Vietnam B2C E-Commerce Market 2017 code:1319

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Vietnam
Pages: 71
Publication Date: 03/05/2017
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Questions Covered in the report:
  • How large was the B2C E-Commerce market in Vietnam in 2016?
  • Which growth rate do various sources predict for online retail sales in Vietnam through 2025?
  • What are the main growth drivers and challenges?
  • What are the recent E-Commerce trends in Vietnam?
  • Who are the top market players?

Key Findings:

Online shopping in Vietnam is increasingly social and mobile

E-Commerce currently accounts for only about 1% of the overall retail market in Vietnam. This figure is projected to enlarge by multiple times by 2020 and continue on the growth path for at least five years after, according to different forecasts cited in yStats.com’s report. Increasing Internet and smartphone penetration and the growing affinity of consumers to online purchases are listed among the top factors contributing to Internet retail’s expansion in Vietnam. On the other hand, poor logistics infrastructure and the dominance of cash payments represent some of the most significant challenges. Vietnam’s E-Commerce market champions such as FPT Corporation, Mobile World, Lazada, and Tiki embraced the necessity of heavy investments into their own delivery and payment capabilities in order to meet the growing demand.

A defining characteristic of the Vietnamese online shopping market is that Facebook is ranked along these top online retailers as a platform facilitating purchases over the Internet. According to recent surveys cited by yStats.com in this report, a double-digit share of online shoppers places orders via this social network. More over one in five digital buyers admitted using Facebook more than any other website for the purpose of shopping online.

Another important trend in Vietnam’s E-Commerce is the rise of mobile retail. 3G connections reached a medium double-digit figure in millions in 2016, according to statistics revealed by yStats.com in this report. The number of smartphone users is projected to add several millions by 2020. More than 50% of online shoppers already resort to their smartphones for making purchases over the Internet, though computers and laptops still have a clear lead over mobile devices.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, April 2017
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Vietnam, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion, 2016
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Vietnam, in %, 2015 & 2025f
  • Online Hotel and Airline Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion and in % of Total Hotel and Airline Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Ride Sales in Southeast Asia, by Country, incl. Vietnam, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet User Penetration, by Country, incl. Vietnam, in % of Individuals, 2015
  • Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Vietnam, in MB per Second, Q2 2016
  • Internet Users Growth in Southeast Asia, by Country, incl. Vietnam, in %, January 2017 Compared to January 2016
  • Internet Users in Southeast Asia, by Country, incl. Vietnam, in millions, 2015 & 2020f
  • Number of Internet Users Who Researched Products or Services Online, by Country, incl. Vietnam, in millions, 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Vietnam, 2015

3. Trends

  • Overview of B2C E-Commerce Trends, April 2017
  • Mobile 3G Connections, in millions, 2013 –2016
  • Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f
  • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Online Shopping Channels, incl. “Social Network”, in % of Online Shoppers, 2015
  • Share of Online Shoppers who Have Used Facebook for Online Shopping, in %, July 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in USD million, and Share of Retail Sales, in %, 2011 & 2016e
  • Retail E-Commerce Sales, in USD billion, 2016e & 2017f
  • E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2015
  • Number of Internet Users, in millions, 2011 & 2015
  • Online Shopper Penetration, in % of Daily Internet Users, 2014 & 2015
  • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2015
  • Breakdown of Frequency for Online Shopping, in % of Online Shoppers, August 2016
  • Breakdown of Online Spending per Purchase, in USD, in % of Online Shoppers, August 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2015
  • Product Categories Purchased Online, in % of Online Shoppers, August 2016
  • Product Categories Purchased Online, in % of Online Shoppers, by Gender, Age Group and Total, July 2016
  • Product Categories Purchased Online, in % of Online Shoppers, and Share of Online Shoppers Who Buy These Categories Online More Frequently Than In-Store, in %, November 2016
  • Online Travel Sales, in USD billion, 2015 & 2025f

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 & 2015
  • Breakdown of Payment Methods Used in E-Commerce, in % Online Shoppers, August 2016
  • Payment Methods Offered, in % of E-Commerce Companies, 2015
  • Top 5 Online Payment Service Providers, in % of E-Commerce Companies Accepting Online Payment, 2015

8. Delivery

  • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015
  • Causes of Dissatisfaction when Shopping Online, in % of Online Shoppers, August 2016
  • Delivery-Related Factors That Would Encourage Online Shoppers to Buy Online, in %, November 2016

9. Players

  • Overview of B2C E-Commerce Players, April 2017
  • Breakdown of B2C E-Commerce Sales by Top 6 Players and Others, in %, 2015
  • Breakdown of Websites Most Frequently Used for Shopping Online, in % of Online Shoppers, July 2016
  • Awareness and Usage of Top 15 E-Commerce Websites, in % of Online Shoppers, August 2016
  • Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam’s Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017
  • Top 5 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam’s Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017
  • Top 10 E-Commerce Apps, by Popularity, by B2C/B2CB2C and C2C, by Platform, March 2017
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  • Alibaba Group Holding Ltd
  • Facebook Inc
  • FPT Corporation
  • Lazada Vietnam Ltd.
  • Mobile World JSC
  • Tiki Corporation
  • VNG Corporation
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