A new release from Germany-based market research specialists at yStats.com sheds light on the online retail sales potential in Ukraine. The report “Ukraine B2C E-Commerce Market 2019” cites the latest market trends and forecasts for 2019, suggesting that the online shopping channel is becoming increasingly popular among consumers in the country.
One in three consumers in Ukraine buy online
The B2C E-Commerce sales in Ukraine remain on the growth path driven by emerging market trends such as mobile shopping apps and social commerce. More than one in three consumers already make purchases online, according to a survey cited by yStats.com. As this share continues to increase, online sales are also expected to rise to a high one-digit percentage share of the total retail market in Ukraine.
Top market trends in Ukrainian B2C E-Commerce
M-Commerce is becoming increasingly popular, with around one-third of all digital orders placed via smartphones in 2018. Moreover, above 50% of online buyers made purchases via mobile apps, according to a recent survey referenced in the yStats.com report. In addition to E-Commerce websites and apps, a high double-digit share of Ukraine’s shoppers place orders via social networks. Fashion, consumer electronics and personal care products were the leading categories purchased by consumers online.
AliExpress rivals local E-Commerce platforms in Ukraine
Local E-Commerce companies in Ukraine are facing growing competition from cross-border platforms, such as China-based AliExpress, a popular destination for price-sensitive online shoppers in Ukraine. In late 2018, the two local E-Commerce leaders, Rozetka and EVO Group, joined their efforts in achieving a higher share of the growing online retail market in Ukraine.