Pakistan B2C E-Commerce Market 2019 code:1411

Pakistan B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Pakistan
Pages: 51
Publication Date: 23/01/2019
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Questions Covered in the report:
  • How large was Pakistan’s B2C E-Commerce market in 2018?
  • Who are the leading E-Commerce merchants in Pakistan?
  • What are the top drivers and barriers of online shopping in Pakistan?
  • Which key market trends influence the development of online retail in Pakistan?

Key Findings:

B2C E-Commerce Market Growing Fast in Pakistan

Over 2018, the Pakistani B2C E-Commerce market has grown two-fold by sales values. Increased Internet penetration and mobile device usage is propping up the market, with an estimated increase of over three-quarters the current size by 2020, in regards to figures mentioned in the yStats.com report. Considering this growth, the B2C E-Commerce market currently makes up a small share of overall retail sales.

Internet penetration has almost doubled in Pakistan between 2010 and 2017. Although the share of people using the Internet is still below the average of other Asian countries, the large population of the country compensates. Internet education remains a problem in the country, as many non-internet users have said they do not access the Internet because they do not know what it is. Nevertheless, according to a statistic cited in the yStats.com report, over a quarter of Internet users are already shopping online.

Notwithstanding desktop holding as the main mode of accessing the Internet, mobile user penetration is on the rise. A number quoted in the yStats.com report shows that half the population of Pakistan is expected to have mobile devices by 2025, driving the potential for the rise of mobile shopping.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview, January 2019
  • Retail Sales CAGR, in %, by Selected Fast-Growing Markets Worldwide, incl. Pakistan, 2016-2021f
  • Internet Users, in Selected Countries in Asia, incl. Pakistan, in millions, 2017
  • Share of Internet Users Who Do Not Trust Online Shopping, in % of Internet Users Who Have Never Shopped Online, by Selected Markets Worldwide, incl. Pakistan, March 2018
  • Mobile Phone Ownership, in % of Individuals, by Selected Markets Worldwide, incl. Pakistan, December 2017
  • Share of Internet Users Likely to Use Mobile Payment in the Next Year, in %, by Selected Markets Worldwide, incl. Pakistan, March 2018

3. Trends

  • Breakdown of Internet Traffic by Device, in %, December 2018
  • Mobile User Penetration, in % of Individuals, 2017 & 2025f
  • Online Activities Performed at Least Weekly, by Smartphone and Desktop/ Laptop, in % of Internet Users, April 2017
  • Types of Apps Used, in % of Feature Phone or Smartphone Owners, December 2017
  • Top 5 Industries on Facebook, by Number of Followers, in thousands, 2018e

4. Sales & Shares

  • Value of B2C E-Commerce Transactions, in PKR billion, and Number of B2C E-Commerce Transactions, in millions, FY 2017-2018
  • B2C E-Commerce Sales, in USD million, 2015, 2016 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, March 2018

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2017
  • Number of Broadband Subscribers, by Technology and Total, in thousands, FY 2013/2014 – 2017/2018
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2018
  • Reasons for Not Using the Internet, in % of Non-Internet Users, December 2017
  • Reasons to Shop Online, in % of Online Shoppers, March 2018
  • Barriers For Online Shopping, in % of Internet Users Who Have Never Shopped Online, March 2018

6. Products

  • Awareness of Platforms for Buying and Selling, in % of Internet Users and Usage of the Platforms for Buying and Selling, in % of Internet Users Aware of these Platforms, December 2017
  • Major Product Categories Purchased in B2C E-Commerce, December 2017

7. Payment

  • Number of Local E-Commerce Merchants Accepting Digital Payments, in Units, FY 2017, Q1-Q4 FY 2018
  • Value of E-Commerce Transactions With Domestically Issued Cards, in PKR billion, and Number of Transactions, in millions, by Credit Cards, Debit Cards and Pre-Paid Cards, FY 2017-2018
  • Share of Cash-on-Delivery (COD) Transactions in B2C E-Commerce, in %, March 2018
  • Breakdown E-Commerce Orders by Cash on Delivery and Prepayment, by Order Value, in %, 2017

8. Delivery

  • Breakdown of Primary Reasons for Not Shopping Online, incl. Delivery-Related, in % of Internet Users, December 2017

9. Players

  • Most Used E-Commerce Platforms’ Location, in % of Online Shoppers, March 2018
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Pakistan, Pakistan’s Share of Website Visits on Desktop, in %, November 2018
  • Top 10 Online Shopping Websites, 2018e
  • Profile of Daraz.pk, January 2019
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  • Alibaba Group Holding Limited
  • Amazon.inc
  • Daraz.pk
  • Facebook Inc
  • Homeshopping.pk
  • OLX Inc.
  • Shopdaily.pk
  • Shopping.com
  • Yayvo.com
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