South Korea B2C E-Commerce Market 2018 code:1372

South Korea B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: South Korea
Pages: 59
Publication Date: 07/05/2018
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Questions Covered in the report:
  • What projections are made for B2C E-Commerce sales in South Korea through 2021?
  • How high is the share of mobile shopping in South Korea’s E-Commerce?
  • Which product categories are most popular among online shoppers in South Korea?
  • Who are the B2C E-Commerce market leaders in South Korea in terms of online sales?
  • What are the top 3 countries from which cross-border online shoppers in South Korea purchase?

Key findings:

The food and beverage category helps drive the growth of B2C E-Commerce in South Korea

South Korea’s B2C E-Commerce market is the third largest in Asia and one of the most advanced in this region and worldwide. More than one-fifth of overall retail sales in South Korea was online in 2017, with a projection of further increase through 2021. The yStats.com report reveals that mobile shopping is one of the drivers of this growth. The vast majority of online shoppers in South Korea make purchases via smartphones, making M-Commerce the leading mode of online retail with more than one-half of overall digital sales.

In the food and beverage segment, close to three-quarters of E-Commerce sales were on mobile in 2017. The same category was also one of the leaders of the online growth rate, according to statistics cited in the yStats.com report. In terms of the E-Commerce revenue size, food and beverage ranked fourth behind travel, clothes and household goods.

Another finding of the yStats.com report is the strong preference of online shoppers in South Korea for credit card payment. Mobile payment services such as Samsung Pay, Naver Pay and Kakao Pay are also gaining popularity, collectively ranking as the fourth most used payment method for digital purchases.

eBay Korea is the E-Commerce leader in South Korea. Generating the highest revenue among the online platforms in 2017, eBay also became one of the largest retailers in the country. Its main competitors include SK Telecom’s 11st, store-based retailer Lotte and Internet portal Naver, as revealed in a ranking of major E-Commerce platforms by sales volume cited in the yStats.com report.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, April 2018
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. South Korea, Q2 2017
  • Retail E-Commerce Sales, in USD billion, by Australia, China, Japan, India and South Korea, 2018f
  • B2C E-Commerce Sales, in USD million, 2016 & 2021, Online Spending Per Capita, in USD, and B2C E-Commerce Share of Total Retail Sales, in %, by China, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam, 2016
  • E-Commerce Share of FMCG Retail Sales in South Korea Compared to Selected Countries,  in %, 2017e
  • Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in % of Internet Users, by Australia, China, Japan, India, Taiwan, Thailand, South  Korea, Singapore, Malaysia, and Vietnam, 2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, September 2017
  • Channels Used to Research and Purchase Products and Services, in % of Online Shoppers, January 2018
  • Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
  • Product Categories Purchased Online, by Mobile and PC, in % of Online Shoppers, January 2018
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
  • M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
  • O2O Services Used, in % of Mobile Device Users, June 2017
  • Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017

4. Sales & Shares

  • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
  • E-Commerce Share of Total Retail Sales, in %, 2017
  • Retail E-Commerce Sales, in USD billion, 2016 & 2018f
  • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 – 2017e
  • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Breakdown of Average Monthly Online Shopping Spending, in % Online Shoppers, 2017

6. Product

  • E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • B2C E-Commerce Sales of Food and Drinks, in USD billion, 2016 & 2021f

7. Payment

  • Daily Average Personal Credit Card Payment Value by Major Consumption Types, incl. Online and Home Shopping, in KRW billion, H1 2016 – H1 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, September 2017
  • Top 5 Mobile Payment Services by Payment Volume, in KRW billion, January-August 2017

8. Delivery

  • Problems Encountered When Shopping Online, in % of Online Shoppers, 2017
  • Share of Cross-Border Online Shoppers Who Used Parcel Tracking Services, in % of Cross-Border Online Shoppers Who Had Been Offered Parcel Tracking, 2017
  • Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018

9. Players

  • Overview of B2C E-Commerce Players, April 2018
  • Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
  • Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, March 2018
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
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  • Interpark Holdings Corp.
  • Lotte Shopping Co Ltd.
  • Naver Corp.
  • SK Telecom
  • Ticketmonster Inc.
  • Wemakeprice Inc.
  • eBay Korea Co. Ltd.
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