South Korea B2C E-Commerce Market 2017, yStats.com

South Korea B2C E-Commerce Market 2017 code:1324

OVERVIEW

TABLE OF CONTENTS

COMPANIES MENTIONED

Countries Covered: South Korea

Pages: 54

Publication Date: 07/06/2017

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Questions Covered in the report:

What are the market size and the growth rate of B2C E-Commerce in South Korea?
How large are the M-Commerce sales in this country?
What are the key trends in South Korean E-Commerce?
How do online retail sales in South Korea break down by product categories?
Who are the market leaders and the fast growing players in South Korea’s E-Commerce?

Key Finding:

Mobile commerce spurs growth of the advanced B2C E-Commerce market in South Korea

South Korea is the third largest online retail market in Asia. It is also one of the most advanced both in this region and worldwide, with B2C E-Commerce’s share of total retail sales approaching the 20% threshold in 2016, according to sources cited in this report by yStats.com. South Korea has a well-developed Internet infrastructure; its Internet penetration is the highest in the region. More than 50% of Internet users make purchases online and among them, two-thirds do so at least once a month.

Travel, clothes and electronics were the largest product categories in terms of 2016 B2C E-Commerce sales, in line with global trends. The purchase of groceries is where online shoppers in South Korea stand out, as yStats.com’s report reveals. A double-digit share of retail sales of FMCG was made online in 2016, while in other advanced markets such as the USA, the UK and France this share is still in single-digits. Moreover, above one-half of online sales of groceries was transacted via mobile devices.

M-Commerce is another area where online shoppers in South Korea reached remarkable heights, according the findings of yStats.com. More than 50% of B2C E-Commerce sales in this country stem from mobile. Driven by convenience of mobile shopping, consumers in South Korea increasingly turn to mobile devices for making purchases online. As of early 2017, smartphone stands as the favorite device of South Korean online shoppers, with the share of Internet users buying on mobile exceeding the share of those using computers to shop.

As mobile commerce is growing at double the rates of overall online retail sales, the competition between major market players is increasingly shifting to the mobile field. Mobile shopping applications from 11Street and Coupang record the highest number of users, each in seven-digit figures, while eBay Korea, with its marketplaces Gmarket and Auction, remains the leader by overall B2C E-Commerce market share.

1. Management Summary

2. Overview & International Comparisons

Overview of B2C E-Commerce Market and International Comparisons, May 2017
B2C E-Commerce Sales in South Korea, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
Retail E-Commerce Sales in South Korea, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f
Internet Penetration in South Korea, in % of individuals, Compared to Selected Countries in Asia-Pacific, 2014-2020f
Average Internet Connection Speed in South Korea, in MBPS, Compared to Selected Countries in Asia-Pacific, Q4 2016

3. Trends

Overview of B2C E-Commerce Market Trends, May 2017
Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
M-Commerce Share of B2C E-Commerce Sales, in %, 2016
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
Awareness and Usage of Online-to-Offline Services, in % of Internet Users, Q3 2016
Cross-Border E-Commerce Imports, in KRW billion, 2014 – 2016
Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2016
Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2016
Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2016
Breakdown of Cross-Border E-Commerce Exports and Imports by Product Category, in KRW billion, and Year-on-Year Change, in %, 2015 & 2016

4. Sales & Shares

Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2016
E-Commerce Share of Total Retail Sales, in %, February 2016 & February 2017
Retail E-Commerce Sales Forecast, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2016 & 2021f

5. Internet Users & Online Shoppers

Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 – 2016
Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
Breakdown of Online Shopping Frequency, in % of Online Shoppers, Q3 2016
Breakdown of Online Shoppers into Groups by Average Number of Online Purchases Per Month, by PC and Mobile Shoppers, in %, January 2017

6. Products

E-Commerce Sales by Product Category, in KRW billion, 2015 & 2016, and Year-on-Year Change, in %, 2016
Top 10 Product Categories Most Purchased Online, in % of Online Shoppers, Q3 2016

7. Payment

Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, Q3 2016
Purposes of Using Mobile Payments, in % of Mobile Payment Users, September 2015

8. Delivery

Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017

9. Players

Overview of B2C E-Commerce Players, May 2017
Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017
Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, April 2017
Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2017

Forward Ventures Co. Ltd.
SK Group
Wemakeprice Inc.
eBay Korea Co. Ltd.

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