Thailand B2C E-Commerce Market 2018 code:1365

Thailand B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Thailand
Pages: 72
Publication Date: 05/04/2018
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Questions Covered in the report:
  • What are the main drivers of the B2C E-Commerce growth in Thailand?
  • What are the key online retail trends in Thailand?
  • How large are Thailand’s B2C E-Commerce sales predicted to be by 2021?
  • How many consumers in Thailand make purchases online and what is the projection for 2022?
  • Which are the top 5 most popular B2C E-Commerce platforms in Thailand?

Key findings:

Mobile and social commerce drive the growth of online retail in Thailand

The second largest B2C E-Commerce market in Southeast Asia, Thailand is seeing rapid growth of online retail sales. Both Internet and online buyer penetration rates are on the rise, contributing to the expansion of digital commerce. According to a forecast cited in the yStats.com report, more than one-quarter of Thailand’s population is expected to shop online in 2022, rising by several percentage points from 2017.

The top two market trends in Thai B2C E-Commerce are mobile and social shopping. Thailand occupies the leading position in the region by share of Internet users going online via smartphone, and the second rank by mobile share of traffic to E-Commerce websites, according to 2017 data cited by yStats.com. As a result, M-Commerce is expected to contribute nearly two-thirds of online retail sales by 2021, up from less than half in 2017. Furthermore, Thai consumers are among the world’s top social buyers, with more than 50% of online shoppers making purchases through social networks like Facebook and Instagram. The most popular product categories purchased on these platforms are lower-value items such as clothing, footwear and beauty products, while electronics and appliances are purchased more frequently from established E-Commerce sites.

Lazada is the top online shopping destination in Thailand, maintaining a clear lead in terms of online shoppers’ preference, according to surveys referenced in the yStats.com report. In second rank is Shopee.co.th, a division of Singapore-based Sea Ltd. Furthermore, 11street is a fast growing player counting over half a million customers and thousands of sellers on its marketplace. In 2018, competition in Thai B2C E-Commerce could become more intense as the country’s largest retail operator Central Group and China’s top online retailer JD.com join forces for the launch a new online shopping platform backed by a comprehensive E-Commerce ecosystem.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y
  • Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, March 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average Conversion Rate on E-Commerce Sites Compared to Regional Average, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June  2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, February 2018
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
  • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
  • Ways to Discover E-Commerce Websites, in % of Online Shoppers, June 2017
  • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, July 2017
  • Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers, February 2017
  • Product Categories Purchased via Social Media Compared to Lazada, in % of Online Shoppers, February 2017
  • Breakdown of E-Commerce Sales of SMEs in the Retail and Wholesale Companies in Thailand, by Online Sales Channel, in %, 2015 & 2016
  • Factors Influencing the Decision to Visit an E-Commerce Website/App, in % of Internet Users Who Visited E-Commerce Websites/Apps, July 2017

4. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
  • B2C E-Commerce Market, in USD billion, 2016* & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017e
  • Internet Penetration, by Age Group, in % of Individuals, Q1 2016 & Q1 2017
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2017
  • Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016 & Q1 2017
  • Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2017
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, July 2017
  • Reasons to Shop Online, in % of Online Shoppers, July 2017
  • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, July 2017
  • Internet Penetration, in % of Individuals, 2017e & 2022f
  • Online Shoppers Penetration, in % of Internet Users, 2017e & 2022f
  • Online Spending per Online Shopper, in USD, 2017e & 2022f

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
  • Breakdown of Value of Products and Services Purchased Online, by Category, in % of Online Shoppers in Each Category, July 2017
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, June 2017
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2017
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017e & 2021f

7. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2017

8. Delivery

  • Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017

9. Players

  • Overview of E-Commerce Players, March 2018
  • Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Top 5 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018
Read More
  • Central Group
  • Facebook Inc
  • JD.com Inc
  • Lazada Group
  • SK Planet Co. Ltd.
  • Sea Ltd
Read More

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