Philippines B2C E-Commerce Market 2019 code:1448

Philippines B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Philippines
Pages: 52
Publication Date: 21/08/2019
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Questions Covered in the report:
  • How does the B2C E-Commerce market in the Philippines rank compared to other countries in Southeast Asia?
  • What are the growth rate projections for online retail sales in the Philippines through 2025?
  • How fast are M-Commerce sales expected to grow in the Philippines by 2021?
  • How many consumers in the Philippines, by age group and gender, made purchases online and how much did they spend in 2018?
  • Which E-Commerce platforms are leading in the Philippines in terms of website traffic?

Key findings:

B2C E-Commerce sales in the Philippines to take off by 2025

Filipino B2C E-Commerce sales to outrank Malaysia and Singapore by 2025

B2C E-Commerce in the Philippines is still in its early stages of development, with the country ranking behind other top Southeast Asian markets in terms of online retail sales. Despite having the second largest population size in the region, the Philippines E-Commerce accounted for just mid one-digit value of the total online retail sales of the region’s top six markets in 2018. However, strong economic growth, a rising middle class and young population, paired with a growing number of Internet and smartphone users as well as government’s initiatives, are driving E-Commerce in the country. B2C E-Commerce sales in the Philippines are expected to show annual double-digit growth and outrank some of the currently more developed markets in the region, such as Malaysia and Singapore, by 2025.

Growing Internet and M-Commerce penetration rates drive Filipino B2C E-Commerce

The Philippine Internet audience is one of the fastest growing in the world. In 2018, Internet penetration was projected at almost 7 out of 10 individuals, according to yStats. Also, M-Commerce is on the rise with four out of seven Filipino Internet users opting for online shopping via a mobile device in 2018, according to a survey referenced in the yStats.com report. Furthermore, social commerce is an emerging trend in the Philippines. According to sources cited in the yStats report, Facebook was ranked the most popular social media site in the Philippines in 2018 and the third most popular shopping platform for purchasing certain categories of products online.

The Filipino E-Commerce landscape is led by the most popular Southeast Asia shopping platforms

The principal online shopping destination for Filipino online shoppers as of Q1 2019 was Lazada, a Southeast Asian online retailer and marketplace, majority stake-owned by the Alibaba Group. Second-ranked Singapore–based Shopee Philippines also lists second by mobile app visits, after Lazada app. The remaining players of the top five on the Filipino online retail scene include Zalora Philippines, Argomall and eBay. The two market leaders, Lazada and Shopee, are predicted to experience further growth and distance themselves even further from the other market players. Both Lazada and Zalora are focusing on overcoming the challenges of the poor logistics infrastructure in the Philippines by establishing new fulfillment centers.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • Retail M-Commerce Sales Penetration, by Brazil, India, Indonesia, Mexico, Philippines, Russia and Vietnam, in % of Total Retail E-Commerce Sales, 2019e
  • B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
  • Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2017 – 2021f
  • Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
  • Top 5 Drivers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top 5 Payment Methods in Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Spending, in PHP billion, 2017 & 2018e
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2018e
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
  • Breakdown of Spending per Online Purchase, by Gender, in % of Online Shoppers, 2018e

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

7. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
  • Top 6 E-Payment Providers, by Awareness, in % of Adults, February 2018

8. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top 5 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % Cross-Border Online Shoppers in the Philippines, May 2018

9. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 3 E-Commerce Platforms by Category, incl. FMCG, Beauty Products, Shoes, Apparel, Bags, Jewelry and Accessories, in % of Online Shoppers, July 2018

 

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  • Argomall Inc.
  • Facebook Inc
  • Lazada Group S.A.
  • Shopee
  • Zalora.com.ph
  • eBay Inc
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