Southeast Asia B2C E-Commerce Market 2017 code:1321

Southeast Asia B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam
Pages: 152
Publication Date: 17/05/2017
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Questions Covered in the report:
  • What is the market size of B2C E-Commerce in Southeast Asia?
  • Which countries in Southeast Asia lead by online retail sales and growth rate?
  • What predictions are made regarding the future of B2C E-Commerce in Southeast Asian economies?
  • Which devices, products, and payment methods do Southeast Asian online shoppers prefer?
  • Who are the most important competitors in Southeast Asian B2C E-Commerce?

Key Findings:

yStats.com reports on Southeast Asia’s rising star on the global E-Commerce map

With strong double-digit growth rates, Southeast Asia has moved from the periphery to the very center of the global E-Commerce scene. Although B2C E-Commerce’s share of total retail sales in this region remains low at barely a few percentage points, the market’s potential is high due to rising broadband and mobile connectivity and the consumers’ growing affinity to shopping online. According to sources cited in this report from yStats.com, B2C E-Commerce product sales in Southeast Asia are on their way to reaching a high double-digit figure in billion U.S. dollars by 2025. National governments across the region show support for this growth, having adopted various programs aimed at boosting E-Commerce in their countries.

Indonesia is both the largest and the fastest growing B2C E-Commerce market in the region. The fourth most populated country in the world, Indonesia sees rapid growth of online retail characterized through strong mobile and social commerce trends. Two thirds of online buyers in this country made purchases from smartphones in 2016, and more than one-half of them recognized Facebook as a major platform for buying and selling online, according to surveys unveiled in yStats.com’s report.

Thailand has the second largest online retail market and is a regional leader in M-Commerce penetration. As yStats.com’s report shows, close to 50% of online spending in this country was done on mobile in 2016. Singapore, on the other hand, is the most advanced of the pack, with the highest current B2C E-Commerce share of retail sales, Internet penetration and speed, and is also the country with the most pronounced cross-border online shopping trend. Malaysia also boasts a relatively high penetration of Internet users, but only around one-third of them shopped online, with clothing as the most demanded product category. Online retail in Vietnam and the Philippines is nascent but growing at a rapid pace, outshone only by that of Indonesia.

Alibaba Group’s Lazada is a strong market player in Southeast Asian E-Commerce, ranking as the most visited E-Commerce website in the majority of the six countries, according to data contained in the yStats.com’s report. There are also several major local competitors in each of the markets, such as Mobile World in Vietnam, 11Street in Malaysia, and Giosis in Singapore. Moreover, Amazon is an important market influencer despite the absence of local operations. Overall, the marketplace model seems to dominate the online shopping landscape in this emerging region.

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1. Management Summary

2. Regional Overview

  • B2C E-Commerce Sales in Southeast Asia, in USD billion, by Four Comparative Estimates, 2015, 2016, 2020f & 2025f
  • Southeast Asia’s Share of B2C E-Commerce Sales in Asia-Pacific and Worldwide, in %, 2011, 2016, & 2021f
  • B2C E-Commerce Sales in Southeast Asia, by Country, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, 2016e
  • B2C E-Commerce Sales in Southeast Asia, by Country, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2015 & 2025f
  • Online Hotel and Airline Sales in Southeast Asia, by Country, in USD billion and in % of Total Hotel and Airline Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Ride Sales in Southeast Asia, by Country, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet Penetration in Southeast Asia, by Country, in % of Individuals, 2015
  • Average Fixed Internet Connection Speed in Southeast Asia, by Country, in MBPS, Q2 2016
  • Internet Users Growth in Southeast Asia, by Country, in %, January 2017 Compared to January 2016
  • Internet Users in Southeast Asia, by Country, in millions, 2015 & 2020f
  • Number of Internet Users Who Research Products or Services Online, by Country, in millions, 2015
  • Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Singapore, in %, November 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, November 2015

3. Indonesia

3.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, March 2017

3.2. Trends

  • Overview of E-Commerce Trends, March 2017
  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
  • Social Platforms Most Recognized as Platforms for Buying and Selling Online, by Social Media and Online Forum, in % of Internet Users, June 2016

3.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, by Six Comparative Estimates, 2014-2019f & 2025f
  • E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

3.4. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 – 2015
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, by Urban, Rural and Total, 2016e
  • Perceived Advantages and Disadvantages of Online Shopping, in % of Internet Users, June 2016

3.5. Product

  • B2C E-Commerce Sales by Selected Product Categories, in IDR billion, 2014 & 2015e
  • B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 – 2019f

3.6. Payment

  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
  • Reasons to Choose an E-Commerce Website to Buy From, in % of Online Shoppers, August 2016

3.7. Delivery

  • Overview of E-Commerce Delivery, March 2017

3.8. Players

  • Overview of E-Commerce Players, March 2017
  • Most Frequently Used E-Commerce Websites, in % of Online Shoppers, by Age Group, August 2016
  • Top 6 E-Commerce Websites, by Total Visits, in millions, February 2017

4. Thailand

4.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, March

4.2. Trends

  • Overview of E-Commerce Trends, March 2017
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e – 2018f
  • Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
  • Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015
  • Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers, in %, October 2016

4.3. Sales & Shares

  • Online Spending, in THB billion, 2016e – 2018f
  • Retail E-Commerce Sales, in USD billion, 2016e & 2020f
  • E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f

4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010-2016
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016

4.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
  • B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f

4.6. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016

4.7. Delivery

  • Overview of B2C E-Commerce Delivery, March 2017

4.8. Players

  • Overview of B2C E-Commerce Players, March 2017
  • Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
  • Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017

5. Singapore

5.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, March 2017

5.2. Trends

  • Overview of B2C E-Commerce Trends, March 2017
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Only, in %, October 2016
  • Breakdown of Cross-Border Online Spending by Countries, in % and in SGD million, 2016e
  • Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2011 – 2015
  • Share of Internet Users Who Would Shop More at Online Retailers if They Provided Similar Loyalty Benefits as Traditional In-Store Retailers, in %, and 5 Most Appealing Loyalty Features, May 2016

5.3. Sales & Shares

  • B2C E-Commerce Share of Total Retail Sales, in % and in SGD billion, 2016
  • Retail E-Commerce Sales, in SGD billion, 2016e & 2017f
  • Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2015 – 2020f

5.4. Internet Users & Online Shoppers

  • Number of Broadband Subscriptions by Type, in thousands, 2011-2016
  • Online Shopper Penetration, in % of Adult Internet Users, 2016

5.5. Products

  • Top 3 Product Categories by Rank Purchased by Online Shoppers, by Monthly Income, 2016

5.6. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

5.7. Delivery

  • Top 3 Delivery Options, in % of Online Shoppers, June 2016

5.8. Players

  • Overview of B2C E-Commerce Players, March 2017
  • Top 10 Local B2C/C2C E-Commerce Websites, incl. Total Website Visits, in millions, Singapore’s Share of Website Visits, in %, and Estimated Number of Visits from Singapore, in millions, February 2017
  • Share of Online Shoppers Who Would Buy Less from E-Commerce Sites They Currently Shop With if Amazon Launched a Singapore-Based Site, by Selected E-Commerce Sites, in %, November 2016

6. Malaysia

6.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, March 2017

6.2. Trends

  • Overview of Regulatory B2C E-Commerce Trends, March 2017
  • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
  • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f
  • Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016

6.3. Sales & Shares

  • B2C E-Commerce Sales, in MYR billion, 2011 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

6.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Households, 2011 – 2016
  • Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016
  • Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop Online, in %, 2015

6.5. Product

  • Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015

6.6. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, November 2016

6.7. Delivery

  • Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016

6.8. Players

  • Overview of B2C E-Commerce Players, March 2017
  • Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015
  • Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017

7. Vietnam

7.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, April 2017

7.2. Trends

  • Overview of E-Commerce Trends, April 2017
  • Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f
  • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
  • Online Shopping Channels, incl. “Social Network”, in % of Online Shoppers, 2015

7.3. Sales & Shares

  • B2C E-Commerce Sales, in USD million, and Share of Retail Sales, in %, 2011 & 2016e
  • Retail E-Commerce Sales, in USD billion, 2016e & 2017f
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

7.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2015
  • Number of Internet Users, in millions, 2011 & 2015
  • Online Shopper Penetration, in % of Daily Internet Users, 2014 & 2015

7.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, August 2016

7.6. Payment

  • Breakdown of Payment Methods Used in E-Commerce, in % Online Shoppers, August 2016

7.7. Delivery

  • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015

7.8. Players

  • Overview of B2C E-Commerce Players, April 2017
  • Breakdown of B2C E-Commerce Sales by Top 6 Players and Others, in %, 2015
  • Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam’s Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017

8. Philippines

8.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, April 2017

8.2. Trends

  • Overview of B2C E-Commerce Trends, April 2017
  • Mobile Shopper Penetration, in % of Individuals, Q4 2015 & Q4 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2015

8.3. Sales & Shares

  • B2C E-Commerce Sales, in PHP billion, and Share of Total Retail Sales, in %, 2011 – 2016
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

8.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2015
  • Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016

8.5. Products

  • B2C E-Commerce Sales by Product Category, in PHP million, 2016

8.6. Payment

  • Share of Online Shoppers Paying with Cash on Delivery, in %, Q4 2015

8.7. Delivery

  • Overview of B2C E-Commerce Delivery, April 2017

8.8. Players

  • Overview of E-Commerce Players, April 2017
  • Breakdown of Online Spending by E-Commerce Websites, in %, May 2015
  • Top 8 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Philippines’ Share of Website Visits, in %, and Estimated Number of Visits from Philippines, in millions, February 2017
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  • 11street Co. Ltd.
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Ascend Commerce Co. Ltd.
  • Ayala Corporation
  • Central Group
  • Deutsche Post AG
  • Elevania ID
  • FPT Corporation
  • Facebook Inc
  • Giosis Pte. Ltd.
  • Instagram Inc.
  • LINE Corporation
  • Lazada Group SA
  • MasterCard Inc.
  • MatahariMall.com
  • Mobile World JSC
  • Mudah.my
  • OLX Inc.
  • Paypal Inc
  • RedMart Ltd.
  • Tiki Corporation
  • Tokopedia PT
  • VNG Corporation
  • Visa Inc.
  • Zalora Group
  • aCommerce Co. Ltd.
Read More

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