Western Europe B2C E-Commerce Market 2018 code:1390

Western Europe B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Denmark, Finland, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, UK
Pages: 279
Publication Date: 05/09/2018
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Questions Covered in the report:
  • What is the projected market size of B2C E-Commerce in Western Europe in 2021?
  • How much of Western Europe's total retail sales is online?
  • What are the latest B2C E-Commerce market trends in Western Europe?
  • Which product categories are purchased by Western Europe's online shoppers the most?
  • Who are the top online retail competitors in Western Europe's top 10 markets?

Key Findings:

New market trends emerge in Western European B2C E-Commerce

B2C E-Commerce sales in Western Europe are expected to see steady growth over the forecast period and increase their share of the region’s overall retail sales to around one-fifth by 2023. The UK, Germany and France maintain the top 3 ranks in Western Europe by online retail sales in 2018, while smaller markets such as Spain show higher year-on-year growth rates, according to the yStats.com report. Besides being the largest, the B2C E-Commerce market in the UK is also one of the most advanced, with more than eight in ten individuals making purchases online.

An increasing share of online retail sales in Western Europe is generated via mobile devices. The Nordics are among the leaders of the M-Commerce trend, fostered by the rise of mobile payment methods. Another major market development is cross-border E-Commerce. The percentage of digital buyers making purchases on foreign websites in 2018 is especially high in Ireland, Austria and Belgium. Among the new market trends is voice commerce. The value of online purchases made by voice command is projected to reach several billion Euros in the UK alone by 2022. Furthermore, omnichannel behaviours such as webrooming and showrooming continue to spread across Western Europe. Findings from Sweden reveal that consumers crossing multiple channels on their way to purchase are likely to spend more than single-channel buyers. 

In terms of competition, Amazon holds the leading position in Western Europe’s largest online retail markets. In Germany alone Amazon’s market share is approaching 50%, when including both marketplace and direct-to-consumer sales, according to a recent estimate cited in the yStats.com report. The U.S.-based E-Commerce giant also outstrips local competitors in countries including Belgium, France, Italy, Spain, and the UK.

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1. Management Summary

2. Regional

  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Western Europe, in %, 2017
  • Retail E-Commerce Sales in Western Europe, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f
  • Retail E-Commerce Sales in Western Europe, in EUR billion, and Year-on-Year Change, in %, 2018f-2021f
  • Retail E-Commerce Share of Total Retail Sales in Western Europe, in %, 2017 & 2023f
  • Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f
  • Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2017
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2017
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2017
  • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 – 2021f
  • Cross-Border Online Shopper Penetration, by Selected Countries in Western Europe, in % of Online Shoppers, May 2018

3. UK

3.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, July 2018
  • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Click & Collect Sales, in GBP billion, 2017 & 2022f
  • Click & Collect Share of B2C E-Commerce Sales, in %, 2017 & 2022f
  • Voice E-Commerce Sales, in USD billion, 2017 & 2022f
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 – 2017
  • Share of Consumers Who Have Abandoned a Shopping Basket, by Online and In-Store, in %, April 2018
  • Top 3 Product Categories by Online Checkout Abandonment Rate, in % of Consumers, April 2018
  • Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017
  • Breakdown of Satisfaction of Consumers with Receiving a Consistent Omnichannel Purchasing Experience, in % of Consumers, August 2017

3.2. Sales & Shares

  • B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012 – 2017

3.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2017
  • Online Shopper Penetration, in % of Adults, 2012-2017
  • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 – 2017
  • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Adults, by Age Group and Gender, 2017
  • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Adults, by Age Group and Gender, 2017

3.4. Products

  • Product Categories Purchased Online, in % of Adults, Q1 2017
  • B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f
  • B2C E-Commerce Sales of Groceries, in GBP billion, 2017e & 2022f

3.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.6. Delivery

  • Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May 2017
  • Breakdown of Expected Threshold to Qualify for Free Delivery, in %, May 2017

3.7. Players

  • Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e
  • Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
  • Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017
  • Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017
  • Top 3 Retail Websites by Unique Visitors, in millions, March 2018
  • Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017

4. Germany

4.1.  Trends

  • B2C E-Commerce Market Overview and International Comparisons, July 2017
  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
  • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
  • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
  • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
  • Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline Purchases and Total Purchases, 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
  • Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, May 2017

4.2.  Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 – 2022f

4.3.  Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2017
  • Breakdown of the Frequency of Shopping Online During a 3-Month Period, in % of Online Shoppers Who Purchased Online in the Previous 3 Months, Q1 2017

4.4.  Products

  • Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
  • B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
  • Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017

4.5. Payment

  • Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2016 & 2017

4.6. Delivery

  • Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e
  • Problems Encountered with Online Purchases, in % of Online Shoppers, Q1 2017
  • Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017
  • Number of Amazon Lockers, in Units, 2017 & August 2018e

4.7. Players

  • Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017
  • Top 10 Online Shops, by Sales, in EUR million, 2016
  • Top 10 E-Commerce Platforms by Market Share, 2017/2018
  • Top 10 Online Retailers of Food and Groceries by Estimated Revenue Range, in EUR million, 2017e

5. France

5.1. Trends

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
  • Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, in % of Cross-Border Online Shoppers in France, 2017
  • Top Destinations for Cross-Border Online Shopping Outside the EU, in % of Cross-Border Online Shoppers Who Purchased From Outside the EU, 2017
  • Social Media Usage Related To Online Shopping, in % of Online Shoppers Who Use Social Media, January 2017
  • Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017
  • Interest Towards Virtual Personal Assistant Systems For Online Shopping, in % Online Shoppers, 2017

5.2.  Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2016 – 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • E-Commerce Share of Total Retail Sales, in %, 2016 – 2021f

5.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017
  • Frequency of Online Shopping, in % of Online Shoppers, 2017

5.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018

5.5.  Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2017

5.6. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017
  • Subscription Delivery Services Used, in % of Online Shoppers, 2017

5.7. Players

  • Online Merchants’ Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017
  • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017

6. Italy

 6.1. Trends

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 – 2017e
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in Italy, 2012 – 2017
  • Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017

6.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2011 – 2018f
  • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 – 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2014 – 2018f

6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

6.4. Products

  • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

6.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

6.6. Delivery

  • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Breakdown the Delivery Operators Used in E-Commerce, in %, 2017

6.7. Players

  • Number of Online Stores, by Region, in Units, 2012, 2016 & 2017, and Change in 2017 Compared to 2016 and 2012
  • Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet Users, October 2017

7. Netherlands

7.1. Trends

  • Breakdown of Online Purchases by Device, in %, 2017
  • Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
  • Cross-Border Online Spending, in EUR million, 2014 – 2017
  • Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2016 & 2017

7.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015-2017
  • Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017

7.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

7.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

7.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

7.6. Delivery

  • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017

7.7. Players

  • Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016

8. Spain

8.1. Trends

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017
  • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017
  • Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q3 2017
  • Breakdown of Cross-Border E-Commerce Exports Transaction Value and Number by Region, in % Q3 2017
  • Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017

8.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 – 2016
  • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e

8.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

8.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017
  • Products Purchased Online, in % of Online Shoppers, 2017

8.5. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017

8.6. Delivery

  • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017

8.7. Players

  • Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017

9. Belgium

9.1. Trends

  • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
  • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017

9.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017
  • Online Share of Total Consumer Spending, in %, 2016 & 2017

9.3. Internet Users & Online Shoppers

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017
  • Online Share of Total Consumer Spending, in %, 2016 & 2017

9.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • Top 5 Categories by Online Share of Total Spending, in %, 2017

9.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011

9.6. Delivery

  • Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
  • Delivery-Related Barriers to Online Shopping, in % of Online Shoppers, Q2 2017

9.7. Players

  • Top 10 Online Retailers by Online Sales in Belgium, FY 2016
  • Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017

10. Sweden

10.1. Trends

  • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
  • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
  • Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, in %, Q1 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
  • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
  • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2017

10.2. Sales & Shares

  • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 – 2018f

10.3.Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

10.4. Products

  • B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

10.5. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

10.6. Delivery

  • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017
  • Breakdown of Maximum Expected Delivery Time, in % of Online Shoppers, Q2 2017

10.7. Players

  • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017

11. Switzerland

11.1. Trends

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Top 5 Products Categories Purchased via Smartphone, in % of Online Shoppers, 2017
  • Cross-Border B2C E-Commerce Imports, in CHF billion, 2014 – 2017
  • Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017

11.2. Sales & Shares

  • Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 – 2017
  • E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017

11.3. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2014 & 2017
  • Online Shopper Penetration, in % of Internet Users, 2014 & 2017

11.4. Products

  • B2C E-Commerce and Mail Order Sales, by Product Category, in CHF billion, 2012 – 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2017

11.5.  Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

11.6. Delivery

  • Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017

11.7. Players

  • Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017#

12. Denmark

12.1.  Trends

  • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
  • Share of Online Purchases Made via Smartphone, in %, 2017
  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
  • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017

12.2. Sales & Shares

  • B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 – 2017e
  • Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017

12.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

12.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

12.5. Payment

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

12.6. Delivery

  • Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017

12.7. Players

  • Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017

13. Finland

13.1.  Trends

  • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
  • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
  • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017

13.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2016 & 2017

13.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

13.4. Products

  • Breakdown B2C E-Commerce Sales of Products and Services, by Category, in %, 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

13.5. Payment

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

13.6. Delivery

  • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017

13.7. Players

  • Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018

14. Austria

14.1. Trends

  • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 – 2018
  • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2017 & 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017

14.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

14.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

14.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

14.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

14.6. Delivery

  • Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017

14.7. Players

  • Top 10 Online Shops by Revenues, in EUR million, 2016

15. Portugal

15.1. Trends

  • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
  • Breakdown of Online Shoppers Making Purchases via Smartphone and Tablet, by Using App, Browser or Both, June 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017

15.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f

15.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2017e & 2025f

15.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

15.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

15.6. Delivery

  • Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online Shoppers, June 2017

15.7. Players

  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and Category, June 2018

 

 

 

 

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Publication Date: 26/06/2018

Regions Covered: Europe

Countries Covered: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK

Categories:

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Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Germany B2C E-Commerce Sales Forecasts: 2017 to 2021

ecommerce sales forecasts 2017 to 2021 in germany

Publication Date: 30/11/2017

Regions Covered:

Countries Covered: Germany

Categories:

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Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

UK B2C E-Commerce Sales Forecasts: 2017 to 2021

ecommerce sales forecasts 2017 to 2021 in the UK

Publication Date: 15/11/2017

Regions Covered:

Countries Covered: UK

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

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