Philippines B2C E-Commerce Market 2017 code:1320

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Philippines
Pages: 61
Publication Date: 10/05/2017
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Questions Covered in the report:
  • What was the B2C E-Commerce market size in the Philippines in 2016?
  • How fast is online retail in the Philippines projected to grow through 2025?
  • What are the main trends influencing the B2C E-Commerce development in this country?
  • Which product categories are purchased online in the Philippines the most?
  • Who are the B2C E-Commerce market leaders in the Philippines?

Key Findings:

Philippine online retail forecasted to experience immense growth through 2025

B2C E-Commerce in the Philippines is nascent, with less than 1% of total retail sales generated online. Rising Internet and smartphone penetration rates, however, are stimulating the market’s growth, predicted to be the second highest among the top six economies in Southeast Asia. Currently ranking last by B2C E-Commerce market size, the Philippines is projected to overtake Singapore, Vietnam and Malaysia, coming in third in the region by 2025, according to the sources cited in yStats.com’s publication.

With Internet penetration rising, there are still major challenges preventing E-Commerce in the Philippines from reaching its full potential. These include a poor logistics infrastructure coupled with the multi-island nation’s complex geography, as well as lack of consumers’ trust in online credit card payments which results in a high share of cash on delivery. According to a recent survey referenced in this report by yStats.com, close to three-quarters of online shoppers in the Philippines paid in cash upon the receipt of goods.

The Philippine E-Commerce competition landscape is dominated by Lazada, a Southeast Asian E-Commerce champion controlled by the Alibaba Group. Third-party sources estimated Lazada’s share of the country’s fast growing online retail market at nearly one-fifth in 2016, as revealed in yStats.com’s report. Another major competitor is online fashion retailer Zalora Philippines, a 49% stake in which was recently acquired by Ayala Corporation. Furthermore, while having no local E-Commerce presence, US-based Amazon is nevertheless a major market influencer, with more than 50% of online shoppers starting their online product search on Amazon.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of E-Commerce Market and International Comparisons, April 2017
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Philippines, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Philippines, 2016e
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Philippines, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Philippines, in %, 2015 & 2025f
  • Online Hotel and Airline Sales in Southeast Asia, by Country, incl. Philippines, in USD billion and in % of Total Hotel and Airline Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Ride Sales in Southeast Asia, by Country, incl. Philippines, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet User Penetration, by Country, incl. Philippines, in % of Individuals, 2015
  • Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Philippines, in MB per Second, Q2 2016
  • Internet Users Growth in Southeast Asia, by Country, incl. Philippines, in %, January 2017 Compared to January 2016
  • Internet Users in Southeast Asia, by Country, incl. Philippines, in millions, 2015 & 2020f
  • Number of Internet Users Who Researched Products or Services Online, by Country, incl. Philippines, in millions, 2015
  • Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Philippines, in %, November 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Philippines, 2015

3. Trends

  • Overview of B2C E-Commerce Trends, April 2017
  • Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 – 2020f
  • Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
  • Mobile Shopper Penetration, in % of Individuals, Q4 2015 & Q4 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2015

4. Sales & Shares

  • B2C E-Commerce Sales, in PHP billion, and Share of Total Retail Sales, in %, 2011 – 2016
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2015
  • Fixed Broadband Subscriptions, in millions, 2011 – 2015
  • Internet Users, in millions, 2014, 2015 & 2020f
  • Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
  • Breakdown of Top Reasons for Online Shopping, in % of Online Shoppers Owning a Payment Card, July 2015

6. Products

  • B2C E-Commerce Sales by Product Category, in PHP million, 2016
  • Online Travel Sales, by Segments, in PHP billion, and Share of Total Sales in Each Category, 2015
  • Online Travel Sales, in USD billion, 2015 & 2025f
  • Products and Services Paid for Online, in % of Online Shoppers Owning a Payment Card, July 2015

7. Payment

  • Share of Online Shoppers Paying with Cash on Delivery, in %, Q4 2015
  • Share of Internet Users Who Do Not Trust Providing Credit Card Details Online, in %, Compared to the Global Average, Q4 2015

8. Delivery

  • Overview of B2C E-Commerce Delivery, April 2017

9. Players

  • Overview of E-Commerce Players, April 2017
  • Breakdown of Online Spending by E-Commerce Websites, in %, May 2015
  • Top 8 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Philippines’ Share of Website Visits, in %, and Estimated Number of Visits from Philippines, in millions, February 2017
  • Top 10 E-Commerce Apps, by Rank, by B2C/B2CB2C and C2C, by Platform, March 2017
  • Share of Online Shoppers Who Start Product Searches at Amazon, in %, February 2017
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Ayala Corporation
  • Lazada Group SA
  • OLX Inc.
  • Zalora Group
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