Russia B2C E-Commerce Market 2017 code:1330

Russia B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Russia
Pages: 73
Publication Date: 11/07/2017
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Questions Covered in the report:
  • What was the B2C E-Commerce sales growth in Russia in 2016 and what are the projections for 2017?
  • Which important recent regulatory changes could influence the development of Russia’s E-Commerce in 2017?
  • How are the mobile and cross-border online shopping trends evolving?
  • What product categories, payment and delivery methods are preferred by Russia’s online shoppers?
  • What were the top 20 online shops in Russia by 2016 sales?

Key Findings:

Russia among the fastest growing B2C E-Commerce markets in Europe

Russia ranks both among the largest and the fastest growing B2C E-Commerce markets in Europe by 2016 results. According to market data cited in this report by yStats.com, online retail sales in Russia resumed a strong double-digit growth rate last year, recovering from weaker sales development in 2015. Among the factors that led to this growth were the improved Internet and online shopper penetration rates, a higher frequency of online buying, but also increased prices both in online and offline retail. The outlook for 2017 remains positive: the key trends of mobile and cross-border purchases, the openness especially of younger consumers to buying from online stores, along with the emergence of new online buyers in non-central regions and rural areas, are projected to drive further market growth.

The largest proportion of Russia’s online shoppers are young, with under 35 year-olds accounting for more than one-half of digital buyers in 2016, according to statistics included in yStats.com’s report. Furthermore, online shopper penetration is the highest in top cities, such as Moscow and St. Petersburg and the related areas, while remote regions and rural population lag behind. Overall, less than one-quarter of the country’s population made purchases online in 2016 and only a small one-digit share of retail sales stemmed from E-Commerce. These figures indicate that there is still much room for growth in Russia’s online retail.

Among the strongest market trends are the rise of mobile and cross-border online shopping. More than 50% of Russia’s Internet users went online via mobile phones in 2016, and a many of them used their devices to research and also purchase products, with clothes, shoes, and goods for children as the leading category. As for cross-border, an increasingly important role is played by Chinese E-Commerce platforms, such as AliExpress, which Russian online shoppers turn to for a wide product range and low prices. Despite this strong competition, some domestic E-Commerce leaders such as online clothing retailers Wildberries and Lamoda, and electronics sellers Eldorado and Mvideo achieved an online sales growth rate above the market’s average.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, July 2017
  • B2C E-Commerce Sales in Russia, Compared to Selected Countries in Europe, in EUR billion, 2016
  • Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Breakdown of Online Shoppers in Russia, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, Compared to Selected Countries in Europe, October 2016
  • Mobile Shopper Penetration in Russia, in % of Online Shoppers, Compared to Selected Countries in Europe, February 2017

3. Trends

  • B2C E-Commerce Regulatory Trends, July 2017
  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
  • Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2016
  • Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 – 2016
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
  • Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 – 2016
  • Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English Language Online Stores, in % of Online Shoppers in Russia, September 2016
  • Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
  • Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services Online to Other Countries, in %, September 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion, 2017f, 2020f & 2021f
  • Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e

5. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2016
  • Breakdown of Online Shoppers by Age Group, in %, 2016
  • Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective Group, 2016
  • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2016
  • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016
  • Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016
  • Socio-Demographic Groups with the Highest and Lowest Online Shopper Penetration Rates, in % of Adult Population and in % of Adult Internet Users, September 2016
  • Breakdown of Experience with Online Shopping, in % of Adult Population, September 2016
  • Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for the Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2016

6. Products

  • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016
  • Breakdown of Online Travel Sales by Segments, in %, 2016
  • Breakdown of Intention to Purchase Groceries Online, in % of Online Shoppers, August 2016

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 – 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2016
  • Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments for Digital Solutions, April 2016
  • Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016

8. Delivery

  • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 – 2016
  • Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 – 2016
  • Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2016
  • Overview of Selected Delivery Companies, incl. Coverage and Number of Service Points, 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
  • Top 30 Online Shops by Number of Unique Visitors, in thousands, January 2017
  • Top 10 Online Shops Selling Electronics, in % of Online Shoppers Who Purchased Electronics Online, November 2016
Read More
  • Alibaba Group
  • Ozon Holdings Ltd
  • Sberbank Rossii PAO
  • Ulmart ZAO
  • Utkonos.ru
  • Wildberries OOO
  • X5 Retail Group
Read More

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