Singapore B2C E-Commerce Market 2018 code:1367

Singapore B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Singapore
Pages: 64
Publication Date: 10/04/2018
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Questions Covered in the report:
  • What were the estimated B2C E-Commerce sales in Singapore in 2017 and what is projection through 2021?
  • How much does E-Commerce contribute to the overall sales of retail companies in Singapore?
  • Who are the leading E-Commerce merchants in Singapore?
  • What are the forecasts for Internet and online shopper penetration rates in Singapore by 2022?
  • Which market trends are important for the development of online retail in Singapore?

Key findings:

Singapore’s omnichannel shoppers drive up B2C E-Commerce sales

Singapore was Southeast Asia’s third largest B2C E-Commerce market in 2017. Although smaller in population size than its neighbors, Singapore has a higher propensity to shop online and larger online spending per consumer than any other Southeast Asian nation, according to market data cited in the yStats.com report. Through 2021, the compound annual growth rate of B2C E-Commerce sales is projected to be lower than in other countries of the region, but nevertheless in double-digits.

The rise of mobile shopping is one of the top drivers of E-Commerce growth in Singapore. With nine in ten Internet users going online via smartphones in 2017, almost three-quarters of traffic to E-Commerce websites in this country is mobile. Many online shoppers in Singapore prefer to make digital purchases via mobile phones, although desktop still dominates larger value orders. Furthermore, mobile devices create a link between online and offline retail spaces, as consumers engage in omnichannel behaviors such as researching products on their phones while in-store, according to surveys cited in the yStats.com report. Following this trend, some of Singapore’s leading online merchants seek to offer more convenient omnichannel options to their customers, such as order online and pickup from store.

The competition on the B2C E-Commerce scene is intense, featuring major regional and international players such as Alibaba’s Lazada, Qoo10 of Giosis Group and Amazon. The latter entered the local market in 2017 with the launch of Amazon Prime. A loyalty membership program called LiveUp was also launched by Lazada, while Giosis aims to increase its GMV over the next two years and conduct an IPO.

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1, Management Summary

2, Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, March 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3, Trends

  • Breakdown of Internet Traffic by Device, in %, February 2018
  • Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
  • Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research While In-Store, in %, 2016

4, Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2016 & 2020f
  • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • Share of Retail E-Commerce Sales in Total Retail Sales, in % and in USD billion, 2017e
  • B2C E-Commerce Share of Total Retail Sales, in %, January 2018

5, Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 – 2016
  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
  • Annual Online Spending per Online Shopper, in USD, 2017 & 2022f
  • Online Shopper Penetration, in % of Consumers, August 2017
  • Breakdown of Online Shoppers by Age Group, in %, 12 Months to July 2017

6, Products

  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
  • B2C E-Commerce Share of Retail Sales of “Apparel and Footwear”, Compared to B2C E-Commerce Share of Total Retail Sales, in %, 2016

7, Payment

  • Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
  • Share of Credit Card Holders Who Used Mobile Wallets to Make Payments from Credit Card, 2016 & 2017
  • Card Payment Transactions Number, in millions, Value, in SGD million, and Average Value, in SGD, by Transaction Type, incl. Card Not Present Payment, 2015 – H1 2017
  • Most Important Factors When Shopping Online, in % of Online Shoppers, November 2016

8, Delivery

  • Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018

9, Players

  • Overview of B2C E-Commerce Players, April 2018
  • Market Shares of the Top 7 B2C E-Commerce Players, in %, 2016
  • Top 10 Local E-Commerce Websites, by Average Monthly Visits, in thousands, Q4 2017
  • Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017
Read More
  • Alibaba Group
  • Amazon.com Inc
  • EZbuy International Pty Ltd
  • Giosis Group
  • Lazada Group
  • Sea Ltd
Read More

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