UAE B2C E-Commerce Market 2016 code:1262

UAE B2C E-Commerce Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: UAE
Pages: 55
Publication Date: 13/04/2016
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Questions Covered in the report:
  • What are the key characteristics of the B2C E-Commerce market in the UAE?
  • How does the UAE compare to other countries in its region regarding online retailing?
  • What do online shoppers in the UAE buy and how do they pay?
  • What are the main growth drivers and challenges to Internet retail development in the UAE?
  • Who are the main B2C E-Commerce market players in the UAE?

Key findings:

UAE leads B2C E-Commerce in the Middle East despite the small population

B2C E-Commerce is a fast-growing segment of the retail market in the United Arab Emirates (UAE), a new report by yStats.com reveals. Driven by high Internet penetration, growing smartphone ownership and increasing consumer demand, online retailing in the UAE is predicted to grow at double-digit rates over the next five years. In spite of the country’s 9-million population being only ninth largest in the Middle East and North Africa, B2C E-Commerce sales in the UAE are the highest in the region and are predicted to remain as such for the near future.

The UAE had one of the highest Internet, mobile phone and smartphone penetration rates across the Middle East and Africa in 2015. The spread of the Internet-enabled mobile devices especially contributes to the growth of the mobile shopping market in the UAE, as yStats.com’s report shows. As of early 2015, mobile phone was used by a larger share of Internet users than any other device to connect to the web. As a result, M-Commerce’s share of online retail in the UAE more than doubled in two years to 2015. Another significant trend is the development of cross-border E-Commerce. The UAE had one of the highest shares worldwide of online shoppers who make purchases exclusively from websites outside their country.

Nevertheless, the online shopping market in the UAE is led by a local company. Based in the UAE, Souq.com operates across a number of countries and holds a high double-digit share in its domestic market. In early 2016, Souq.com raised USD 275 million of investment, to be used for growing its marketplace further. Other local players, such as JadoPado and Awok.com which started as online pure-play retailers are also switching to the marketplace model, as revealed in yStats.com’s report. Overall, the Internet retailing market in the UAE is dominated by a handful of large players, but their combined share has been shrinking as competition in the growing market intensifies.

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1. Management Summary

2. Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2016
  • Selected Socio-Economic Characteristics of the UAE, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, 2014
  • E-Commerce Sales in the UAE, Compared to Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, in USD billion, 2014 & 2020f
  • Internet Penetration in the UAE, Compared to Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
  • Internet Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and Total for the Middle East and Africa, in millions and in % of Population, 2013 – 2019f
  • Mobile Phone Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
  • Devices Used to Access the Internet in the UAE, Compared to Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, in % of Internet Users, March 2015
  • Share of Online Shoppers in the UAE Using a Smartphone to Shop Online, Compared to Egypt, Israel, Nigeria, South Africa, and the Global Average, in %, 12 months to October 2015
  • Breakdown of Frequency of Cross-Border Online Shopping in the UAE, Compared to Israel, Kenya, Nigeria, Saudi Arabia and South Africa, in % of Online Shoppers, April 2015
  • Breakdown of Payment Methods Used in Online Shopping in the UAE, Compared to Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, in % of Online Shoppers, 2015e

3. Trends

  • Overview of B2C E-Commerce Trends, April 2016
  • Activities Carried Out via Mobile Internet, incl. “Online Shopping”, in % of Mobile Internet Users, 2014
  • Mobile Shopper Penetration, in % of Residents, Q2 2015
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
  • Breakdown of Online Spending by Device, in %, 12 Months to October 2015
  • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
  • Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to October 2015
  • Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015

4. Sales & Shares

  • E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Number of Internet Subscriptions, in thousands, 2012 – 2015
  • Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
  • Online Shopper Penetration, in % of Individuals, Q2 2015

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, May 2015

7. Payment

  • Online and Mobile Payment Trends and News about Players, H2 2015
  • Share of Online Shoppers Paying with Cash on Delivery, October 2015

8. Delivery

  • Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
  • Share of Internet Users Who Never or Rarely Shop Online Due to Inconvenience of Delivery, in %, 2014

9. Players

  • B2C E-Commerce Players Overview, April 2016
  • Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015
  • Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
  • Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q1 2015
  • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE’s Share of Website Visits, in %, March 2016
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  • Alibaba Group
  • Amazon.com
  • Awok.com
  • Dubizzle.com
  • Groupon
  • JadoPado
  • Network International
  • Pricena.com
  • Souq.com
  • eBay.com
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