Global Online Travel Market 2018 code:1397

Global Online Travel Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Australia, Belgium, Brazil, Canada, China, Denmark, Egypt, France, Germany, India, Indonesia, Italy, Japan, Kenya, Mexico, Morocco, Netherlands, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Thailand, Turkey, UAE, UK, USA, Ukraine
Pages: 156
Publication Date: 11/10/2018
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Questions Covered in the report:
  • What is the size of the online travel market and what are the predictions for 2022?
  • Which countries are leading in terms of online travel sales?
  • Which online travel trends are prevailing worldwide?
  • How is the online market for travel services evolving in 30+ countries across all global regions?
  • Who are the major players on the online travel market?

Key findings:

Millennials set global online travel market trends

The online travel market is expanding worldwide and projected to maintain positive dynamics despite a slowing growth rate. Global digital travel sales are expected to approach a 50% milestone in share of total travel sales in 2018, according to a forecast cited in the new publication from yStats.com. Much of the growth in the travel sector is expected to come from millennials and younger travelers who have high service expectations, make decisions based on travel recommendations and reviews and expect a personalized customer approach in their travel purchase journey.

Global peer-to-peer brands, like the lodging sharing services, such as Airbnb, and the ride-hailing services, such as Uber and Lyft, continue to grow in popularity with the Millennial generation. North and Latin America are expected to generate more than a half of the global sharing economy platform provider revenue and to become the main consumers of the P2P services through 2022. Airbnb.com also ranked third in the global ranking of the travel websites, after Booking.com and TripAdvisor.com in terms of total visits in the end of summer 2018, as revealed in the yStats.com report. North America is forecasted to continue to have the largest online travel sales share of total sales in the P2P sharing segment through 2018.

The adoption of mobile booking technology and travel apps, also plays a significant role in the continued development of the global travel market. Countries of Latin America and Asia-Pacific were the leaders of mobile booking adoption, where smartphone users reported that they are comfortable researching, booking and planning their entire trips using only a mobile device. Nevertheless, desktop or laptop computers remain the main booking channel globally, as the yStats.com report shows.

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1. Management Summary

2. Global Developments

  • Overview of Online Travel Market, September 2018
  • Overview of Online Travel Market Trends, September 2018
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 – 2022f
  • Total Travel Sales, in USD billion, and Online Travel Share, in %, by Regions and Global, 2018f
  • Online Media Sources Used Regularly to Find Inspiration for Purchases, incl. “Travel Review Websites”, in % of Global Online Shoppers, March 2018
  • Breakdown of Bookings by Device, by Desktop, Smartphone and Tablet, in %, by Regions and Global, Q4 2017
  • Breakdown of Bookings by Device, by Desktop, Smartphone and Tablet, in % Bookings, by Travel Category, Q4 2017
  • Sharing Economy Platform Provider Revenues, in USD billion, 2017e & 2022f
  • Breakdown of Sharing Economy Platform Provider Revenues by Regions, in %, 2022f
  • Airbnb’s Revenue and Profit, in USD million, 2017
  • Ride-Hailing Revenues, in USD billion, 2017e & 2030f
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, August 2018 (1 of 2)
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, August 2018 (2 of 2)

3. North America

3.1. Regional

  • Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Canada and the USA and North America, 2016 – 2021f
  • Breakdown of Hotel Booking Method by Channel, by Branded Hotel Channel, OTAs and Other, in % Bookings, 2015 – 2018f

3.2. USA

  • Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2017 – 2022f
  • Number of Mobile Travel Bookers by device, by Smartphone and Tablet, in millions, 2016 – 2021f
  • Share Mobile Travel Bookings via OTAs, in % of Total Mobile Bookings, 2016 & 2017f
  • Sharing Economy User Penetration, in % of Adult Internet Users, 2017
  • Number of Airbnb Users, in millions, and Year-on-Year Change, in millions, 2017-2018e and 2021f

3.3. Canada

  • Product Categories Purchased Online, incl. “Flights and Travel Packages”, in % of Online Shoppers, March 2017
  • Online Travel Sales, in CAD billion, and Year-on-Year Change, in %, 2016-2017e
  • Online Travel Market Share, in % of Total Travel Market, 2017 & 2021f
  • Online Travel Booker Penetration, in % Total Traveler Bookers, 2014 & 2017
  • Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Airlines Websites, by Desktop and Mobile, in thousands, April 2017 & July 2017

4. Asia-Pacific

4.1. Regional

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 – 2021f
  • Mobile Travel Sales Share, in % of Total Digital Travel Sales, 2011 – 2020f
  • Online Travel Sales, in USD billion, by Country, and CAGR, in %, 2017e-2020f
  • Mobile Travel Sales, in USD billion, by Country, and CAGR, in %, 2017e-2020f
  • B2C E-Commerce Sales, Online Travel Sales, Online Media Sales, and Digital Ride Hailing Sales in Southeast Asia, in USD billion, 2015, 2017e, 2025f, and CAGR, in %, 2015 – 2025f

4.2. China

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 – 2021f
  • Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2022f
  • Top 3 Categories of Products and Services by Retail E-Commerce Sales in Rural Areas, incl. “Online Travel”, in CNY billion, and Year-on-Year Change, in %, 2017
  • Breakdown of the Most Popular Accommodation Booking Methods, in % of Travelers, May 2018
  • Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Holiday Travel Booking, in %, Q4 2017
  • Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Hotel Booking, in %, Q4 2017

4.3. Japan

  • Online Travel Sales, in JPY trillion, and Year-on-Year Change, in %, 2013 – 2017
  • B2C E-Commerce Service Sales by Category, in JPY billion, incl. “Travel Services”, and Year-on-Year Change, in %, 2016 & 2017
  • Mobile Share of Online Travel Bookings, in %, 2016 & 2017
  • Breakdown of Average Monthly Online Spending per Household by Products and Services, incl. “Accommodation Services”, in %, 2017

4.4. India

  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • Online Travel Sales, in INR billion, and Year-on-Year Change, in %, 2017 – 2018e
  • Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2017
  • Breakdown of Purchase Transactions in Selected Product Categories, by Purely Online, Purely Offline and Mixed, incl. “Travel Tickets” and “Package Tours”, in %, 2017

4.5. South Korea

  • Online Travel Sales, in KRW trillion, 2013 – 2017
  • E-Commerce Sales by Product Category, in KRW billion, incl. “Travel Arrangement and Reservation Services”, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
  • Mobile Share of Online Travel Sales, in % and in KRW trillion, 2016 & 2017
  • Top 10 Product Categories Purchased Online, incl. “Travel Products”, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased Online, by Mobile and PC, incl. “Travel”, in % of Online Shoppers, January 2018

4.6. Australia

  • Product Categories Purchased Online, incl. “Travel Tickets, Accommodation or Related Services”, by Number of Online Shoppers, in thousands, by Age Group and Gender, FY 2016/2017
  • Product Categories Purchased Online, incl. “Travel Tickets, Accommodation or Related Services”, in % of Online Shoppers, by Age Group and Gender, FY 2016/2017

4.7. Indonesia

  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f

4.8. Thailand

  • Activities Carried Out Online, incl. “Book Hotel”, incl. Shopping, in % of Internet Users, July 2017
  • Product Categories Purchased in E-Commerce, incl. “Booking Service”, in % of Online Shoppers, Q1 2017
  • Product Categories Purchased in E-Commerce, incl. “Travel, Tourism Services”, in % of Online Shoppers, July 2017
  • Breakdown of Value of Products and Services Purchased Online, by Category, incl. “Travel, Tourism Services”, in % of Online Shoppers in Each Category, July 2017

5. Europe

5.1. Regional

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers in the EU, 2017
  • Share of Online Shoppers Buying “Travel and Holiday Accommodation” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017 (1 of 2)
  • Share of Online Shoppers Buying “Travel and Holiday Accommodation” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017 (2 of 2)
  • Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017 & 2021f
  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
  • Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 – 2021f

5.2. UK

  • Product Categories Purchased Online, in % of Adults, incl. “Holiday Accommodation” and “Travel Arrangements”, Q1 2017
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017
  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • Devices Used to During the Path to Purchase Travel Products, in % of Online Traveler Bookers, April 2017
  • Online Channels Used by Travelers to Plan Their Most Recent Trip, in % of Online Traveler Bookers, April 2017
  • Top 10 Travel Websites, by Average Monthly Visits, in millions, August 2016 – July 2017

5.3. Germany

  • Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online Shoppers, Q1 2016 & Q1 2017
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017
  • Interactive Retail Sales of Services, by Category, incl. “Package Tour, Accommodation”, in EUR billion, 2016 & 2017
  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • Devices Used to During the Path to Purchase Travel Products, in % of Online Traveler Bookers, April 2017

5.4. France

  • Product Categories Purchased Online, incl. “Travel/ Tourism”, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017
  • Devices Used to During the Path to Purchase Travel Products, in % of Online Traveler Bookers, April 2017
  • Top 15 E-Commerce Websites/Applications, incl. “Booking.com”, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018

5.5. Spain

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2017
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017

5.6. Italy

  • B2C E-Commerce Sales by Category, incl. “Tourism”, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017
  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2016 & 2017

5.7. Russia

  • B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, incl. “Online Travel”, 2016 & 2017
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2018f
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 – 2022f
  • Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017
  • Product Categories Purchased Online, incl. “Travel Services and Tickets”, in % of Online Shoppers, 2016 & 2017

5.8. Netherlands

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017

5.9. Sweden

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2016 & 2017
  • Breakdown of Online Travel Sales, by Category, in %, 2017

5.10. Denmark

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2016 & 2017
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017
  • Breakdown of B2C E-Commerce Sales by Goods, Services, and Travel, in %, 2017
  • Breakdown of Top 20 Most Used Websites for Online Shopping, incl. “Hotels.com”, in % of Online Shoppers, H1 2017

5.11. Turkey

  • E-Commerce Sales by Segment, incl. “Holiday and Travel”, in TRY billion, 2015 – 2017
  • Product Categories Purchased Online, incl. “Travel Arrangements”, in % of Online Shoppers, 2016 & 2017
  • Examples of Online Shops by Type and Category, incl. “Travel”, May 2018

5.12. Belgium

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2016 & 2017
  • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 – 2017

5.13. Poland

  • Product Categories Purchased Online, incl. “Holiday Tours, Accommodation and Tickets”, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased Online, incl. “Travel and Bookings”, in % of Online Shoppers, April 2018

5.14. Ukraine

  • Product Categories Purchased Online, incl. “Travel Tickets”, “Reservation Services” and “Travel”, in % of Online Shoppers, October 2017

6. Latin America

6.1. Regional

  • Online Travel Sales Share, in % of Global Digital Travel Sales, 2016 – 2021f
  • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 – 2021f

6.2. Brazil

  • Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, June 2017
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 – 2021f
  • Breakdown of Accommodation Booking Apps, in % of App Booking Travelers, March 2018

6.3. Mexico

  • Product Categories Purchased Online, incl. “Reservations and Tickets”, in % of Online Shoppers, 2017
  • Product Categories Purchased Online by Device, incl. “Travel”, in % of Online Shoppers, August 2017
  • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017

6.4. Argentina

  • Online Travel Sales, in ARS billion, and Year-on-Year Change, in %, 2014 – 2017
  • Digital Travel Services Purchased via Mobile, incl. “Hotel Reservation” and “Airplane Tickets”, by Age Group, in % of Mobile Internet Users, April 2017

7. Middle East

7.1. Regional

  • Devices Used for Research Travel Offers and Information Online, in % of Travelers, March 2018
  • Breakdown of Travel Offers Research and Book by Channels, incl. Online and Offline, in % of Travelers, March 2018
  • Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017
  • Top Travel Websites Used for Booking, in % of Travelers, March 2018

7.2. Saudi Arabia

  • Share of Travel Bookings by Device, in % of Total Travel Bookings, H1 2018
  • Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017

7.3. UAE

  • Online Channels Used For Travel Option Research, in % of Adults, April 2017
  • Share of Travel Bookings via Mobile, in % of Total Travel Bookings, H1 2018
  • Top 10 Travel Related Brands That First Come to Mind, in % of Travelers, March 2018

8. Africa

8.1. South Africa

  • Breakdown of Latest Online Purchase by Product Categories, incl. “Travel Purchases”, in % of Online Shoppers, August 2017

8.2. Egypt

  • Breakdown of Travel Offers Research and Book by Channels, incl. Online and Offline, in % of Travelers, March 2018
  • Top Travel Websites Used for Booking, in % of Travelers, March 2018

8.3. Kenya

  • Breakdown of Channels Used for Research Travel Offers and Information Online, in % of Travelers, August 2017

8.4. Morocco

  • Top 15 Product Categories Purchased Online, incl. “Travel Products”, in % of Online Shoppers, 2017
Read More
  • Airbnb Inc.
  • Booking.com Ltd
  • Ctrip.com International Ltd
  • Expedia Group Inc.
  • Hotels.com
  • KAYAK Software Corp
  • Rakuten Travel Inc.
  • Ryanair Holdings PLC
  • Skyscanner Ltd
  • TripAdvisor Inc.
  • Tuniu Corporation
  • easyJet PLC
Read More

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