Snapshot: Europe Subscription and Recurring Payment Market 2021 code:

Snapshot: Europe Subscription and Recurring Payment Market 2021
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: France, Germany, Russia, Turkey, UK
Pages: 60
Publication Date: 05/10/2021
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Questions Covered in the report:
  • What are the top reasons for consumers to cancel subscriptions globally in 2021?
  • What is the value of the European subscriptions market in 2021 and how it is forested to change by 2025?
  • What are the top subscription categories in Europe in 2021?
  • What is the share of shoppers who signed up at least to one subscription box in the United Kingdom?
  • What are the top payment methods for subscriptions in 2021 in Germany?

Key Findings:

Subscriptions purchasing model is gaining momentum post-COVID-19 in Europe: new yStats.com report.

The COVID-19 pandemic accelerated the trend for subscriptions and recurring payments

The subscriptions and recurring payment markets are still rather young, but they are developing fast, especially after the onset of COVID-19. According to a 2021 survey cited in the new yStats.com publication, almost 40% of respondents signed up for new services during the pandemic, as they expected these services would help them to navigate these times better. For example, in the United Kingdom, around 20% of the new box subscribers chose this option because they were not able to visit physical store. Furthermore, for businesses in in 2021, the fact that even a higher share did so because they simply enjoy the subscription model must be revealing. Generally, in the countries considered in the present market report, absolute figures of the subscriptions market sales values were set to grow significantly in the near future. Despite this, when it comes to growth rates, they are expected to be less pronounces in the time span of four to five years. This is, however, something to expect, since as the market mature, they grow more slowly. Regarding the specific payment methods, across select developed global markets, the majority B2C companies chose digital wallets for recurring payments, while B2B companies preferred bank wire transfers. Lastly, global B2B & B2C businesses made their plans to invest substantially in expanding or upgrading recurring payment service implementation, and a further significant share of enterprises plan to implement similar solutions in 2021.

Certain product categories are especially successful inside the European subscription business model

Both globally, and in Europe specifically, “Boxes”, “Video”, and “Multiservice subscriptions” were the top three categories for consumers to have a subscription in 2020 and in 2021 and were expected to remain the leaders in 2025. Additionally, while in Europe the ranking was expected to stay the same in 2025, among the global consumers, “Multiservice subscriptions” were forecasted to outpace “Video”, according to the new yStats.com report. Specifically in the United Kingdom, the top platforms to subscribe to were Amazon, followed by Graze and Nextunlimited. Moreover, among the subscribers, three quarters were subscribed to more than one service. At the same time, in France, “boxes” were the top subscriptions product category in 2021, and this was estimated to remain the leader even in 2025.

 

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1.Management Summary

2.Global

  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
  • Subscription Market Sales, in USD million, by Category, 2020 – 2025f
  • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
  • Key Metrics for a Subscription Business, October 2020
  • Key Benefits of a Subscription Business, October 2020
  • Top E-Commerce Subscriptions Business Models, November 2020
  • Top Purchased Subscription Categories, in % of Respondents, May 2021
  • Frequency of Adding a New or Renewing Existing Subscriptions, in % of Respondents, May 2021
  • Top Purchased Subscription Categories, in % of Respondents, May 2021
  • Top Factors When Choosing a Subscription, in % of Respondents, May 2021
  • Preferred Payment Methods for Subscription Contracts, in % of Respondents, May 2021
  • Share of Respondents Who Prefer Automatic and Manual Subscription Renewals, in %, May 2021
  • Breakdown of Preferred Pricing Models, in % of Respondents, May 2021
  • Top Reasons to Cancel Subscriptions, in % of Respondents, May 2021
  • Annualized Subscription Economy Revenue Growth Compared to the S&P 500 Revenue Growth, in %, Q4 2019 – Q4 2020
  • Annualized Subscription Economy Average Revenue Per Account Growth Rate, in %, Q4 2019 – Q4 2020
  • Payment Options Available for Recurring Payments, by B2B and B2C Companies, in % of Payment Decision-Makers, September 2020
  • Technologies Used to Handle Recurring Payments, in % of B2B and B2C Payment Decision-Makers, September 2020
  • Percentage of Customers with Failed Payments that Turned into Churn, by B2C and B2B, and B2B Only Companies, in %, September 2020
  • Implications for B2B & B2C Businesses from Recurring Payments Fails, in % of Payment Decision-Makers, September 2020
  • Investment Plans Regarding Recurring Payment Service Providers, in % of B2B and B2C Payment Decision-Makers, September 2020
  • Benefits of Adopting a Recurring Payment Solution, in % of B2B & B2C Payment Decision-Makers, September 2020

3.Europe

3.1. Regional

  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
  • Subscription Market Sales, in USD million, by Category, 2020 – 2025f

3.2. United Kingdom

  • Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021
  • Share of Respondents with a Subscription, in %, August 2019 & August 2020
  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f
  • Share of Shoppers Who Signed Up to at Least One Subscription Box, in %, 2017 & 2021
  • Share of Subscription Box Shoppers Who Signed Up to More Than One Subscription Scheme, in %, 2021
  • Reasons to Sign Up to Subscription Boxes, in % of Subscription Box Shoppers, 2021
  • Top 5 Subscription Services, in % of Subscription Shoppers, 2021
  • Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021

3.3. Germany

  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f

3.4. France

  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2021 – 2025f
  • Breakdown of Subscription Categories, in %, 2021e & 2025f
  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f
  • Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021

3.5. Turkey

  • Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f

3.6. Russia

  • Subscription Market Sales Value, in RUB million, and Year-on-Year Change, in %, 2018 – 2024f
  • Subscriptions Penetration Rate, in % of Smartphone Users, 2019 & 2025f
  • Breakdown of the Number of Subscriptions, in % of Respondents, June 2021
  • Breakdown of Monthly Spend on Subscriptions, in % Subscribers, June 2021
  • Reasons to Subscribe to Services, in % of Subscribers, June 2021
  • Share of Respondents Preferring Russian Subscription Services, in %, June 2021
Read More
  • Amazon
  • AppStore
  • Disney
  • Glossybox
  • GooglePlay
  • Graze
  • Netflix
  • Nextunlimited
  • Pact Coffee
  • Spotify
Read More

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