Southeast Asia B2C E-Commerce Market 2019 code:1450

Southeast Asia B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam
Pages: 116
Publication Date: 03/09/2019
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Questions Covered in the report:
  • What is the projected size of the B2C E-Commerce market in Southeast Asia by 2025?
  • Which countries in Southeast Asia lead by online retail sales and growth rate?
  • Which B2C E-Commerce trends are prominent across the Southeast Asian markets?
  • Which devices, products, and payment methods do Southeast Asian online shoppers prefer?
  • Who are the leading E-Commerce market players in Southeast Asia?

Key findings:

Online Retail Sales in Southeast Asia continue expansion

Indonesia leads Southeast Asian nations in online retail sales growth

Indonesia, the fourth most populous nation in the world, leads the Southeast Asia region in online retail sales volume and is among the leaders in year over year sales growth. One factor contributing to Indonesia’s continued leadership and online retail sales growth is the expansion of smartphones to connect to the Internet. Well over half of all Internet purchases in Indonesia last year were made through a mobile device. The other regional leaders are Vietnam and Thailand, with Vietnam’s rapid growth leading to its sales overtaking its neighbor this year or next, according to projections included in the yStats.com report.

Developing nations lead in growth rates of B2C E-Commerce in the region

The fastest growing market in the region and one of the world’s leaders in online retail sales growth is the Philippines, as the population of this multi-island nation connects to the Internet through mobile device and begins to make purchases online. The rapidly increasing penetration of Internet connections through smartphone is taking place in most nations in the region other than Singapore, which the yStats.com report points out was already a mature E-Commerce market and where computers still prevail in online shopping. Another trend in online commerce in the developing nations of the region is social commerce, as social media sites in some nations are a leading pathway to purchases. Seven out of eight social media users in Thailand made a purchase through social site in one month early this year

Regional and global online merchants expand in Southeast Asia

Southeast Asia has its own leading online merchants, as Singapore-based Lazada and Shopee are among the top destinations for online shoppers in most nations of the region.  The yStats.com report also tells of local B2C E-Commence leaders in some nations, such as Tokopedia in Indonesia and Lelong in the Philippines.  China-based global online retailers Alibaba and JD.com are expanding their offerings in the fast-growing Southeast Asia region by partnering with local or regional merchants.

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1. Management Summary

2. Regional

  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e – 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e – 2025f
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Indonesia

3.1. Overview

  • B2C E-Commerce Market Overview, May 2019

3.2. Trends

  • Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
  • Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
  • Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
  • Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f

3.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2019f

3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 – 2022f
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019

3.5. Products

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018

3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018

3.7. Delivery

  • Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e

3.8. Players

  • B2C E-Commerce Players Overview, May 2019
  • Most Used E-Commerce Websites, in % of Online Shoppers, 2018
  • Product Categories Purchased from the Top Local Online Shopping Websites, May 2018

4. Vietnam

4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, August 2019

4.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018

4.3. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f

4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Population, 2017-2022f
  • Online Shopper Penetration, in % of Internet Users, 2018e

4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2018

4.6. Payment

  • Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018

4.7. Delivery

  • Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018

4.8. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
  • Websites Used for Online Shopping, in % of Online Shoppers, 2018

5. Thailand

5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, May 2019

5.2. Trends

  • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
  • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018

5.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018

5.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2018e
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018

5.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

5.6. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018

5.7. Delivery

  • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018

5.8. Players

  • Overview of E-Commerce Players, May 2019
  • Top 5 E-Commerce Players by Market Share, in %, 2018

6. Malaysia

6.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

6.2. Trends

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
  • Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019

6.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018

6.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2013 – 2018
  • Online Shopper Penetration, in % of Internet Users, 2018

6.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018

6.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018

6.7. Delivery

  • Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018

6.8. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

7. Singapore

7.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

7.2. Trends

  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018

7.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, April 2019

7.4. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 – 2018e
  • Online Shopper Penetration, in % of Internet Users, May 2018

7.5. Products

  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018

7.6. Payment

  • Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018

7.7. Delivery

  • Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e

7.8. Players

  • Overview of B2C E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019

8. Philippines

8.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, June 2019

8.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018

8.3. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

8.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2018e
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e

8.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

8.6. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018

8.7. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018

8.8. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
Read More
  • 11 Street Co Ltd
  • Alibaba Group Holdings Ltd.
  • Amazon.com Inc
  • Argomall Inc.
  • Bukalapak.com
  • CP Group
  • Dien May Xanh
  • FPT Corporation
  • Facebook Inc
  • JD.com Inc
  • Lazada Group SA
  • Lelong.my
  • Qoo10 Pvt. Ltd
  • Sea Group
  • Sendo JSC
  • Shopee
  • StrawberryNet
  • Thegioididong.com
  • Tiki Corporation
  • Tokopedia
  • Traveloka Holding Ltd
  • VNG Corporation
  • Zalora
  • aliexpress
  • eBay Inc
  • ezbuy Holdings Limited
Read More

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