Online Retail in Emerging Markets 2018 code:1385

Online Retail in Emerging Markets 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Brazil, China, Egypt, India, Indonesia, Israel, Mexico, Russia, Saudi Arabia, South Africa, Thailand, Turkey, UAE
Pages: 274
Publication Date: 02/08/2018
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Questions Covered in the report:
  • What are the top emerging B2C E-Commerce markets worldwide?
  • How fast are online retail sales growing in the emerging economies?
  • What is the projection for B2c E-Commerce market size in BRICs by 2025?
  • How do the preferences of online shoppers vary across the emerging markets?
  • Which factors need to be taken into account when expanding to the fast growing E-Commerce markets such as in Southeast Asia?

Key Findings:

Emerging markets drive the growth of online retail sales worldwide

Global online retail sales are rising at double-digit rates, with the emerging markets across Asia, Eastern Europe, Latin America, the Middle East and Africa growing even faster. According to one forecast cited in the yStats.com report, the global regions dominated by emerging economies see significantly higher growth rates in B2C E-Commerce revenues than the established online markets in North America and Western Europe.

The four leading emerging markets by online retail growth potential are China, India, Russia and Brazil, together projected to generate more than USD 2 trillion of E-Commerce sales by 2025. Other growth champions covered in the yStats.com report include the countries of Southeast Asia, Mexico, Turkey, Egypt and others. In many of these and other emerging economies the online retail market is in early stages of development, accounting for only a small single-digit percentage of overall retail sales, signaling room for further growth. China is the one exception with already a double-digit share of retail transacted online.

The world’s largest E-Commerce companies, Amazon and Alibaba, intensify their efforts to tap into the fast-growing online retail market in emerging economies. Amazon acquired the Middle East’s leading E-Commerce platform Souq.com in 2017, while Alibaba directed its investments into Southeast Asia. Multiple local players also benefit from the E-Commerce boom in emerging markets, such as Flipkart in India, Wildberries in Russia, and MercadoLibre in Latin America.

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1. Management Summar

2. Global Developments

  • Global Retail E-Commerce (incl. B2C and C2C) Sales, in USD billion, and Share of Total Retail Sales, in %, 2016 – 2021f
  • Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f
  • Retail E-Commerce Sales Forecast in Selected Emerging Markets, incl. Brazil, China, India, Indonesia, Mexico, Russia and Turkey, in USD billion, 2025f
  • Breakdown of Global B2C E-Commerce Sales by Regions, in %, 2017e
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
  • Number of Internet Users, in millions, and Penetration, in % of Population, by Region and Worldwide, 2012-2017e
  • Number of Online Shoppers Worldwide, in billions, and Penetration, in % of Internet Users, 2016 – 2021f
  • Online Shopper Penetration, in % of Internet Users, by Region, 2017e
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. Countries in Asia, Q2 2017
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Global Retail M-Commerce Sales, in USD billion and Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Top 10 Countries by Omnichannel Retail Development Index, on the Scale 1-100, 2017
  • Cross-Border Share of Global Retail E-Commerce Sales, in %, 2016 & 2022f
  • Share of Global Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
  • Payment Methods Preferred in E-Commerce, in % of Global Online Shoppers, Q1 2017
  • Delivery Options Preferred by Online Shoppers When Offered at No Extra Cost, in % Global Online Shoppers, 2017
  • Online Media Sources Used Regularly to Find Inspiration for Purchases, in % of Global Online Shoppers, 2018e
  • Reasons For Not Shopping Online, incl. Payment-Related, in % of Global Internet Users Who Do Not Shop Online, Q1 2017
  • Ways Used by Online Shoppers to Decrease Online Security Risks, in % of Global Online Shoppers, 2017 & 2018e
  • Top 10 Online Retailers by Market Share, in % Global B2C E-Commerce Sales, 2016
  • Share of Online Shoppers Buying From Amazon, by Region and Worldwide, in % Online Shoppers, 2018e
  • Top 10 E-Commerce Sites, by Total Website Visits, in millions, incl. Top 5 Countries by Share of Visits, in %, April 2018

3. Asia-Pacific

3.1. China

3.1.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, May 2018

3.1.2. Trends

  • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017

3.1.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f
  • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 – 2020f
  • E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 – 2021f

3.1.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2017

3.1.5. Products

  • Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
  • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 – Q2 2017

3.1.6. Payment

  • Top Payment Methods Used Online, in % of Online Banking Users, 2017

3.1.7. Delivery

  • Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
  • Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017

3.1.8. Players

  • Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018

3.2. India

3.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, May 2018

3.2.2. Trends

  • Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
  • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
  • Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017

3.2.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
  • E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f

3.2.4. Users & Shoppers

  • Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
  • Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 – 2022f & 2026f

3.2.5. Products

  • Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 – 2017e
  • Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016

3.2.6. Payment

  • Share of Urban Online Shoppers Who Switched from Cash on Delivery to Online Payment Methods Following Demonetization, in % of Online Shoppers, 2017
  • Breakdown Payment Methods Preferred in E-Commerce, in % of Urban Online Shoppers, 2017

3.2.7. Delivery

  • E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f

3.2.8. Players

  • Overview of B2C E-Commerce Players, June 2018
  • B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017

3.3. Indonesia

3.3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2018

3.3.2. Trends

  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017

3.3.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
  • Retail E-Commerce Sales, in USD billion, 2018f & 2021f
  • E-Commerce Share of Retail Sales, in %, 2016

3.3.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Online Shopper Penetration, in % of Internet Users, 2017

3.3.5. Products

  • Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016

3.3.6. Payment

  • Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016

3.3.7. Delivery

  • Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017

3.3.8. Players

  • Overview of E-Commerce Players, March 2018
  • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017

3.4. Thailand

3.4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, April 2018

3.4.2. Trends

  • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
  • Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers, February 2017

3.4.3. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
  • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

3.4.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017e
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017

3.4.5. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017

3.4.6. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017

3.4.7. Delivery

  • Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017

3.4.8. Players

  • Overview of E-Commerce Players, March 2018
  • Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017

4. Europe

4.1. Russia

4.1.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, July 2017

4.1.2. Trends

  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 – 2017

4.1.3. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion, 2018f & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f

4.1.4. Users & Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2017

4.1.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2017

4.1.6. Payment

  • Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017

4.1.7. Delivery

  • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 – 2016

4.1.8. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 15 Online Shops by Number of Unique Visitors, in thousands, January 2017

4.2. Poland

4.2.1. Overview

  • B2C E-Commerce Overview and International Comparisons, July 2017

4.2.2. Trends

  • Devices Used for Online Shopping, in % of Online Shoppers, April 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 – 2017

4.2.3. Sales & Shares

  • B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f

4.2.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2017
  • Online Shopper Penetration, in % of Individuals, 2012 – 2017

4.2.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

4.2.6. Payment

  • Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017

4.2.7. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2017

4.2.8. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 12 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016 & April 2017

4.3. Turkey

4.3.1. Overview

  • B2C E-Commerce Overview and International Comparisons, July 2017

4.3.2. Trends

  • Devices Used in Online Shopping, in % of Online Shoppers, January 2017
  • M-Commerce Share of Retail E-Commerce Sales, in %, 2012, 2016 & 2021f
  • Breakdown of Online Shopping Preference, by Domestic and Foreign Online Stores, in % of Online Shoppers, February 2017

4.3.3. Sales & Shares

  • E-Commerce Sales by Segment, in TRY billion, 2015 – 2017
  • E-Commerce Share of Total Retail Sales, in %, 2012 & 2016

4.3.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2016 & 2017

4.3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

4.3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017

4.3.7. Delivery

  • Problems Encountered When Shopping Online, in % of Online Shoppers, by Gender and Total, 12 Months to March 2016

4.3.8. Players

  • B2C E-Commerce Player Overview, July 2017
  • E-Commerce Websites Purchased from, in % of Online Shoppers, January 2017

5. Latin America

5.1. Regional

  • Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2016e
  • M-Commerce and E-Commerce Sales CAGR in Selected Countries in Latin America, in %, 2015-2019f

5.2. Brazil

5.2.1. Overview

  • B2C E-Commerce Market Overview, September 2017

5.2.2. Trends

  • M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017
  • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
  • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 – 2016

5.2.3. Sales & Shares

  • B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 – 2017f
  • B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 – 2021f
  • E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f

5.2.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 – 2016

5.2.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, June 2017

5.2.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

5.2.7. Delivery

  • Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017

5.2.8. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
  • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016

5.3. Mexico

5.3.1. Overview

  • B2C E-Commerce Market Overview, September 2017

5.3.2. Trends

  • Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
  • Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
  • Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016

5.3.3. Sales & Shares

  • B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015
  • B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5.3.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016

5.3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2015 & 2016

5.3.6. Payment

  • Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016

5.3.7. Delivery

  • Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017

5.3.8. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
  • Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016

5.4. Argentina

5.4.1. Overview

  • B2C E-Commerce Overview and International Comparisons, September 2017

5.4.2. Trends

  • M-Commerce Share of E-Commerce Companies’ Revenues, in %, 2015 & 2016
  • Breakdown of Online Shoppers by Domestic Only, Domestic & Cross-Border and Cross-Border Only, in %, October 2016

5.4.3. Sales & Shares

  • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 – 2016
  • Retail E-Commerce Sales, in USD billion, 2015, 2016 & 2020f
  • E-Commerce Share of Total Retail Sales, in %, 2016 & 2017f

5.4.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Adult Internet Users, by Purchased at Least Once in the Past and Purchased in the Previous 6 Months, December 2016

5.4.5. Products

  • B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 – 2016

5.4.6. Payment

  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2016

5.4.7. Delivery

  • Preferred Delivery Methods, in % of Online Shoppers, December 2016

5.4.8. Players

  • Top 25 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
  • Top 4 E-Commerce Websites, incl. Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, and Estimated Number of Website Visits from Argentina, in millions, August 2017

6. Middle East

6.1. Regional

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, by Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
  • Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f

6.2. UAE

6.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

6.2.2. Trends

Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016

Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

6.2.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

6.2.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016

6.2.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

6.2.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

6.2.7. Delivery

  • Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017

6.2.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016

6.3. Saudi Arabia

6.3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

6.3.2. Trends

  • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

6.3.3. Sales & Shares

  • B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in % 2017e

6.3.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
  • Online Shopper Penetration, in % of Respondents, May 2017

6.3.5. Products

  • Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017

6.3.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

6.3.7. Delivery

  • Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

6.3.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

6.4. Israel

6.4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

6.4.2. Trends

  • Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

6.4.3. Sales & Shares

  • B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

6.4.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2016

6.4.5. Products

  • Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016

6.4.6. Players

  • Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

7. Africa

7.1. Regional

  • Breakdown of Frequency of Shopping Online, in % of Internet Users, by Egypt, Kenya, Nigeria, Tunisia, South Africa, Compared to Global, Q1 2017
  • Share of Internet Users Who Do Not Buy Online Due to Lack of Trust, in % of Internet Users Who Do Not Shop Online, by Egypt, Kenya, Nigeria, Tunisia, South Africa, Compared to Global, Q1 2017

7.2. South Africa

7.2.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2018

7.2.2. Trends

  • Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

7.2.3. Sales & Shares

  • B2C E-Commerce Sales, in ZAR billion, 2015 – 2016 & 2021f
  • B2C E-Commerce Share of Retail Sales, in %, by Non-Grocery Retail Sales and Total Retail Sales, in %, 2016

7.2.4. Users & Shoppers

  • Number of Internet Users, in millions, 2016 & 2017e
  • Online Shopper Penetration, in % of Internet Users, Compared to the Global Average, Q2 2017
  • Share of Internet Users Shopping Online, in %, and Breakdown of Intention to Shop Online Among Non-Online Shoppers, in %, August 2017

7.2.5. Products

  • Breakdown of Latest Online Purchase by Product Categories, in % of Online Shoppers, August 2017

7.2.6. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, August 2017

7.2.7. Delivery

  • Breakdown of Delivery Speed and Delivery Cost in Latest Online Purchase, in % of Online Shoppers, August 2017

7.2.8. Players

  • Overview of B2C E-Commerce Market Players, March 2018
  • Top Online Shops by Market Share, in % of B2C E-Commerce Sales, 2016

7.3. Egypt

7.3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2018

7.3.2. Trends

  • Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

7.3.3. Sales & Shares

  • E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020

7.3.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2016
  • Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016

7.3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

7.3.6. Payment

  • Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016

7.3.7. Players

  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

7.4. Nigeria

7.4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2018

7.4.2. Trends

  • Share of Online Shoppers Preferring to Shop Online via Mobile Phone, in %, 2016
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

7.4.3. Sales & Shares

  • E-Commerce Sales, in USD billion, 2016 & 2020f

7.4.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Share of Internet Users Shopping Online At Least Weekly, in % of Internet Users, by Computer and Smartphone, 2017

7.4.5. Products

  • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, August 2016

7.4.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016

7.4.7. Delivery

Breakdown of Preferred Delivery Features, in % of Online Shoppers, August 2016

7.4.8. Players

Overview of B2C E-Commerce Market Players, March 2018

Breakdown of Preferred Local Websites Preferred for Online Shopping, in % of Online Shoppers, August 2016

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  • ASOS PLC
  • Adidas AG
  • Alibaba Group Holding Ltd
  • Allegro Group CZ S.R.O
  • Amazon Seller Services Pvt. Ltd.
  • Americanas.Com SA
  • Auchan Holding SA
  • Banco Falabella S.A.
  • Bidorbuy.com Inc
  • Booking.com BV
  • CNova Comércio Eletrônico S.A.
  • Carrefour SA
  • Cdiscount SA
  • Central Group
  • CompuMe LLC
  • D-MARKET Elektronik Hizmetler Tic. A.Ş
  • Dafiti Latam GmbH & Co Beteiligungs KG
  • DealDey Ltd.
  • Debenhams Retail PLC
  • EZbuy International Pty Ltd
  • El Corte Ingles SA
  • El Puerto de Liverpool
  • FNAC SA
  • Facebook Inc
  • Flipkart Online Services Pvt. Ltd.
  • Giosis Group
  • Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.Ş.
  • Groupe Diwan S.A.
  • Hicart SA
  • Interpark Holdings Corp.
  • JD.com Inc
  • Jarir Marketing Co
  • Konga Online Shopping Ltd
  • La Redoute SA
  • Lazada Group SA
  • Linio Argentina SRL
  • MENA 360 DWC LLC
  • Magazine Luiza S.A.
  • MasterCard International Inc
  • Mercadolibre Inc.
  • Myntra Jabong Pvt. Ltd
  • Naspers Ltd.
  • Naver Corporation
  • OLX Inc.
  • Otto Group GmbH
  • Ozon Holdings Ltd
  • PT Bhinneka Mentaridimensi
  • PT Bukalapak
  • PT Tokopedia
  • PT XL Planet Digital Tbk
  • PayPal Holdings Inc
  • Paytm Mobile Solutions Pvt. Ltd.
  • Pick n Pay Stores Ltd
  • Rakuten Inc
  • SK Telecom
  • Sberbank Rossii PAO
  • Shufersal Ltd.
  • Souq.com FZ-LLC
  • Takealot Online (Pty) Ltd.
  • Taobao China Software Co Ltd
  • Tesco Plc
  • Ulmart ZAO
  • Utkonos Plyus OOO
  • Via Varejo S.A.
  • Vipshop Holdings Ltd.
  • Visa Inc.
  • Wadi International General Trading LLC
  • Walmart Brasil Ltda
  • Walmart Inc.
  • Wemakeprice Inc.
  • Wildberries LLC
  • Woolworths Group Ltd
  • Woolworths Pty Ltd
  • Yahoo Japan Corp.
  • Yudala Ltd
  • boohoo group plc
Read More

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Publication Date: 30/07/2018

Regions Covered: Asia-Pacific - Europe - Africa - North America - Latin America - MENA

Countries Covered: Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UAE, UK, USA

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Global Online Payment Methods: Full Year 2017

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Publication Date: 03/07/2018

Regions Covered: Asia-Pacific - Europe - Africa - North America - Latin America - Middle East

Countries Covered: Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hungary, India, Indonesia, Iran, Israel, Italy, Japan, Kenya, Kuwait, Lebanon, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Philippines, Poland, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Vietnam

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China B2C E-Commerce Market 2018

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Publication Date: 22/05/2018

Regions Covered: Asia-Pacific - China

Countries Covered: China

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Southeast Asia B2C E-Commerce Market 2018

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Publication Date: 02/05/2018

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Africa B2C E-Commerce Market 2018

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Publication Date: 21/03/2018

Regions Covered: Africa

Countries Covered: Egypt, Kenya, Morocco, Nigeria, South Africa

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Middle East B2C E-Commerce Market 2018

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Publication Date: 24/01/2018

Regions Covered: Middle East

Countries Covered: Bahrain, Iran, Israel, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE

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Latin America B2C E-Commerce Market 2017

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Publication Date: 12/10/2017

Regions Covered: Latin America

Countries Covered: Argentina, Brazil, Colombia, Mexico

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