Saudi Arabia B2C E-Commerce Market 2016 code:1263

Saudi Arabia B2C E-Commerce Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Saudi Arabia
Pages: 52
Publication Date: 25/04/2016
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Questions Covered in the report:
  • What is the size of the B2C E-Commerce market in Saudi Arabia and how high is its growth potential?
  • What are the main drivers and challenges for online retail development in this country?
  • Which important B2C E-Commerce trends are evolving in Saudi Arabia?
  • What do online shoppers in Saudi Arabia buy on E-Commerce websites and which methods do they use to pay?
  • Who is the online retailing market leader in this country?

Key Findings

Saudi Arabia’s B2C E-Commerce market to nearly double by 2020

Saudi Arabia is the second largest B2C E-Commerce market in the Middle East after the UAE, as revealed in this new yStats.com report. While the UAE outperforms Saudi Arabia in terms of online retail sales and Internet penetration, Saudi Arabia ranks the highest in the Middle East for the E-Commerce market attractiveness. Online retail growth is supported by high Internet and mobile connectivity in the country, as well as the increasing population and dynamic retail market, supported by the government’s effort to expand non-oil sectors of the economy.

Around one quarter of Internet users in Saudi Arabia made purchases online in 2015, with male online shoppers outnumbering female online shoppers, according to yStats.com’s findings. The most popular product categories include electronics and fashion, boosting website visits to retailers such as Jarir.com that sells books and electronics and Namshi.com that offers fashion products. The market’s leading company, however, remains UAE-based Souq.com, accounting for a large share of B2C E-Commerce product sales in the country.

Among the major challenges to online retail development in Saudi Arabia is the dominance of cash on delivery, the payment method used by more than 50% of online shoppers in the country in 2015. Nevertheless, yStats.com’s research indicates that online payment methods are projected to take off as bank card ownership in Saudi Arabia is high and continues to grow and several banks started to offer special products for customers shopping online. Overall, given the market’s high potential, online commerce transactions in Saudi Arabia are predicted by various sources to nearly double in value during five years to 2020.

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1. Management Summary

2. Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2016
  • Selected Socio-Economic Characteristics of Saudi Arabia, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Tunisia, UAE, 2014
  • E-Commerce Sales in Saudi Arabia, Compared to Egypt, Jordan, Kuwait, Lebanon, UAE, in USD billion, 2014 & 2020f
  • Internet Penetration in Saudi Arabia, Compared to Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
  • Internet Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 – 2019f
  • Mobile Phone Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
  • Devices Used to Access the Internet in Saudi Arabia, Compared to Egypt, Lebanon, Qatar, Tunisia, UAE, in % of Internet Users, March 2015
  • Breakdown of Frequency of Cross-Border Online Shopping in Saudi Arabia, Compared to Israel, Kenya, Nigeria, South Africa, UAE, in % of Online Shoppers, April 2015
  • Breakdown of Payment Methods Used in Online Shopping in Saudi Arabia, Compared to Egypt, Jordan, Kuwait, Lebanon, UAE, in % of Online Shoppers, 2015e

3. Trends

  • Overview of B2C E-Commerce Trends, April 2016
  • Breakdown of Internet Traffic, by Device, in %, 2015
  • Number of Mobile Broadband Subscriptions, by Standard Mobile Subscriptions and Dedicated Mobile Data Subscriptions, in millions, 2010 – 2015
  • Activities Carried Out Online on Smartphones at Least Weekly, in % of Smartphone Users, April 2015
  • Product Categories Most Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
  • Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015
  • Digital Channels Used for Ordering Food, in % of Internet Users, January 2016
  • Breakdown of Payment Methods Preferred When Ordering Food Online, in % of Internet Users Who Order Food Online, January 2016

4. Sales & Shares

  • E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 – 2020f
  • Breakdown of Online Spending, by Products, Services and Bill Payments, in % and in USD billion, 2014
  • B2C E-Commerce Share of Retail Sales, in %, 2014

5. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 – 2015
  • Number of Internet Users, in millions, and Penetration, in % of the Population, 2013 – 2019f
  • Online Shopper Penetration, in millions and in % of Internet Users, June 2015
  • Breakdown of Online Shoppers, by Gender, in %, May 2015
  • Breakdown of Online Shoppers by Age Group, in %, 2015 & 2020f

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, May 2015
  • Online Travel Sales, in SAR billion, 2015e & 2019f

7. Payment

  • Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e

8. Delivery

  • Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015

9. Players

  • B2C E-Commerce Players Overview, April 2016
  • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s Share of Website Visits, in %, April 2016
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  • Alibaba Group
  • Amazon.com
  • Karir Marketing Company
  • Namshi.com
  • Panda
  • PayPal
  • Rocket Internet
  • Souq.com
  • eBay.com
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