Innovation Ecosystem, Sep 2025

•        Ghana: AI’s Impact on Business Functions, in % of CEOs, Oct - Nov 2024

5.             Risk Management, Trust & Security

5.1.          Fraud & Threat Trends

•        Africa: AI-Driven Job Risks, Gender Disparities, and Workforce Inclusion in Outsourcing, Sep 2025

•        West Africa: Gen AI’s Expected Impact on Organizational Risk Factors, in % of CEOs, Oct - Nov 2023

5.2.          Detection Tools & Risk Models

•        South Africa: Executive Expectations on GenAI’s Impact on Productivity Growth, in % of Resp., Mar - May 2024

•        South Africa: Enterprise AI-Driven Strategy Adoption for Organizational Reinvention, in % of Resp., Mar - May 2024

5.3.         Trust & Readiness

5.3.1.       Regional

•        Africa: Inclusive AI Deployment and Workforce Readiness, Sep 2025

•        Sub-Saharan Africa: CEOs’ Trust in AI Integration, in % of Respondents, October - November 2024

5.3.2.        Country Spotlights

•        Egypt: Trust in AI’s Fairness Among the General Public, in % of Respondents, April 2024

•        Egypt: Trust in AI’s Fairness Among Genders and Age Groups, in % of Respondents, April 2024

•        Egypt: Trust in AI’s Fairness Among Income Categories, in % of Respondents, April 2024

•        Egypt: Distrust in Companies Utilizing AI Systems Among the General Public, in % of Resp., April 2024

•        Egypt: Distrust in Companies Utilizing AI Systems Among Genders and Age Groups, in % of Respondents, April 2024

•        Egypt: Distrust in Companies Utilizing AI Systems Among Income Categories, in % of Resp., April 2024

•        Egypt: Trust in AI for Data Protection Among the General Public, in % of Respondents, April 2024

•        Egypt: Trust in AI for Data Protection Among Genders and Age Groups, in % of Respondents, April 2024

•        Egypt: Trust in AI for Data Protection Among Income Categories, in % of Respondents, April 2024

•        Egypt: AI-Driven Changes in Daily Life in the Past 3-5 Years on the General Public, in % of Resp., April 2024

•        Egypt: AI-Driven Changes in Daily Life in the Past 3-5 Years on Genders and Age Groups, in % of Resp., April 2024

•        Egypt: AI-Driven Changes in Daily Life in the Past 3-5 Years on Income Categories, in % of Resp., April 2024

•        Egypt: Expected AI-Driven Changes in Daily Life in the Next 3-5 Years on the General Public, in % of Resp., April 2024

•        Egypt: Expected AI-Driven Changes in Daily Life in the Next 3-5 Years on Genders and Age Groups, in % of Resp., April 2024

•        Egypt: Expected AI-Driven Changes in Daily Life in the Next 3-5 Years on Income Categories, in % of Resp., April 2024

•        Egypt: AI’s Perceived Potential in Reshaping Jobs, in % of Respondents, April 2024

•        Egypt: AI’s Perceived Potential in Replacing Jobs, in % of Respondents, April 2024

•        Nigeria: Trust and Acceptance of AI Systems, in % of Respondents, Nov 2024 - Jan 2025

•        Nigeria: Regular Use and Trust of AI at Work, in % of Respondents, Nov 2024 - Jan 2025

•        Nigeria: Views of AI Benefits Over Risks, in % of Respondents, Nov 2024 - Jan 2025

•        South Africa: Trust and Acceptance of AI Systems, in % of Respondents, Nov 2024 - Jan 2025

•        South Africa: Regular Use and Trust of AI at Work, in % of Respondents, Nov 2024 - Jan 2025

•        South Africa: Views of AI Benefits Over Risks, in % of Respondents, Nov 2024 - Jan 2025

5.4.           Regulation & Compliance

5.4.1.        Regional

•        Africa: Ethical AI, Governance Frameworks, Regional Disparities, and Community Involvement, Sep 2025

•        Africa: Regulatory, Ethical, and Governance Challenges for Inclusive AI Adoption, Sep 2025

5.4.2.       Country Spotlights

•        Nigeria: Ethical, Linguistic, Regulatory, and Data Readiness Challenges in AI Adoption, Sep 2025

•        Nigeria: Fragmented AI Regulations and Draft Strategy Status, Sep 2025

•        Nigeria: Views on the Need for AI Regulation, in % of Respondents, Nov 2024 - Jan 2025

•        Nigeria: Adequacy of AI Regulation and Laws for Safe Use, in % of Respondents, Nov 2024 - Jan 2025

•        South Africa: Views on the Need for AI Regulation, in % of Respondents, Nov 2024 - Jan 2025

•        South Africa: Adequacy of AI Regulation and Laws for Safe Use, in % of Respondents, Nov 2024 - Jan 2025

6.             Competitive Landscape & Strategic AI Movement

6.1.           Market Scale & Activity

•        Africa: Market Value of AI, in USD billions, 2025e & 2030f

•        Africa: Growth of AI Use Cases, Data Scarcity Challenges, and Unequal Infrastructure Investments, Sep 2025

•        Africa: AI Market Growth, Investment Commitments, Readiness Gaps, and National Strategies, Sep 2025

•        Africa: Demographics, Governance Progress, and Sectoral AI Applications in Key Industries, Sep 2025

6.2.          Strategic Moves by Key Players

6.2.1.       Regional

•        Africa: GenAI Deployment in Insurance Use Cases and Regional Expansion Trends, Sep 2025

•        Africa: GenAI Applications in Telecommunications, Economic Potential, and Strategic Use Cases, Sep 2025

•        Africa: GenAI Applications in Public Services, Healthcare, and Governance, Sep 2025

•        Africa: MCP Hackathon 2025, Regional Scope, Sectoral Focus, and Stakeholder Engagement, Sep 2025

6.2.2.        Country Spotlights

•        South Africa: Role of Gen AI in Driving Business Transformation by Strategic Levers, in % of Executives, Mar-May 2024

•        South Africa: Executive Views on Training Needs for Generative AI, in % of Respondents, 2025

7.             AI Governance, Regulation & Innovation Enablers

7.1.          Regional Public & Private Sector AI Initiatives

7.1.1        Regional

•        Africa: Policy Commitments, Talent Development, and Infrastructure Investments in AI, Sep 2025

•        Africa: Digital Infrastructure, Data Center Expansion, and Governance Models for AI Deployment, Sep 2025

•        Africa: Public-Private AI Initiatives, Governance Frameworks, and Coordination Challenges, Sep 2025

•        Africa: Youth Demographics, Entrepreneurship, and National AI Readiness Initiatives, Sep 2025

•        Africa: AI Talent Growth, Skills Gaps, and Workforce Literacy Needs, Sep 2025

•        Africa: National AI Literacy Commitments, Curriculum Reforms, and STEM Workforce Challenges, Sep 2025

•        Africa: AI Accelerators, Research Capacity, Infrastructure Priorities, and Localized Data Needs, Sep 2025

•        Africa: AI Infrastructure Investment Trends and Strategic Leverage, Sep 2025

7.1.2         Country Spotlights

•        South Africa: AI Ethics Blueprint, Data Privacy, Structural Barriers, and Transparency Mandates, Sep 2025

7.2.           Regional AI Innovation Frameworks

•        Africa: National AI Strategies, Governance Gaps, and Regional Planning, Sep 2025

•        Africa: Status of National AI Strategy Development & Governance Progress Across Key Economies, Sep 2025

•        Africa: AI Summit Commitments, Talent Gaps, Governance Needs, and Infrastructure Investments, Sep 2025

•        SSA: Country-Specific Progress in National AI Strategies and Ecosystem Development, Sep 2025 (1/2)

•        SSA: Country-Specific Progress in National AI Strategies and Ecosystem Development, Sep 2025 (2/2)

•        SSA: Embedding Ethical and Cultural Foundations in AI Development, Sep 2025

•        SSA: AI Ethics on Cultural Preservation, Data Sovereignty, Gender Balance, and Rural Inclusion, Sep 2025

8.              Country Profiles      

•        Egypt: Public Understanding, Trust in AI Companies and Data Protection Concerns, Sep 2025

•        Egypt: Public Trust in AI Fairness, Reported Daily Life Impact, and Expectations for Future Change, Sep 2025

•        Egypt: Awareness of AI, Product Knowledge, and Job Impact Expectations, Sep 2025

•        Nigeria: AI Adoption, Trust, Workplace Use, Benefits vs. Risks, and Views on Regulation, Sep 2025

•        Nigeria: AI Adoption Patterns, Ecosystem Growth, and Regulatory Fragmentation, Sep 2025

•        South Africa: Public Use, Trust, Regulation, and Workplace Adoption of AI, Sep 2025

•        South Africa: AI Strategy Adoption, Productivity Expectations, Governance Gaps, Talent Shortages, Sep 2025

•        Kenya: Perceived Importance of AI, Public Support for Adoption, and Confidence in AI Views, Sep 2025

•        Ghana: Surveyed CEOs Highlight Strong GenAI Gains in Efficiency, Revenue, and Profitability, Sep 2025

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Companies Mentioned:

• Tala
• Jumo
• Kudi.ai
• Absa Group
• Flutterwave
• EcoCash
• M-Pesa
• TradeDepot
• Zendawa
• FarmAdvice
• Crop2Cash
• Logidoo
• Kitovu
• Viamo
• Digital Green
• Safaricom