Poland B2C E-Commerce Market 2018 code:1388

Poland B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Poland
Pages: 53
Publication Date: 21/08/2018
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Questions Covered in the report:
  • How does Poland’s Internet and online shopper penetration rank compared to other countries in Europe?
  • What is the projected size of Poland’s B2C E-Commerce market in 2018?
  • What are the main trends influencing the development of online retail in this country?
  • Which are the preferred product categories and payment methods of Poland’s online shoppers?
  • Who were the leading E-Commerce market players in Poland in 2017?

Key Findings:

Poland’s online retail sales take off

Online retail sales in Poland have enjoyed a strong double-digit growth over the past few years, and are projected to stay on the growth path in 2018. While more than three-quarters of Poland’s population is online, less than one in two consumers makes purchases over the Internet, ranking the country below the EU average on both accounts. At the same time, this indicates the potential for further growth, driven by the adoption of mobile commerce among other factors, revealed in the yStats.com report.

More than 50% of Poland’s online shoppers use smartphones to make purchases on the Internet, and a double-digit percentage of them plan to increase their mobile spending in the future. At the same time, E-Commerce websites lacking in mobile optimization and the inconvenience of filling out multiple forms during the purchasing process on mobile are the two main barriers to further M-Commerce growth, according to a recent survey cited by yStats.com.

The leading product categories purchased online in Poland are clothes and accessories, while the most preferred payment method is via fast transfer services such as PayU and Prezelewy24. Mobile payment services such as BLIK and Google Pay are also gaining popularity among digital consumers. The top online shopping destinations in 2018 are online marketplace Allegro and online classifieds website OLX. In the electronics segment, RTV Euro AGD and Media Markt are among the leaders, while in the clothing segment Allegro competes with Germany-based Zalando.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2018
  • Internet Penetration in Poland, Compared to Selected Countries in the EU and the EU Average, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration in Poland, Compared to Selected Countries in the EU and the EU Average, in % of Individuals, 2011 – 2017
  • B2C E-Commerce Share of Total Retail Sales in Poland, Compared to Selected Countries Worldwide, in %, 2017
  • Average Annual Online Spending per Online Shopper in Poland, Compared to Selected Countries in Europe, in EUR, 2017
  • Mobile Shopper Penetration in Poland, Compared to Selected Countries in Europe, in % of Online Shoppers, 2017e

3. Trends

  • Devices Used for Pre-Purchasing, Purchasing and Post-Purchasing Activities During the Last Purchase, in % Internet Users, April 2018
  • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
  • Devices Used for Online Shopping, in % of Online Shoppers, by Age Group and Gender, April 2018
  • Breakdown of Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of Online Shoppers, April 2018
  • Problems Encountered When Shopping via Mobile, in % of Mobile Shoppers, April 2018
  • Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, April 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 – 2017
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and From Non-EU Countries, in % of Online Shoppers, 2012 – 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in PLN billion, 2013 – 2017e
  • B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2017
  • Online Shopper Penetration, in % of Individuals, 2012 – 2017
  • Frequency of Online Shopping in the Previous 3 Months, in % of Individuals, by Gender and Total, 2017
  • Online Shopper Penetration, in % of Individuals, by Gender and Age Group, 2012 – 2017

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased Online, in % of Online Shoppers, April 2018

7. Payment

  • Payment Methods Used in E-Commerce, in % of Individuals, 2015 – 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2017

8. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2018
  • Courier Services Used For Delivery in E-Commerce, in % of Online Shoppers, April 2017 & April 2018
  • Breakdown of Maximum Acceptable Delivery Time, in % of Online Shoppers, 2017e

9. Players

  • B2C E-Commerce Player Overview, August 2018
  • Top 12 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2017 & April 2018
  • Top 5 E-Commerce Websites Most Associated with Online Shopping, by Category, in % of Internet Users, April 2018
  • Top 5 Foreign Online Merchants Purchased From, in % of Cross-Border Online Shoppers in Poland, April 2017 & April 2018
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, Poland’s Share of Total Visits, in %, and Estimated Number of Website Visits from Poland, in millions, June 2018

 

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  • Alibaba Group Holding Ltd
  • Allegro Group Sp. z oo
  • Amazon.com Inc
  • BLIK
  • Ceneo S.A.
  • DHL International GmbH
  • DPD Ltd
  • Empik Sp. z o.o.
  • Media Markt Polska Sp. Z oo
  • Morele.net Sp. z o.o.
  • Naspers Ltd.
  • OLX Inc.
  • PayPal Holdings Inc
  • PayU Group
  • Zalando SE
  • eBay Inc
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