Western Europe B2C E-Commerce Market 2017 code:1329

Western Europe B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, UK
Pages: 280
Publication Date: 04/07/2017
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Questions Covered in the report:
  • What are the prospects of Internet retail through 2020 in France, Germany and the UK?
  • How fast are the B2C E-Commerce sales in Italy, the Netherlands, Spain and Sweden projected to grow in 2017?
  • Which key trends influence the growth of B2C E-Commerce in Western Europe?
  • How do online shoppers in Western Europe differ in terms of product, payment method and delivery preferences?
  • Who are the leading players across the top 10 B2C E-Commerce markets of Western Europe?

Key Findings:

Western Europe’s B2C E-Commerce market is reaching new heights

B2C E-Commerce in Western Europe, the world’s third largest market behind Asia and North America, accounted for a high one-digit share of the region’s total retail sales in 2016. Within the next few years, this share is projected to be in the double-digits, according to a forecast cited in this report by yStats.com. This fact, along with a high Internet and online shopper penetration rates, characterizes Western Europe as an advanced online retail market. Nevertheless, there is still room for growth, spurred by key market trends such as M-Commerce and omnichannel retail.

The UK is the region’s largest online retail market and is also the leader in M-Commerce. Two years ago, one-third of online sales in this country were competed via mobile devices and this share has increased by several percentage points every year since, according to market statistics researched by yStats.com. In another top market of Western Europe, Germany, M-Commerce is growing twice as fast as online retail and ten times faster than overall retail sales. Spain is another example of the mobile shopping surge: one in two online shoppers there made purchases via mobile devices in 2016, compared to around one in three a year ago.

Along with M-Commerce, omnichannel retail is showing strong development across Western Europe, according to the findings of the yStats.com report. For example, in France, close to 50% of online shoppers researched a purchase in-store and ordered online, and even a higher share did the research online and bought in-store. A recent consumer survey conducted in Sweden revealed that omnichannel shoppers spent more on their latest purchase than consumers who only used one retail channel, and in Austria, a high discrepancy between website visit and purchase rates for store-based retailers indicate that customers are in the habit of browsing products online, but not necessarily buying them from the same channel.

Regarding the market competition, Amazon is a major rival by sales generated in the top 3 markets of Western Europe and one of the most visited E-Commerce websites in nearly all of the countries covered by yStats.com in this report. In the UK, close to a quarter of consumers named Amazon their favorite retail brand in 2016, and in Germany, above 50% of online shoppers start their purchase journey by researching on Amazon.

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1. Management Summary

2. Regional Overview

  • Breakdown of Global B2C E-Commerce Sales by Region, in %, 2016 & 2021f
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
  • Retail E-Commerce Share of Total Retail Sales, in %, by Region, 2016e
  • Global Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
  • Number of Smartphone Connections Worldwide, in millions, by Region, 2010-2021f
  • Cross-Border B2C E-Commerce Sales Worldwide, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Region, 2014 & 2020f
  • Share of Online Purchases Imported from Other Regions, in %, by Region, 2016
  • B2C E-Commerce Sales in Europe, in EUR billion, 2015 – 2017f
  • B2C E-Commerce Sales in Europe by Selected Countries, in EUR billion, 2016
  • Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2016 (1 of 2)
  •  Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2016 (2 of 2)
  • Online Shopper Penetration in the EU, by Country, in % of Internet Users, 2011 – 2016 (1 of 2)
  • Online Shopper Penetration in the EU, by Country, in % of Internet Users, 2011 – 2016 (2 of 2)
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2016
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2016
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2016
  • M-Commerce Share of E-Commerce Transactions, in %, by France, Germany, Italy, the Netherlands, Spain and the UK, Q4 2015 & Q4 2016
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Selected Countries, October 2016
  • Share of Enterprises in the EU Selling Online, by Country, in %, 2011 – 2016 (1 of 2)
  • Share of Enterprises in the EU Selling Online, by Country, in %, 2011 – 2016 (2 of 2)

3. UK

3.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, June 2017
  • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2014 – 2020f
  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017f
  • Breakdown of M-Commerce Sales by Smartphone and Tablet, in %, December 2015 & December 2016
  • Conversion Rate by Device, in %, Q2 2015 & Q2 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Device Owners, April 2016
  • Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-Border, in %, August 2016
  • Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the UK, August 2016
  • Share of Online Shoppers in the UK Who Have Purchased and Who Would Purchase Cross-Border from Selected Countries, incl. the USA, France, and Germany, in %, August 2016
  • Share of Online Shoppers Who Purchased Online from an Advert on Social Media Website or App, in %, by Age Group, 2016

3.2. Sales & Shares

  • B2C E-Commerce Sales, in GBP billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012 – 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 – 2020f

3.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2016
  • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 – 2016
  • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2016
  • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2016
  • Median Online Spending per Month, by Generation, in GBP, 2016

3.4. Product

  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, by Age Group and Gender, 2016
  • B2C E-Commerce Grocery Sales, in GBP billion, 2015 – 2017f & 2021f

3.5. Payment

  • Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, and Number of Online Card Transactions, in billions, 2014 – 2016
  • Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016

3.6. Delivery

  • Click-and-Collect Sales, in GBP billion, 2015 & 2020f, and CAGR, in %, 2015 – 2020f
  • Problems Encountered with Online Purchases, in % of Online Shoppers, 2016

3.7. Players

  • B2C E-Commerce Player Overview, June 2017
  • Top 5 Retail Websites by Unique Visitors, in millions, December 2016
  • Top 10 Retail Websites by Growth of Unique Visitors, in millions, September 2016 – December 2016
  • Top 10 Retail Websites Visited on Smartphones and Tablets, by Rank, December 2016
  • Top 3 Mobile Shopping Apps Installed, in % of Smartphone Owners Who Installed Mobile Shopping Apps, July 2016
  • Top 10 Favorite Retail Brands, incl. Online Pure-Play Brands, in % of Consumers, July 2016

4. Germany

4.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, June 2017
  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Breakdown of Online Purchases by Mobile and PC, in %, 2015 & 2016
  • Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2016
  • Share of Mobile Shoppers Who Use Apps for Purchase, in %, by Tablet and Smartphone Shoppers, 2016
  • Product Categories Purchased via Mobile, in % of Mobile Shoppers, by Smartphone and Tablet, February 2016
  • Cross-Border Online Shopper Penetration, by Buying Cross-Border Regularly and Occasionally, in % of Online Shoppers in Germany, December 2016
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Germany, March 2016
  • Top 5 Countries and Regions in Cross-Border Online Shopping, by Purchased From and Planned Purchase in the Next 12 Months, in % of Cross-Border Online Shoppers in Germany, March 2016

4.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2016 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 – 2020f

4.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2016
  • Breakdown of Frequency of Online Shopping in the Previous 3 Months, in % of Online Shoppers, Q1 2016
  • Breakdown of Online Spending in the Previous 3 Months, in EUR, in % of Online Shoppers, Q1 2016

4.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, Q1 2015 & Q1 2016
  • B2C E-Commerce Sales of Services, by Category, in EUR billion, 2015 & 2016
  • B2C E-Commerce Product Sales, by Category, in EUR billion, 2015 & 2016
  • B2C E-Commerce Share of Retail Sales of Groceries, in %, 2014 – 2016e

4.5. Payment

  • Breakdown of Online Purchases by Payment Methods, by Products and Services, 2015 & 2016
  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016

4.6. Delivery

  • Problems Encountered with Online Purchases, in % of Online Shoppers, Q1 2016

4.7. Players

  • B2C E-Commerce Player Overview, June 2017
  • Breakdown of B2C E-Commerce Sales by Player Types, in EUR million, 2015 & 2016
  • Online Shopping Club Sales, in EUR billion, 2015, 2016e & 2020f
  • Top 10 Online Shops, by Sales, in EUR million, 2015
  • Breakdown of Frequency of Buying from Amazon, in % of Amazon Buyers, by Electronics, Sports and Hobby, Clothes and Total, March 2017

5. France

5.1. Trends

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • M-Commerce Share of B2C E-Commerce Sales, in %, Q1 2016 & Q1 2017
  • Activities Conducted via Mobile Devices Before Purchasing, in % of Online Shoppers, September 2016
  • Top 3 Barriers to M-Commerce, in % of Internet Users, February 2016
  • Cross-Border Online Shopper Penetration, in % of Internet Users in France, June 2015 & June 2016
  • Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
  • Major Barriers to Cross-Border Online Shopping, in % of Online Shoppers in France Who Do Not Buy Cross-Border, 2016
  • Interest in Web-to-Store Services, in % of Multi-Channel Shoppers, July 2016
  • Cross-Channel Shopping Patterns, in % of Internet Users, July 2016
  • Breakdown of Perception of the Most Common Shopping Behavior of Customers, in % of Retailers, July 2016

5.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2014-2017f
  • Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2020f

5.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, Q1 2017

5.4. Products

  • B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, 2015
  • Product Categories Purchased Online via Desktop and Smartphone, in % of Internet Users and in % of Mobile Internet Users, H1 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Product and Service Categories Purchased Online vs. In-Store, in % of Online Shoppers, July 2016

5.5. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, June 2015 & June 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

5.6. Delivery

  • Delivery Methods Used, in % of Online Shoppers, by Have Used and Haven’t Used But Plan to, March 2016

5.7. Players

  • Overview of B2C E-Commerce Players, June 2017
  • Online Merchants’ Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover Size, in %, 2016
  • Top 15 E-Commerce Websites, by Total Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, in Q1 2017
  • Top 5 E-Commerce Platforms by Monthly Unique Visitors on Mobile, in millions, Q2 2016
  • Retailers Used for Click-and-Collect Services, in % of Click-and-Collect Users, July 2016

6. Spain

6.1. Trends

  • M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2016e
  • Mobile Shopper Penetration, in % of Online Shoppers, 2015 & 2016
  • Product Categories Purchased via Mobile Devices, in % of Online Shoppers, 2016
  • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2014 – Q3 2016
  • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2014 – Q3 2016
  • Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2016

6.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 – 2015
  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year, in %, Q1 2014 – Q3 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 – 2017f
  • Breakdown of Growth Expectations for Sales Growth, in % of Online Stores, 2017

6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016

6.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Products Purchased Online, in % of Online Shoppers, 2016

6.5. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
  • Offered Payment Methods, in % of Online Shops, February 2017

6.6. Delivery

  • Breakdown of Acceptable Delivery Time and Preferred Locations for Receiving Orders, in % of Online Shoppers, May 2016

6.7. Players

  • Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, May 2016
  • Share of Companies That Sell Online, in % of Total Enterprises, 2010 – 2016
  • Breakdown of E-Commerce Share of Total Sales, in % of Enterprises, 2016e

7. Italy

7.1. Trends

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2016
  • Breakdown of M-Commerce Sales by Product Categories, in %, 2016
  • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 – 2017f
  • Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 – 2017f

7.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2011 – 2017f
  • B2C E-Commerce Share of Retail Sales, in %, 2016 & 2017f

7.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016
  • Breakdown of Online Shoppers by Age Group, in %, Q1 2017

7.4. Products

  • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 – 2017f
  • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, 2016 & 2017f
  • Product Categories Purchased Online, in % of Online Shoppers, 2016

7.5. Payment

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 – 2016e
  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016

7.6. Delivery

  • Breakdown of Preferred Courier Services, in % of Online Shoppers, October 2016
  • Breakdown of Satisfaction with Logistics Services, in % of E-Commerce Companies, April 2016

7.7. Players

  • Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, June 2017
  • Breakdown of B2C E-Commerce Sales by Player Type, in %, 2017f
  • Share of Online Merchants Selling via Marketplaces, in %, 2016 & 2017

8. Netherlands

8.1. Trends

  • Breakdown of Online Purchases by Device, in %, Q1 2016 & Q1 2017
  • Cross-Border Online Shopper Penetration, in % of Individuals, 2015 & 2016
  • Cross-Border Online Spending, in EUR million, 2014 – 2016
  • Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2015 & 2016

8.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2013 – 2017f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

8.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016

8.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2016
  • Top 5 Product Categories by B2C E-Commerce Sales Growth, in %, 2016 vs. 2015

8.5 Payment

  • Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016

8.6. Delivery

  • Top Three Most Important Factors Related to the Delivery Process, in % of Online Shoppers, June 2016

8.7. Players

  • Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2015
  •  Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016

9. Switzerland

9.1. Trends

  • Mobile Shopper Penetration, in % of Internet Users, June 2016
  • Share of Online Shops with Additional Distribution Channels, in % of Top Online Shops, 2016
  • Cross-Border Online Spending, in CHF billion, 2015 & 2016

9.2. Sales & Shares

  • Retail E-Commerce Sales, Traditional Mail-Order Sales, and Sales from Cross-Border E-Commerce Purchases Delivered to Pick-Up Station Abroad, in CHF billion, 2013 – 2016
  • Breakdown of Retail E-Commerce Sales by Domestic B2C, Domestic C2C and Cross-Border (B2C/C2C), in %, 2016
  • Retail E-Commerce Share of Total Retail Sales, in %, 2016 & 2019f

9.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, September 2016
  • Online Shopper Penetration, in % of Internet Users, 2016

9.4. Product

  • B2C E-Commerce and Mail Order Sales, by Product Category, in CHF billion, 2012 – 2016

9.5. Payment

  • Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016

9.6. Delivery

  • Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016

9.7. Players

  • Top 10 Online Shops by Revenues, in CHF million, 2016

10. Sweden

10.1. Trends

  • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Crossed Multiple Channels in Their Last Purchase, Share of Consumers Who Did Webrooming, Share of Online Shoppers Who Did Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2016
  • Mobile Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2016
  • Breakdown of Online Purchases from China, Germany, the UK and the USA by Product Categories, in % of Cross-Border Online Shoppers in Sweden, Q2 2016

10.2. Sales & Shares

  • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 – 2017f

10.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016

10.4. Products

  • B2C E-Commerce Sales, by Segment, in SEK billion, 2016, and Growth, in %, Compared to 2015
  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, Monthly Average for 2016

10.5. Payment

  • Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 – 2016

10.6. Delivery

  • Preferred Delivery Methods, in % of Online Shoppers, June 2016
  • Breakdown of Maximum Expected Delivery Time, in % of Online Shoppers, June 2016

10.7. Players

  • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2016
  • Top 10 Foreign E-Commerce Websites by Number of Total Visits, in millions, Q1 2017
  • Top 10 Domestic E-Commerce Websites by Total Visits, in millions, Q1 2017

11. Belgium

11.1. Trends

  • Breakdown of Online Spending by Device, in %, Q1 2016 & Q1 2017
  • Devices Used for Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of Perception of the Extent to Which Online Purchases Substitute Offline Purchases, in % of Online Shoppers, 2013 – 2017

11.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 & 2016
  • Online Share of Total Consumer Spending, in %, 2016

11.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016
  • Number of Online Shoppers, in million, 2015 & 2016

11.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Top 5 Categories by Online Share of Total Spending, in %, 2016

11.5. Payment

  • Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011

11.6. Delivery

  • Main Reasons for Shopping Online, in % of Online Shoppers, April 2017
  • Breakdown of the Amount that Online Shoppers Are Willingness to Pay for Delivery, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011

11.7. Players

  • Top 10 Online Retailers by Revenue, 2015/2016
  • Breakdown of Last Online Purchase by Online Shop, in % of Online Shoppers, Q2 2016

12. Austria

12.1. Trends

  • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 – 2017
  • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2016 & 2017
  • Share of Online Shops With Additional Distribution Channels, in %, 2016
  • Breakdown of the Maximum Amount Up to Which Internet Users Could Imagine Agreeing With an Automated Ordering Without Confirmation, in EUR, in % of Internet Users, September 2016

12.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

12.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016

12.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

12.5. Payment

  • Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017

12.6. Delivery

  • Most Important Aspects Related to Delivery, in % of Internet Users, September 2016

12.7. Players

  • Top 10 Online Shops by Revenues, in EUR million, 2015
  • Online Shops, by Share of Internet Users Who Visited and Who Purchased, in %, January 2017

13. Portugal

13.1. Trends

  • Shopping-Related Activities Performed via Mobile Devices, in % of Internet Users, March 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2016
  • Cross-Border Share of Online Purchases, in %, October 2016
  • Countries Purchased From in Cross-Border Online Shopping, in % of Online Shoppers, October 2016

13.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2012 – 2025f
  • B2C E-Commerce Share of Retail Sales, in %, 2015 & 2016e

13.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Internet Penetration, in % of Individuals, 2017f & 2025f
  • Online Shopper Penetration, in % of Internet Users, 2011 – 2016
  • Online Shopper Penetration, in % of Individuals, 2017f & 2025f

13.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, October 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2016

13.5. Payment

  • Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016

13.6. Delivery

  • Preferred Delivery Options, in % of Online Shoppers, September 2016

13.7. Players

  • Foreign E-Commerce Websites Purchased From, in % of Online Shoppers, October 2016
  • Top 3 Retail Website Properties, by Number of Unique Visitors, in thousands, March 2017
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  • ASOS
  • Adidas
  • Albert Heijn Online
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Apple Inc
  • Argos
  • Asada
  • Auchan
  • Bol.com Bonprix.de
  • Boohoo
  • Booking.com BV
  • Boots Plc
  • C&A
  • Camaieu
  • Carrefour
  • Cdiscount SA
  • Curry’s Cyberport.de
  • Darty
  • Debenhams
  • Decathlon
  • Dixons Retail Plc
  • E. Leclerc
  • El Corte Inglés
  • Google Shopping
  • Groupon
  • Gymgrossisten.com
  • Home Retail Group
  • House of Fraser
  • John Lewis Partnership
  • Kiabi
  • La Halle Chaussures
  • La Redoute
  • Leroy Merlin
  • Marks&Spencer
  • Media Markt
  • Mercadona
  • NEXT Group
  • Nelly.com
  • New Look Retailers
  • Nextail (Blokker Holding)
  • Notebooksbilliger.de
  • Notonthehighstreet
  • Otto Group
  • PcComponentes
  • PriceMinister
  • Primark
  • Rakuten Group
  • Shop Direct Group
  • Showroomprive
  • Skystore
  • Superdrug
  • Tchibo.de
  • Tesco Plc
  • The hut Group
  • Toys R Us Sites
  • Van Dijk Educatie
  • Vente-privee.com SA
  • Very
  • Wal-Mart
  • Wish
  • Zara
  • eBay Inc
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