Vietnam B2C E-Commerce Market 2019 code:1449

Vietnam B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Vietnam
Pages: 61
Publication Date: 27/08/2019
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Questions Covered in the report:
  • What are the main drivers and barriers to growth in Vietnam’s B2C E-Commerce?
  • What were the estimated B2C E-Commerce sales in Vietnam in 2018 and what is their projection through 2025?
  • What are the most popular product categories in Vietnam bought via digital shopping channels?
  • Which payment methods are preferred by Vietnamese online shoppers?
  • Who are the leading E-Commerce merchants in Vietnam?

Key findings:

B2C E-Commerce market in Vietnam is forecasted to maintain strong growth

B2C E-Commerce market in Vietnam is projected to experience annual double-digit growth through 2025

Vietnam has one of the fastest growing B2C E-Commerce markets in Southeast Asia, according to the yStats.com report. Online retail sales are projected to maintain strong annual double-digit growth through the middle of the next decade, driven by a young generation open to the digital era of shopping and high Internet and smartphone connectivity. At the same time, the country is still facing some challenges to quicker adoption of online retail. These include immature logistics infrastructure, lack of trust in the quality of products and sellers, leading to cash on delivery being the dominant payment method for online purchases in Vietnam in 2018.

Mobile shopping and social commerce drive the online retail market in Vietnam

Soaring Internet penetration rates play a key role in the growing importance of online retail in Vietnam. In addition, the importance of smartphones in online shopping is mirrored in the significant increase of online shoppers who made digital purchases via apps, according to a 2018 survey cited in the yStats.com report. Another important market trend is social commerce, with more than four out of ten social media users in Vietnam making purchases via this channel in 2018.

Competition in Vietnamese B2C E-Commerce is becoming intense, with leading players fighting for top market positions

Competition in Vietnam’s B2C E-Commerce is becoming more and more intense. In Q2 2019, Shopee, Tiki and Lazada VN were the most visited B2C E-Commerce websites in Vietnam, according to a source cited by yStats.com in its newest publication. Other prominent local E-Commerce players include Sendo and Thegioididong.com. Alibaba-backed Lazada has been struggling with the number of monthly visitors on its E-Commerce website, which led to losing its leader position. At the same time, its major competitor, Tiki.vn, received further investment from Chinese E-Commerce giant JD.com, becoming its biggest shareholder. With the growing importance of social commerce, Facebook is becoming widely popular for online shopping.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, August 2019
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e – 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e – 2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
  • Channels Used to Shop Online, in % of Online Shoppers, 2018e
  • Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
  • Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2018
  • Share of Companies Doing Business on Social Networks, and on E-Commerce Marketplaces, in %, 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

4. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Population, 2017-2022f
  • Online Shopper Penetration, in % of Internet Users, 2018e
  • Breakdown of Frequency of Shopping Online, in % Urban Internet Users, 2018e
  • Breakdown of Average Annual Online Spending, in % of Online Shoppers, 2018e
  • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2018e

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018e
  • Product Categories Purchased Online, in % of Online Shoppers, 2018
  • Share of Respondents Who Prefer to Purchase a Product Category Online Rather Than via Other Channels, by Product Category, in % of Respondents, 2018
  • E-Commerce Share of Total Retail Sales of FMCG in Urban Areas, in %, 2017 & 2018

7. Payment

  • Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2018e
  • Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
  • Breakdown of Preferred Payment Methods for Online Purchases, in % Respondents, 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018e
  • Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2017

8. Delivery

  • Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
  • Reasons to Shop and Not to Shop Online, incl. Delivery-Related, in % of Online Shoppers and Internet Users Who Do Not Shop Online, 2018
  • Reasons For Cancelling an Online Order, in % of Online Shoppers, 2017 & 2018

9. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
  • Websites Used for Online Shopping, in % of Online Shoppers, 2018
  • Breakdown of Websites Mostly Used for Shopping Online, in % of Online Shoppers, 2018
  • Top 4 Online Shops by Product Category, incl. “Fashion”, “Beauty Care”, “Food”, and “IT/ Electronics”, in % of Online Shoppers in Each Category, 2018
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  • Adayroi.com
  • Alibaba Group Holdings Ltd.
  • Amazon.com Inc
  • Bao Kim E-Commerce JSC
  • Dien May Xanh
  • FPT Corporation
  • Facebook Inc
  • Hotdeal Co. Ltd.
  • Lazada Group SA
  • Lotte Group
  • Mobile World Investment Corporation
  • Ngan Luong JSC
  • Phong Vu Trading Service Jsc
  • Sendo JSC
  • Shopee
  • Thegioididong.com
  • Tiki Corporation
  • VNG Corporation
  • aliexpress
  • eBay Inc
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