Saudi Arabia B2C E-Commerce Market 2018 code:1353

Saudi Arabia B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Saudi Arabia
Pages: 55
Publication Date: 18/01/2018
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Questions Covered in the report:
  • How is B2C E-Commerce evolving in Saudi Arabia?
  • How large are online retail sales in Saudi Arabia predicted to be by 2020?
  • Which important market trends are present in B2C E-Commerce in Saudi Arabia?
  • What are the preferences of online shoppers in Saudi Arabia with regard to product categories and payment methods?
  • Who are the top market players in Saudi Arabian online retail?

Key Findings:

Saudi Arabia to become leading B2C E-Commerce market in GCC

B2C E-Commerce in Saudi Arabia is nascent, accounting for only a small one-digit share of total retail sales. However, the country’s young population, high connectivity rates and advanced infrastructure are projected to propel the growth of E-Commerce sales over the next several years. By 2020, Saudi Arabia is expected to outpace the UAE as the largest online retail market in the Gulf Cooperation Council (GCC), according to a forecast cited in yStats.com’s report.

In 2017, more than three-quarters of the population had Internet access, and around nine in ten adults owned a smartphone. Internet-enabled mobile phones play an important role in the development of B2C E-Commerce in Saudi Arabia. With the majority of individuals using a smartphone to go online, nearly all of online shoppers made a purchase using this device, as yStats.com’s report reveals. Furthermore, smartphones are used by Saudi consumers to check prices and product reviews, while shipping companies rely on geolocation coordinates sent via mobile messaging services rather than on postal codes to deliver E-Commerce orders to customers.

Two other important trends affecting the growth of online retail in Saudi Arabia are social commerce and cross-border shopping. Consumers in Saudi Arabia are active social media users, with Facebook, Twitter and Instagram ranking among the ten most visited websites in the country. Consequently, major online and offline retailers, as well as independent sellers use these platforms to market their offerings. Between one-third and one-half of online shoppers in Saudi Arabia made purchases from social media sites, according to a survey from early 2017 cited by yStats.com.

Regarding cross-border purchases, nearly two-thirds of online shoppers in Saudi Arabia buy on websites from other GCC countries, while nearly 50% shop on overseas websites. As a result, Amazon.com, eBay.com and Aliexpress.com are among the E-Commerce sites most visited by Internet users in the country. Nevertheless, regional player Souq.com, acquired by Amazon in 2017, continues to hold the highest market share in Saudi Arabian B2C E-Commerce.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • Retail E-Commerce Sales in Saudi Arabia Compared to the UAE and Other GCC Countries, in USD billion, 2015 – 2020f
  • Internet Penetration in Saudi Arabia, in % of Individuals, Compared to Selected Countries in MENA, 2016
  • Smartphone Penetration in Saudi Arabia, in % of Adults, Compared to Egypt, Jordan, Lebanon, Qatar, Tunisia and UAE, March 2017

3. Trends

  • Devices Used to Connect to the Internet, in % of Adults, March 2017
  • Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
  • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • Breakdown of Preference for Browsers and Applications When Shopping via Mobile, in % of Mobile Shoppers, May 2017
  • Actions Performed via Smartphone In-Store, in % of Smartphone Users, November 2016
  • Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
  • Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
  • E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in % 2017e

5. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
  • Online Shopper Penetration, in % of Respondents, May 2017
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2016
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
  • Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017
  • Reasons to Buy From a Physical Store or Mall Rather Than Online, in % of Smartphone Users, November 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
  • Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017

7. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
  • Perception of Increase in Credit Card Payments in Online Shops Over the Previous Year According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
  • Reasons for Not Offering Credit Card Payments in Online Shops, in % of Surveyed E-Commerce Merchants Who Do Not Accept Credit Card Payments in Their Shops, June 2017

8. Delivery

  • Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
  • Delivery Problems Encountered by E-Commerce Merchants, in % of E-Commerce Merchants  Who Face Problems With Delivery, June 2017
  • Most Common Customer Complaints According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
  • Share of Online Shoppers Who Believe Click & Collect Is Important, in %, Compared to the Regional Average, 2016

9. Players

  • B2C E-Commerce Players Overview, January 2018
  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
  • Market Share of The Leading B2C E-Commerce Market Player, in %, 2015 & 2016
Read More
  • Amazon.com Inc
  • Jarir Bookstore
  • Noon E Commerce
  • Souq.com FZ-LLC
  • Wadi.com
  • eBay Inc
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