Vietnam B2C E-Commerce Market 2018 code:1369

Vietnam B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Vietnam
Pages: 74
Publication Date: 19/04/2018
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Questions Covered in the report:
  • What are the main drivers and barriers to growth in Vietnam’s B2C E-Commerce?
  • How large is Vietnam’s online retail market projected to be by 2021?
  • What are the main E-Commerce websites online shoppers in Vietnam purchase from?
  • How is the mobile shopping trend evolving in Vietnam?
  • Which payment methods are preferred by Vietnam’s online shoppers?

Key findings:

Online marketplaces drive the growth of B2C E-Commerce in Vietnam

Vietnam has one of the most rapidly growing B2C E-Commerce markets in Southeast Asia, according to the yStats.com report. In the period through 2021, online retail sales in this country are projected to rise at double digit rates, driven by higher Internet penetration rates and more frequent online purchases. Only around 1% of the country’s retail sales were online in 2017, indicating much room for future growth.

An increasing share of online shoppers in Vietnam is making purchases on E-Commerce marketplaces, as shown by research cited in the yStats.com report. These platforms have become important drivers of digital retail development in Vietnam due to their investments into building comprehensive E-Commerce ecosystems for warehousing, payment and delivery. On the other hand, social networks such as Facebook also remain among the most popular platforms used by shoppers to place orders online, especially in the categories such as fashion and cosmetics.

Overall, competition between E-Commerce players is increasing amidst anticipation of further growth, according to findings in the yStats.com report. Alibaba-backed Lazada ranked as the most used E-Commerce website in 2017, while its major competitor, Tiki.vn raised investment from another Chinese E-Commerce leader, JD.com. In the electronics segment, the Mobile World Group is the top contender with the highest online retail market share as of 2017.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2016
  • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
  • Share of Companies With a Mobile App for Selling, in %, 2017
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016
  • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
  • Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017
  • Share of Companies Doing Business on Social Networks, and on E-Commerce Marketplaces, in %, 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 – 2016
  • B2C E-Commerce Sales, in USD million, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2016
  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Online Shopper Penetration, in % of Internet Users, 2014 – 2016
  • Breakdown of Frequency of Shopping Online, in % Urban Internet Users, 2017
  • Annual Online Spending per Online Shopper, in USD, 2014 – 2016
  • Breakdown of Average Annual Online Spending, in % of Online Shoppers, 2014-2016
  • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Breakdown of Purchasing Groceries Online, in % of Internet Users, 2016
  • E-Commerce Share of Total Retail Sales of FMCG in Urban Areas, in %, 2017e & 2025f

7. Payment

  • Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015 & 2016
  • Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017
  • Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2016

8. Delivery

  • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015 & 2016
  • Reasons to Shop and Not to Shop Online, incl. Delivery-Related, in % of Online Shoppers and Internet Users Who Do Not Shop Online, 2017
  • Reasons For Cancelling an Online Order, in % of Online Shoppers, 2016 & 2017

9. Players

  • Overview of B2C E-Commerce Players, April 2018
  • Number of Registered E-Commerce Websites, 2013 – 2016
  • Websites Used for Shopping Online, in % of Online Shoppers, 2017
  • Breakdown of Websites Most Used Shopping Online, in % of Online Shoppers, 2017
  • Top 4 Online Shops by Product Category, incl. “Fashion”, “Beauty Care”, “Food”, and “IT/ Electronics”, in % of Online Shoppers in Each Category, 2017
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
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  • Alibaba Group Holdings Ltd.
  • FPT Corporation
  • Facebook Inc
  • Hotdeal Co. Ltd.
  • JD.com Inc
  • Lazada Group SA
  • Mobile World Group
  • Sendo JSC
  • Tiki Corporation
  • VNG Corporation
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