Thailand B2C E-Commerce Market 2017, yStats.com

Thailand B2C E-Commerce Market 2017 code:1316

OVERVIEW

TABLE OF CONTENTS

COMPANIES MENTIONED

Countries Covered: Thailand

Pages: 73

Publication Date: 12/04/2017

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Questions Covered in the report:

How large were online sales in Thailand in 2016?
What growth forecasts is made by various sources for Thai E-Commerce for the next several years?
How many people in Thailand shopped online in 2016 and what was their demographic profile?
Which important market trends influence the development of B2C E-Commerce in Thailand?
How are the most important online retail market players in this country?

Key Findings:

Thailand ranks second in Southeast Asia by B2C E-Commerce sales

Thailand is the second largest economy in Southeast Asia, behind Indonesia, and also ranks second in B2C E-Commerce sales, as the new report from yStats.com reveals. The development of online retailing in this country is spurred by growing Internet penetration, reaching close to half of total population in 2016, and state projects aimed at improving payment and delivery infrastructure. Although online shopper penetration is still in single-digits, a strong B2C E-Commerce sales growth rate is expected in the coming years, allowing Thailand to maintain its position as the runner up in regional online retail sales.

Mobile and social commerce are the two most important E-Commerce market trends in Thailand. Smartphones have become the gateway to Internet connectivity, reaching nearly the same penetration rate as Internet and leading among devices utilized to go online. Thailand is the regional leader in share of online shoppers making purchases via mobile. M-Commerce sales are projected to approach a 50% share of total online spending within the next several years, yStats.com’s report reveals. Furthermore, social media has emerged as the most important platform for online sellers in Thailand. With more than one-half of online shoppers making orders through social networks, thousands of E-Commerce sellers maintain accounts on popular social media such as Facebook, Instagram and LINE to transact with their customers.

Lazada, an E-Commerce retailer and marketplace controlled by Alibaba Group, is the leading online shopping platform in Thailand, attracting three times more visits to its Thai website than the nearest two competitors combined. Other players attempt to challenge Lazada’s leadership by increasing investments into their E-Commerce operations. Among them, the Central Group acquired online clothing retailer Zalora and planned expansion of omnichannel and logistics capabilities for 2017. Furthermore, South Korea-based 11street is a fast growing market player: since its launch in Thailand December 2016, the company has already registered thousands of sellers and more than a hundred thousand buyers on its platform by early 2017, according to information cited by yStats.com.

1. Management Summary

2. Overview & International Comparisons

Overview of E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Thailand, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016
Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016
Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f
Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand, in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Thailand, in %, November 2015
Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online Shoppers, Q4 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015

3. Trends

Overview of E-Commerce Trends, March 2017
Smartphone Penetration, in % of Individuals, 2012-2016
Devices Used to Access the Internet, in % of Internet Users, Q1 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e – 2018f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015
Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015
Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers, in %, October 2016
Cross-Border Share of Online Spending, in % and in THB billion, 2016e
Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016

4. Sales & Shares

B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e
Online Spending, in THB billion, 2016e – 2018f
Retail E-Commerce Sales, in USD billion, 2016e & 2020f
E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

5. Internet Users & Online Shoppers

Internet Penetration, in % of Individuals, 2010-2016
Internet Penetration, by Age Group, in % of Individuals, Q1 2016
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016
Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016
Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016
Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016
Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016

6. Products

Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
Online Travel Sales, in USD billion, 2015 & 2025f

7. Payment

Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016
Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015
Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015

8. Delivery

Overview of E-Commerce Delivery, March 2017

9. Players

Overview of E-Commerce Players, March 2017
Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017

Alibaba Group Holding Ltd
Facebook Inc
Lazada Group
aCommerce Co. Ltd.
Ascend Commerce Co. Ltd.
Central Group
Deutsche Post AG
Instagram Inc.
LINE Corporation
Zalora Ltd.
11street Co. Ltd.

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