The Implications of Brexit for UK and EU B2C E-Commerce 2019 code:1462

The Implications of Brexit for UK and EU B2C E-Commerce 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Germany, Ireland, UK
Pages: 53
Publication Date: 19/11/2019
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Questions Covered in the report:
  • What are the major implications of Brexit for UK B2C E-Commerce?
  • How is Brexit expected to affect cross-border E-Commerce flows between the UK and the EU?
  • What are UK online retailers’ expectations concerning Brexit?
  • How do selected leading E-Commerce merchants in the UK prepare for Brexit?
  • What are the key statistics and projections for UK B2C E-Commerce in 2019?

Key findings:

Brexit to have major implications for B2C E-Commerce in the UK and the EU

Brexit’s impact on domestic B2C E-Commerce in the UK

The UK’s upcoming withdrawal from the European Union on January 31, 2020, is expected to have major implications for both domestic and international B2C E-Commerce. As online sales are showing greater resilience than brick-and-mortar retail towards the dampening of consumer spending caused by the uncertainties around Brexit, one of the potential consequences could be the acceleration of the growth of E-Commerce’s share in overall retail sales. Next year, close to one-quarter of UK’s retail spending is projected to be online, according to a forecast cited in the yStats.com report.

Cross-border B2C E-Commerce exports from the UK post-Brexit

The UK not only has the largest domestic online retail market in Europe, it is also the top exporter in intra-regional cross-border E-Commerce. More than one in four digital buyers in Europe purchase from sellers in the UK, as per surveys cited by yStats.com. However, if additional post-checkout costs, such as taxes and duties, start to apply to their international purchases, European online buyers could shop less from the UK. In Ireland, where above two-thirds of online shoppers purchase from UK E-Commerce platforms, a double-digit share of consumers expect to buy more on other EU websites instead after Brexit.

Brexit and cross-border online shoppers in the UK

Due to abundant domestic supply, cross-border online shopper penetration in the UK is lower than in some smaller European markets. When they do buy internationally, UK digital consumers prefer products from China and the USA, whose online sales to the UK outrank the top European destination, Germany. Over the past three years, the gap between the growth in share of UK online shoppers buying from non-EU sellers and those who shop in the EU has become wider, resulting in non-EU destinations becoming more popular as of 2018. If buying from European online platforms becomes more expensive for UK shoppers as a result of added taxes and customs after checkout, more than two in three digital buyers would abandon the practice altogether, a 2019 survey cited by yStats.com reveals.

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1. Management Summary

2. Regional Overview

  • UK: Overview of The Impact of Brexit on B2C E-Commerce, November 2019
  • UK: Overview of Selected EU Regulations Related to E-Commerce in the Brexit Context, Oct. 2019

3. UK E-Commerce Market Snapshot

  • Global: Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • UK: Retail E-Commerce Sales, in GBP billion, and Year-on-Year Change, in %, 2017 – 2023f
  • UK: Breakdown of Retail Sales by E-Commerce and Non-E-Commerce, in %, 2018 – 2023f
  • UK: Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 – 2019
  • UK: Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
  • UK: Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019
  • UK: Product Categories Purchased Online, in % of Adults, 2019

4. UK E-Commerce Merchant Expectations of Brexit

  • UK: Share of E-Commerce Decision-Makers at B2B and D2C Companies Who Believe That a No-Deal Brexit Will Impact Their E-Commerce Offering, in %, October 2019
  • UK: Expected Impacts of a No-Deal Brexit on E-Commerce, in % of E-Commerce Decision-Makers at B2B and D2C Companies, October 2019
  • UK: Share of E-Commerce Decision-Makers at B2B and D2C Companies Who Believe That Their Organization Is Not Fully Prepared for Brexit, in %, October 2019
  • UK: Share of Retailers Who Have No Plans In Place For Brexit, in %, June 2019
  • UK: Retailers’ Actions Concerning Their International Operations and Strategies Since The 2016 Referendum, in %, June 2019
  • UK: Examples of UK E-Commerce Merchants Preparing for Brexit, 2019

5. Implications for UK-EU Cross-Border E-Commerce

  • Europe: Top 3 European Countries That Online Shoppers in Europe Buy Cross-Border From, in %, 2018
  • Europe: Share of Cross-Border Online Shoppers in Selected Countries in Europe Who Made Their Latest Cross-Border Online Purchase From the UK, in %, 2018
  • Ireland: Breakdown of the Number of Purchases Made by Shoppers in Ireland from Sellers in the UK in the Past 2 Years, in %, August 2019
  • Ireland: Expectations of Shoppers in Ireland Who Bought Online From the UK Regarding Their Online Shopping Behavior After Brexit, in %, August 2019
  • Ireland: Expectations of Consumers in Ireland Regarding Adjusting Their Online Shopping Behavior if Brexit Went Ahead in October 2019, in %, September 2019
  • Europe: Share of Online Shoppers in Europe Currently Buying Cross-Border from UK Websites Who Would Stop Buying From Foreign Websites In Case of Additional Costs After Checkout, in %, June 2019
  • Europe: Share of Online Shoppers in Europe Currently Buying Cross-Border from UK Websites Who Would Stop Buying In Case of Additional Costs After Checkout, in %, by Selected Countries, June 2019
  • EU and North America: Breakdown of Cross-Border Online Shoppers’ Expectations Regarding Purchasing from UK E-Commerce Websites After Brexit, in % of Cross-Border Online Shoppers in the EU and North America, July 2018
  • EU and North America: Factors That Would Deter Cross-Border Online Shoppers in the EU and North America From Buying From UK E-Commerce Websites After Brexit, in % of Cross-Border Online Shoppers in the EU and North America, July 2018
  • UK: Share of Cross-Border E-Commerce Retailers in the UK Who Believe That Selling to Shoppers Internationally Will Become More Complex After Brexit, in %, June 2019
  • UK: Share of Retailers Believing That Sales to The European Economic Area (EEA) Will Decrease After Brexit, in %, June 2019
  • UK: Share of E-Commerce Sellers Who Rely on the EU for Some or Most of Their E-Commerce Export Revenue Growth, in %, September 2018
  • UK: Most Desired International Markets Outside the EU According to UK E-Commerce Sellers, in %, September 2018

6. Implications for Cross-Border E-Commerce Imports From the EU to the UK

  • UK: Cross-Border Online Shopper Penetration in the UK, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 – 2019
  • UK: Share of Online Shoppers in the UK Buying from European Websites Cross-Border Who Would Stop Buying Cross-Border In Case of Additional Costs After Checkout, in %, June 2019
  • UK: Top 3 Countries That Cross-Border Online Shoppers in the UK Made Their Latest Purchase From, in %, 2018
  • Germany: Breakdown of Expectations of German-Speaking E-Commerce and Digital Service Companies Regarding the Effects of Brexit on Their Business, in %, January 2019
  • Germany: Specific Effects That German-Speaking E-Commerce and Digital Service Companies  Expect Brexit to Have on Their Businesses, in %, January 2019
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