Thailand B2C E-Commerce Market 2017 code:1316

Thailand B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Thailand
Pages: 73
Publication Date: 12/04/2017
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Questions Covered in the report:
  • How large were online sales in Thailand in 2016?
  • What growth forecasts is made by various sources for Thai E-Commerce for the next several years?
  • How many people in Thailand shopped online in 2016 and what was their demographic profile?
  • Which important market trends influence the development of B2C E-Commerce in Thailand?
  • How are the most important online retail market players in this country?

Key Findings:

Thailand ranks second in Southeast Asia by B2C E-Commerce sales 

Thailand is the second largest economy in Southeast Asia, behind Indonesia, and also ranks second in B2C E-Commerce sales, as the new report from yStats.com reveals. The development of online retailing in this country is spurred by growing Internet penetration, reaching close to half of total population in 2016, and state projects aimed at improving payment and delivery infrastructure. Although online shopper penetration is still in single-digits, a strong B2C E-Commerce sales growth rate is expected in the coming years, allowing Thailand to maintain its position as the runner up in regional online retail sales.

Mobile and social commerce are the two most important E-Commerce market trends in Thailand. Smartphones have become the gateway to Internet connectivity, reaching nearly the same penetration rate as Internet and leading among devices utilized to go online. Thailand is the regional leader in share of online shoppers making purchases via mobile. M-Commerce sales are projected to approach a 50% share of total online spending within the next several years, yStats.com’s report reveals. Furthermore, social media has emerged as the most important platform for online sellers in Thailand. With more than one-half of online shoppers making orders through social networks, thousands of E-Commerce sellers maintain accounts on popular social media such as Facebook, Instagram and LINE to transact with their customers.

Lazada, an E-Commerce retailer and marketplace controlled by Alibaba Group, is the leading online shopping platform in Thailand, attracting three times more visits to its Thai website than the nearest two competitors combined. Other players attempt to challenge Lazada’s leadership by increasing investments into their E-Commerce operations. Among them, the Central Group acquired online clothing retailer Zalora and planned expansion of omnichannel and logistics capabilities for 2017. Furthermore, South Korea-based 11street is a fast growing market player: since its launch in Thailand December 2016, the company has already registered thousands of sellers and more than a hundred thousand buyers on its platform by early 2017, according to information cited by yStats.com.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of E-Commerce Market and International Comparisons, March 2017
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Thailand, 2016e
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Thailand, in %, 2015 & 2025f
  • Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Thailand, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Rides Sales in Southeast Asia, by Country, incl. Thailand, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet Penetration in Southeast Asia, by Country, incl. Thailand, in % of Individuals, 2015
  • Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Thailand, in MBPS, Q2 2016
  • Internet Users Growth in Southeast Asia, by Country, incl. Thailand, in %, January 2017 Compared to January 2016
  • Internet Users in Southeast Asia, by Country, incl. Thailand, in millions, 2015 & 2020f
  • Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Thailand, in millions, 2015
  • Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Thailand, in %, November 2015
  • Cross-Border Online Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Thailand, in % of Online Shoppers, Q4 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Thailand, 2015

3. Trends

  • Overview of E-Commerce Trends, March 2017
  • Smartphone Penetration, in % of Individuals, 2012-2016
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
  • Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e – 2018f
  • Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
  • Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015
  • Cross-Border E-Commerce Exports Share, in % of Total E-Commerce Sales of Companies in Thailand, 2014 & 2015
  • Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers, in %, October 2016
  • Cross-Border Share of Online Spending, in % and in THB billion, 2016e
  • Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, October 2016

4. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2016e
  • Online Spending, in THB billion, 2016e – 2018f
  • Retail E-Commerce Sales, in USD billion, 2016e & 2020f
  • E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010-2016
  • Internet Penetration, by Age Group, in % of Individuals, Q1 2016
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2016
  • Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016
  • Breakdown of Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, Q1 2016
  • Top Activities Carried Out Online, incl. “Online Shopping”, in % of Internet Users, May 2016

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
  • B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
  • Online Travel Sales, in USD billion, 2015 & 2025f

7. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016
  • Payment Methods Used in Online Shopping, by Gender and Generation, in % of Online Shoppers, May 2015
  • Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015

8. Delivery

  • Overview of E-Commerce Delivery, March 2017

9. Players

  • Overview of E-Commerce Players, March 2017
  • Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
  • Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
  • Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017
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  • 11street Co. Ltd.
  • Alibaba Group Holding Ltd
  • Ascend Commerce Co. Ltd.
  • Central Group
  • Deutsche Post AG
  • Facebook Inc
  • Instagram Inc.
  • LINE Corporation
  • Lazada Group
  • Zalora Ltd.
  • aCommerce Co. Ltd.
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