UAE B2C E-Commerce Market 2018 code:1352

UAE B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: UAE
Pages: 55
Publication Date: 11/01/2018
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Questions Covered in the report:
  • What is the current state and the prospects of B2C E-Commerce in the UAE?
  • How large were the online retail sales in the UAE in 2017?
  • What are the most important E-Commerce market trends in the UAE?
  • What are the main online shopping patterns of consumers in this country?
  • Who are the leading players on the online retail market in the UAE?

Key Findings:

B2C E-Commerce sales in the UAE to double by 2021

B2C E-Commerce sales currently account for only a small one-digit share of the total retail market in the UAE, but are projected to more than double by 2021. According to yStats.com’s research, the country’s developed infrastructure, high disposable incomes and Internet connectivity rates, coupled with recent investments of retailers and venture capitalists into E-Commerce, are expected to drive online retail sales at double-digit growth rates over the next few years.

With nine in ten individuals having Internet access and a high smartphone penetration rate, consumers in the UAE are well equipped to embrace E-Commerce.  Although online shopper penetration has grown over the past several years, three-quarters of UAE’s population still prefer brick-and-mortar stores over digital shopping channels, according to a recent survey cited by yStats.com. Nevertheless, online retail sales remain on the growth path spurred by evolving market trends such as mobile shopping and cross-border E-Commerce. More than 50% of online shoppers in the UAE purchase via smartphones, and a high double-digit share of Internet purchases is made on foreign E-Commerce venues.

Several domestic and foreign players made substantial investments in this growing market, as yStats.com’s report reveals. Among them, Amazon.com acquired the country’s largest E-Commerce platform Souq.com in 2017, boosting its market share. Multiple store-based retailers improved their online offerings, while also a new market player, Noon.com, has emerged to challenge the incumbents with a USD 1 billion investment.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • UAE’s Share of B2C E-Commerce Sales in the GCC, in %, 2017e
  • Retail E-Commerce Sales in the UAE Compared to Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
  • Internet Penetration in the UAE, in % of Individuals, Compared to Selected Countries in MENA, 2016
  • Smartphone Penetration in the UAE, in % of Adults, Compared to Egypt, Jordan, Lebanon, Qatar, Saudi Arabia and Tunisia, March 2017

3. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017
  • Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
  • Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
  • Share of Internet Users Definitely Willing to Use or Already Using Retailer App or Loyalty Program Mobile Apps, in %, November 2016
  • Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, October 2016
  • Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
  • Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
  • Average Number of Online Purchases per Year, Compared to Global Average and the Middle East and Africa Average, 2016
  • Average Online Spending Per Purchase, in USD, Compared to Global Average and the Middle East and Africa Average, 2016
  • Breakdown of Average Monthly Spending on Online Purchases and Payments, in % of Customers Who Shop or Pay Online, 2016 & 2017e

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Top Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Breakdown of Willingness to Use Services for Ordering Groceries Digitally for Home Delivery, in % of Internet Users, 2016
  • B2C E-Commerce Sales of Electronics, in AED billion, 2016 & 2017e

7. Payments

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • Share of Consumers Who Believe That Retailers They Shop at Deploy Payment Security Tools to Prevent Fraud, by Retailers and Online Retailers, in %, 2016

8. Delivery

  • Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
  • Share of Online Shoppers Who Believe Click & Collect Is Important, in %, Compared to the Regional Average, 2016

9. Players

  • B2C E-Commerce Players Overview, January 2018
  • Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
  • Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits,  in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017

 

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  • Amazon.com Inc
  • Awok.com
  • Dubizzle Middle East FZ-LLC
  • Noon E Commerce
  • Souq.com FZ-LLC
  • eBay Inc
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