Europe Online Payment Methods: Second Half 2016 code:1299

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Belgium, Czech Republic, Denmark, France, Germany, Greece, Italy, Kazakhstan, Netherlands, Poland, Russia, Spain, Sweden, Turkey, UK, Ukraine
Pages: 104
Publication Date: 02/02/2017
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Questions Covered in the report:
  • What are the top payment methods preferred by online shoppers in various European countries?
  • How many online shoppers in over 15 European markets pay by credit card?
  • What are the leading alternative online payment methods used by online shoppers in this region?
  • What key online and mobile payment trends prevail in Europe and worldwide?
  • Which mobile payment providers do consumers in selected European countries know and use?

Key Findings:

Varying preferences dictate wide range of payment methods for online shoppers in Europe, according to yStats.com research

Bank transfer, cash on delivery, credit card, debit card, direct debit, E-Wallet and invoice: online shoppers in Europe demand a variety of payment methods from E-Commerce sellers. According to the findings of the yStats.com report, the right mix of payment options might be essential to succeed in the world’s second largest region by B2C E-Commerce revenues. A survey cited in the report reveals that more than one-half of online buyers in Germany and close to one quarter in the UK have abandoned online shopping cart because their favorite payment method was not offered.

There is a wide range of consumer preferences to take into consideration. Credit or debit card is the first choice of about half of online shoppers in countries such as the UK, France, and Belgium. However, in Germany and Italy, a high double-digit share of E-Commerce buyers prefers E-Wallet providers such as PayPal over traditional online payments by credit or debit card. Different still, local banking method iDEAL accounts for the largest share of online purchases in the Netherlands, while in Eastern Europe payment on delivery is a much demanded option. Furthermore, yStats.com’s research shows that online shoppers’ preferences also evolve over time. For example, in Spain debit card outpaced PayPal in the ranking of favorite online payment methods and in Russia more online shoppers now pay by bank card than by cash on delivery.

The mobile payment landscape in Europe is also diverse. On the regional level, only a small one-digit share of all consumer payments was done via mobile devices in 2016, according to data cited in the yStats.com report. Mobile wallet providers like Apple Pay are used by only a one-digit fraction of consumers in countries like Germany, Italy, and the UK. On the other hand, in Sweden local mobile payment solution Swish was known to nearly all Internet users and used by more than half of them, as of mid-2016. Overall, mobile payments were more likely to be used by Internet users in Scandinavian and selected Eastern European countries than in other parts of Europe.

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1. Management Summary

2. Global Developments

  • Online and Mobile Payment Trends, H2 2016
  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f
  • Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
  • Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
  • in % of Cross-Border Online Shoppers, August 2016
  • Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
  • Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
  • Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f
  • Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f
  • Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
  • Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
  • Contactless Payment User Penetration, in % of Banked Population, July 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
  • Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
  • Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016

3. Europe

3.1. Regional

  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
  • Share of Online Shoppers Who Abandoned Shopping Cart Due to Lack of Favorite Payment Method, in %, by Benelux, Germany, Nordics and the UK, June 2016
  • Three Factors Contributing to a Poor Online Shopping Experience, incl. Payment-Related, in % of Online Shoppers, by Benelux, Germany, the Nordics and the UK, June 2016
  • Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
  • Mobile Payment Readiness and Devices Preferred for Mobile Payment, in % of Internet Users with Bank Accounts, by Sub-Region, Summer 2016
  • Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 201
  • Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany, Italy, the Netherlands, and the UK, July 201
  • Share of Millennials Who Use Mobile Payments and Who Tried Mobile Payments and Then Stopped Using Them, in %, July 201
  • Top 2 Providers Most Preferred by Millennials for Providing a Mobile Payment Service, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
  • Mobile Payment Platforms Most Known to Millennials, in %, by Germany, Italy, the Netherlands, and the UK, July 201
  • Share of Millennials Using Mobile Payment Service from PayPal and Apple Pay, in %, by Germany, Italy, the Netherlands, and the UK, July 2016

3.2.  Advanced Markets

3.2.1. UK

  • Online and Mobile Payment Trends and News about Players, H2 2016
  • Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
  • Value of E-Commerce Payments with Credit and Debit Cards, in GBP million, and Volume, in millions, by Retail and Services Sector, 12 Months to November 2016
  • Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016
  • Share of Internet Users Using Contactless Payment Cards, in %, 2015 & 2016
  • Contactless Payment Statistics, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, August 2015 & August 2016
  • Brand Recognition and Usage Rate of Selected Mobile Wallet Services, in % of Millennials, May 2016
  • Brands Most Trusted by Consumers for Delivering a Smartphone Wallet App, in % of Smartphone Owners, September 2015, February 2016, June 2016

3.2.2. Germany

  • Online and Mobile Payment Trends and News about Players, H2 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, July 2016
  • Breakdown of B2C E-Commerce Sales by Payment Methods, by incl. Amazon and excl. Amazon, in %, 2015
  • Breakdown of the Use of 3D Secure Authentication, in % of Online Retailers, 2015
  • Risk Management Tools Used, in % of Online Retailers, 2015
  • Perceived Advantages of Working with a Payment Service Provider, in % of Online Retailers Working with a Payment Service Provider, July 2016
  • Selected Service Providers Used for Offering Payment by Invoice, Direct Debit and Financing/Invoicing, in % of Online Retailers, July 2016
  • Costs of Accepting Selected Payment Methods in B2C E-Commerce, by Direct and Indirect Costs, in EUR and in % For the Basis Case, August 2016
  • Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
  • Awareness of Mobile Payment Providers, incl. Mobile Wallets, in % of Adults, January 2016

3.2.3. France

  • Share of Respondents Who Used 3D Secure, in %, 2015 & 2016
  • Share of Respondents Who Trust PayPal with Personal Data, by Total, Ages 18-34, and Compared to a Bank, in %, June 2016
  • Share of Respondents Who Used or Would Like to Use Contactless Payment, by Total Respondents and 18-34 Year-Olds, in %, June 2016
  • Satisfaction with Various Aspects of Contactless Payment, in % of Contactless Payment Users, 2015 & 2016
  • Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016

3.2.4. Spain

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
  • Mobile Payment Apps Installed, in % of Mobile Payment App Users, July 2016

3.2.5. Italy

  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016

3.2.6. Netherlands

  • Breakdown of Online Purchases by Payment Methods, in %, H1 2015 & H1 2016
  • Breakdown of Selected Online Payment Method Users by Gender, Age Group and Education Level, in %, Q2 2016
  • Share of “iDEAL” and “Credit Card” in Mobile Purchases, in %, H1 2015 & H1 2016

3.2.7. Sweden

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
  • Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2016
  • Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016

3.2.8. Denmark

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
  • Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016

3.2.9. Belgium

  • Top 5 Preferred Payment Service Providers and Top 3 Criteria for Choosing a Payment Service Provider, According to Web Agencies, October 2016
  • Share of Online Shop Projects Where Mobile Payments Are Possible, in %, and Share of Online Shop Projects With Mobile Payments Where In-App Payments Are Possible, in %, October 2016
  • Breakdown of Barriers to Mobile Purchases, incl. Payment-Related, in % of Online Shoppers, June 2016

3.3. Emerging Markets

3.3.1. Russia

  • Share of Online Shoppers Paying by Bank Card and by Cash on Delivery, in %, October 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
  • Online Payment Value, in RUB billion, and in % Year-on-Year Change, 2014 – 2017f
  • Share of Internet Acquiring, in % of Total Acquiring Volume, 2014 – 2016
  • Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments into Client Projects, April 2016
  • Overview of Pricing of Top 7 Payment Aggregators Used by Digital Agencies, April 2016
  • Overview of Pricing of Top 6 Payment Gateways Used by Digital Agencies, April 2016
  • Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment with Mobile Phone, in % of Adult Population, by Total, With and Without Higher Education, October 2016

3.3.2. Poland

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
  • Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016
  • Breakdown of Awareness of Apple Pay/Samsung Pay/Android Pay and Intention to Use These Services, in % of Internet Users, December 2016

3.3.3. Turkey

  • Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2014 – Q3 2016
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2014 – Q3 2016

3.3.4. Greece

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016

3.3.5. Czech Republic

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2016

3.3.6. Ukraine

  • Breakdown of Non-Cash Payments, by Online, POS and ATM, in %, 2015

3.3.7. Kazakhstan

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Read More
  • Apple Pay
  • ASSIST
  • BBVA Wallet
  • BillSAFE
  • Deutsche Telekom
  • E-Wallet
  • Google
  • iDeal
  • Ingenico
  • Klarna
  • MasterCard
  • Mercedes Pay
  • MultiSafepay
  • MyWallet
  • Paydirekt
  • PayPal
  • Pingit
  • Robokassa
  • Samsung Pay
  • Swish
  • Visa
  • Worldline
  • Yandex.Kassa
Read More

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