Russia B2C E-Commerce Market 2018 code:1386

Russia B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Russia
Pages: 67
Publication Date: 07/08/2018
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Questions Covered in the report:
  • What were the B2C E-Commerce sales dynamics in Russia in 2017 and what is the forecast for 2018?
  • What are the newest regulatory trends affecting the development of E-Commerce in Russia in 2018?
  • How many Russian consumers are involved in mobile and cross-border online shopping?
  • Which payment methods are preferred by Russia’s online shoppers?
  • What are the top 20 online shops in Russia by 2017 sales?

Key Findings:

Online grocery to drive the growth of B2C E-Commerce in Russia through 2022

Retail E-Commerce sales in Russia have been rising at a compound annual growth rate of above 20% for the past seven years, the yStats.com report shows. Although this growth rate is expected to decline by several percentage points in the period from 2018 to 2022, it is nevertheless projected to be in the double-digits. The room for further expansion remains as only a small percentage of Russia’s retail sales are online as of 2018, compared to more than 10% worldwide.

The largest product category of Russian E-Commerce sales is electronics and appliances, followed by clothing and footwear, according to the online retail statistics cited in the yStats.com report. However, over the forecast period through 2022, retail E-Commerce sales of food and groceries are projected to outpace the rest of the market. The competition in this market segment is already intensifying, as the leading food retailers launch online supermarkets and the top online pure plays venture into the grocery segment.

Cross-border E-Commerce is the top trend in Russia’s online retail market. The share of retail E-Commerce sales contributed by online imports more than doubled from 2011, reaching above one-third in 2017, according to E-Commerce market data contained in the yStats.com report. The vast majority of international online orders are placed on Chinese websites, with Alibaba’s AliExpress.ru generating four times more website traffic than Russia’s largest domestic online retailer Wildberries.ru. The price-sensitive online shoppers in Russia chose digital stores which offer lower prices compared to others, and make more than 50% of their online purchases with product discounts and special offers.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, July 2018
  • Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2017
  • Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2017

3. Trends

  • B2C E-Commerce Regulatory Trends, July 2018
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 – 2017
  • Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2018f
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017
  • Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016 & 2017
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 – 2017
  • Product Categories Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of Online Shoppers, 2016 & 2017
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017
  • Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, H1 2017
  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017
  • Mobile Shopper Penetration, in % of Online Shoppers, 2017
  • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
  • B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 – 2018f
  • B2C E-Commerce Sales CAGR, in %, 2010 – 2017 & 2018 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
  • Breakdown of B2C E-Commerce Sales by Regions, in %, H1 2017

5. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2017
  • Online Shopper Penetration, in % of Population, 2014 – 2017
  • Online Shopper Penetration, in % of Internet Users, April 2018
  • Breakdown of Online Shoppers by Age Group, in %, 2017
  • Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective Group, 2016 & 2017
  • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2017
  • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016 & 2017
  • Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016 & 2017

6. Products

  • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • B2C E-Commerce Sales of Household Appliances and Electronics, in RUB billion, and Penetration, in % of Total Retail Sales of Household Appliances and Electronics, 2013-2018f
  • Breakdown of B2C E-Commerce Sales of “Household Appliances and Electronics” by Sub-Categories, in %, 2017
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2018f
  • Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
  • Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2016 & 2017

8. Delivery

  • Breakdown of E-Commerce and Direct Selling Orders, by Shipping Methods, in %, 2017
  • Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 – 2017
  • Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2017

9. Players

  • B2C E-Commerce Player Overview, July 2018
  • Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
  • Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017

 

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  • Alibaba Group Holding Ltd
  • CITILINK.ru
  • DNS NN Plyus OOO
  • Kupishoes LLC
  • M Video Trade OOO
  • Otto GmbH & Co KG
  • Ozon Holdings Ltd
  • Ulmart ZAO
  • Wildberries OOO
  • X5 Retail Group
  • Yandex.Market B.V.
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