yStats.com, Germany-based secondary market research firm specialized in online retail and digital payments business intelligence, has released a comprehensive report titled “Global B2C E-Commerce Market 2018”. The publication contains detailed market insights into online retail development in the top countries of the 6 global regions, and cites a projection that worldwide B2C E-Commerce sales are expected to maintain a double-digit growth rate at least through 2021.
Mobile shopping drives the B2C E-Commerce sales growth
Global B2C E-Commerce sales continue their rapid expansion driven by the rise of mobile shopping worldwide and the robust growth of online retail in emerging markets. Between 2018 and 2021, retail E-Commerce sales are expected to maintain a double-digit pace in percentage terms, with M-Commerce sales projected to nearly double over the same time period, according to forecasts cited in the yStats.com report.
The Asia-Pacific region is the global leader in B2C E-Commerce revenues
Close to one-half of global B2C E-Commerce revenues are generated in the Asia-Pacific region. Europe and North America rank next in terms of current online sales, while the emerging markets in the Middle East, Africa and Latin America are expected to experience the highest growth rate in B2C E-Commerce sales through 2021 of all the global regions. On the country level, the world’s top 5, China, the USA, the UK, Japan and Germany, account for more than three-quarters of global digital commerce. In China alone, more than half a billion people made purchases over the Internet last year.
Preferences of digital consumers remain diverse
The yStats.com report also points to the diverse preferences of digital consumers in nearly 30 global markets. The choice of payment and delivery methods, as well as devices used for purchasing and the leading product categories vary from country to country. One common characteristic shared by many markets is the dominant position of online marketplaces in both domestic and cross-border E-Commerce. The leading shopping platforms, Alibaba, Amazon, and eBay accounted for close to 50% of worldwide B2C E-Commerce.