Poland B2C E-Commerce Market 2017 code:1331

Poland B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Poland
Pages: 53
Publication Date: 14/07/2017
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Questions Covered in the report:
  • How large is the Polish online retail market in terms of sales?
  • What are the projections for B2C E-Commerce sales in Poland in 2020?
  • Which important market trends are influencing the development of online retail in this country?
  • Which payment and delivery methods do Poland’s online shoppers prefer?
  • Who is the largest E-Commerce market player in Poland in terms of 2016 market share?

Key Findings:

Poland among the fastest growing E-Commerce markets in Europe

The sixth largest country in the EU in terms of population, Poland is showing sturdy growth rates in B2C E-Commerce sales. Although the country lags behind the more advanced European economies in terms of Internet and online shopper penetration rates, its online retail sales growth rate in 2016 was significantly higher than the regions’ average, according to market data cited in yStats.com’s report. Much of this growth is attributed to consumers in the age group 25-34, of whom more than two-thirds make purchases online, more than 25 percentage points above the average for the whole population.

The rise of mobile commerce is another growth driver for Poland’s B2C E-Commerce. The share of Internet users with multiple devices who use smartphones for shopping-related activities nearly doubled between 2015 and 2016. Cross-border online shopping is a less pronounced, but also an important trend. A small double-digit share of online shoppers in Poland made purchases from foreign online sellers, such as eBay, AliExpress, and Amazon.

Allegro Group is the largest player on the Polish B2C E-Commerce market. The data cited in yStats.com’s report reveals that Allegro ranked first both in market share and in website visits. More than two-thirds of Internet users in Poland associated Allegro with online shopping. South Africa-based Naspers sold its stake in Allegro in early 2017 for more than double the price it paid for the acquisition in 2008, as the result of the company’s robust growth in the past years.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, July 2017
  • Internet Penetration in Poland, Compared to Selected Countries in the EU, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration in Poland, Compared to Selected Countries in the EU, in % of Internet Users, 2011 – 2016
  • Mobile Shopper Penetration in Poland, Compared to Selected Countries in Europe, in % of Mobile Device Owners, April 2016
  • Average Annual Online Spending per Online Shopper in Poland, Compared to Selected Countries in Europe, in EUR, June 2016

3. Trends

  • Mobile Devices Used to Access the Internet, in % of Individuals, by Gender, Age Group and Total, 2016
  • Devices Used for Shopping-Related Activities, in % of Multi-Device Internet Users, October 2016
  • Devices Used on Various Stages of Purchase, by Decision, Purchase and Payment, in % of Multi-Device Internet Users, October 2016
  • Share of Mobile Internet Users Who Purchased via Mobile, in %, Among All Mobile Internet Users, Mobile Internet Users Who Make Purchase Decision via Smartphone and via Tablet, October 2016
  • Breakdown of Future Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of Online Shoppers, April 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 – 2016
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and From Non-EU Countries, in % of Online Shoppers, 2012 – 2016
  • Product Categories Purchased From Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland, April 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in PLN billion, 2016e & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
  • B2C E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2015 – 2017f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2016
  • Online Shopper Penetration, in % of Individuals, 2012 – 2016
  • Online Shopper Penetration by Gender and Age Group, in % of Individuals, 2012 – 2016
  • Frequency of Online Shopping in the Previous 3 Months, in % of Individuals, by Gender and Total, 2016
  • Breakdown of Online Shoppers by Age Group, in % of Online Shoppers, April 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Product Categories Purchased Online, in % of Online Shoppers, April 2016

7. Payment

  • Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016

8. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2016
  • Courier Services Used For Delivery in E-Commerce, in % of Online Shoppers, April 2016
  • Breakdown of Maximum Acceptable Delivery Time, in % of Online Shoppers, June 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 15 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016
  • Top 5 E-Commerce Websites Most Associated with Online Shopping, by Category, in % of Internet Users, April 2016
  • Top 3 Foreign E-Commerce Websites Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2016
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, Poland’s Share of Total Visits, in %, and Estimated Number of Website Visits from Poland, in millions, May 2017
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  • Alibaba Group
  • Allegro Group CZ S.R.O
  • Amazon.com Inc
  • Naspers Ltd.
  • OLX Inc.
  • eBay Inc
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