Philippines B2C E-Commerce Market 2018 code:1370

Philippines B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Philippines
Pages: 58
Publication Date: 24/04/2018
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Questions Covered in the report:
  • How does the B2C E-Commerce market in the Philippines rank compared to other countries in Southeast Asia?
  • What are the growth rate projections for online retail sales in the Philippines through 2021?
  • How fast are M-Commerce sales expected to grow in the Philippines until 2021?
  • How many Internet users in the Philippines shopped online in 2017 and what is the prediction for 2022?
  • Which E-Commerce platforms are leading in the Philippines in terms of website traffic?

Key findings:

B2C E-Commerce sales in the Philippines to take off

Despite having the second largest population in the region, Philippine B2C E-Commerce sales were the lowest among Southeast Asia’s six major economies in 2017. Only around 1% of the country’s total retail sales are online, according to estimates cited in the yStats.com report. The main barriers to a wider adoption of online shopping include underdeveloped infrastructure, a low credit card penetration rate and lack of consumer trust in E-Commerce. As these challenges are gradually overcome, B2C E-Commerce sales in the Philippines are projected to take off, rising at double-digit rates through 2021.

Increasing Internet penetration is a major driver, as a higher share of the country’s growing population gains access to E-Commerce sites and mobile applications. The government also encourages the development of the digital sector through various initiatives, while in the private sector, the country’s major store-based retail groups and online marketplaces invest in boosting their E-Commerce capacities. M-Commerce is projected to see the fastest growth. Already in 2017, mobile devices accounted for around three-quarters of overall traffic to E-Commerce websites in the Philippines. Some of the top product categories purchased via mobile devices include fashion and accessories, electronics and travel, according to sources cited by yStats.com.

The leading online shopping destination in the Philippines as of early 2018 is Lazada, a Southeast Asian online retailer and marketplace, majority stake-owned by Alibaba Group. Another popular E-Commerce website is Shopee Philippines, operated by Sea Ltd., headquartered in Singapore. Among locally based players, some of the major company conglomerates including JG Summit Holdings and Ayala Group also tap into E-Commerce growth with their investments into online pure-play firms.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • M-Commerce Sales, in USD million, 2016 & 2021f
  • Share of Online Shoppers Practicing “Showrooming” Before Making an Online Purchase, in %, Compared to the Global Average, December 2017
  • Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
  • Share of Social Media Buyers and Consumers Influenced by Social Media When Purchasing, in % of Internet Users, 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in USD million, 2016 & 2021f
  • E-Commerce Retail Share of Total Retail Sales, in %, 2016

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2016
  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
  • Share of Online Shoppers Who Made Purchases Online at Least Once a Month, in % of Online Shoppers Owning a Payment Card, 2015 & 2016

6. Products

  • Top 5 Categories of Products and Services Paid for Online, by Rank, by Shopping via Desktop and Mobile, 2016
  • B2C E-Commerce Sales of Food and Drinks, in USD million, 2016 & 2021f
  • Share of Internet Users Who Made Online Purchase After Searching for Product Information on the Internet, in %, by Selected Product Categories, March 2017

7. Payment

  • Breakdown of E-Commerce Orders, by Payment Method, in %, March 2017
  • Major Reasons for Shopping Online, incl. Payment-Related, in % of Online Shoppers With a Payment Card, 2016

8. Delivery

  • Delivery Options Offered by the Top 2 B2C E-Commerce Market Players, April 2018

9. Players

  • Overview of E-Commerce Players, April 2018
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, March 2018
  • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, March 2018
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  • Alibaba Group Holdings Ltd.
  • Ayala Group
  • BF Jade E-Service Philippines Inc
  • Globe Telecom Inc
  • Honestbee
  • JG Summit Holdings
  • Lazada Group SA
  • Sea Ltd
  • Taste Central Curators Inc.
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