UAE B2C E-Commerce market sees competition intensifying, reports

Posted on: Press Release on April 10, 2019

According to the latest publication from Hamburg-based secondary market research firm, online retail competition in the UAE is becoming more intense as the market continues to evolve. According to the findings of the report “UAE B2C E-Commerce Market 2019”, online retail sales in this country are projected to maintain strong double-digit growth through 2022.

Online retail sales growth in the UAE reaches double-digits

The UAE is one of the largest B2C E-Commerce markets in the MENA region, and still has room for growth, reveals’s report. High Internet and smartphone penetration rates help the wealthy nation drive online sales growth, with a projection of a double-digit increase in E-Commerce revenues through 2022.

M-Commerce and cross-border online shopping flourishes in the UAE

The key market trends in the UAE include mobile commerce and cross-border online shopping. In 2018, more than one in two digital buyers in the UAE made purchases via smartphones, and a similar share purchased from overseas websites. Fashion was the top product category purchased by UAE consumers online, followed by electronics. Groceries and meal-kit delivery services have not yet made a significant impact on E-Commerce, but signal a strong growth potential.

Amazon is expanding operations in the region as competition grows

As the market continues to develop, competition among local and foreign E-Commerce merchants is becoming more intense. Amazon, which acquired the region’s largest online marketplace,, a few years ago, plans to roll out local operations in 2019 and is building up data processing and fulfillment capacity in the UAE. Furthermore, eBay partnered with a fast growing regional player and H&M launched an online store in the UAE.


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