North America B2C E-Commerce Market 2018 code:1402

North America B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Canada, USA
Pages: 69
Publication Date: 14/11/2018
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Questions Covered in the report:
  • What is the size and the growth projections for B2C E-Commerce in North America?
  • Which important E-Commerce trends affect the development of online retail in the USA and Canada?
  • What are the preferred product categories by U.S. and Canadian online shoppers?
  • What are the most used payment and delivery options of North American online shoppers?
  • Who are leading market players in North American B2C E-Commerce?

Key findings:

Adoption of new technologies spurs development of B2C E-Commerce in North America

B2C E-Commerce is expected to show positive dynamics in both economies of North America.

Online retail sales in North America are projected to maintain a compound annual growth rate in the double-digits between 2019 and 2021, according to market forecasts cited in this report by yStats.com. The USA is the largest market in the region and the second largest worldwide. B2C E-Commerce sale in the USA exceed by far the sales volume of Canada, however, by 2021 the online share of total retail sales in Canada is projected to catch up to the comparable figure in the USA. The key driver of E-Commerce development in both countries is the increasing adoption of E-Commerce trends such as mobile commerce, omnichannel shopping, and purchasing via voice-enabled virtual assistants.

Omnichannel shopping is one of the major trends in North America.

The rise of omnichannel commerce is one of the most significant trends in North America, as the yStats.com report reveals. More consumers in the USA and Canada engage in webrooming, researching the product online but purchasing in an offline store, than showrooming, researching in a real store but making a final purchase from a website. The principal reason for this preference is that consumers value the ability to see, touch or try a product before purchase and harbor concerns regarding unsatisfactory delivery conditions or high shipping costs. On the other hand, thanks to advanced smartphone and Internet penetration, consumers have an opportunity to compare prices and to search for deals elsewhere while shopping in a real store.

Voice commerce is a rapidly growing emerging technology in the USA.

Another emerging trend highlighted in the yStats.com report is the growing popularity of voice commerce. Voice enabled sales in the USA are projected to increase rapidly, with a twenty-fold increase between 2017 and 2022. US Smart Speaker owners already use the device for many shopping activities, like product research, creating a shopping list, comparing prices or checking for deals and promotions. Nearly a quarter of Smart Speaker users have placed orders for delivery via this device. The projected double-digit growth rate of voice shoppers over the next few years indicates an opportunity for merchants to adapt this emerging technology to their business, allowing the growing number of Smart Speaker users to conveniently access goods and services.

Cross-border shopping widely practiced in Canada.

The major trend of the Canadian online retail market is cross-border E-Commerce. According to research cited in the new yStats.com report, cross-border shopper penetration in Canada almost two times higher than in the USA. Furthermore, over a quarter of online retail sales in Canada are generated via foreign E-Commerce, especially US platforms, such as Amazon, eBay, and Best Buy. Amazon also remains the unchallenged leader of the E-Commerce industry in the USA, followed by eBay in a distant second place.

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1. Management Summary

2. Regional

  • Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f
  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. North America, in %, 2017
  • Online Shopper Penetration, in % of Internet Users, by Region, incl. North America, 2017e
  • Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f
  • Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and the USA, 2016 – 2021f
  • Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018
  • Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year Change, in %, by the USA and Canada, 2016 & 2017e
  • Breakdown of Current and Planned Mobile Payment Solutions Acceptance, in % of Retailers, February 2017

3. USA

3.1. Overview

  • B2C E-Commerce Market Overview, November 2018

3.2. Trends

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f – 2022f
  • Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018
  • Breakdown of Search and Purchase Channels Used, in % of Consumers, January 2018
  • Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017
  • Voice Commerce Sales, in USD billion, 2017 & 2022f
  • Shopping Activities Performed via Smart Speaker, in % of Smart Speaker Owners, 2018f
  • Number of Smart Speaker Voice Shoppers, in millions, and Penetration, in % of Smart Speaker Users, 2017 – 2020f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017
  • Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the USA, 2016 & 2017
  • Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, May 2018

3.3. Sales & Shares

  • Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2015 – Q2 2018
  • B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2022f & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2022f & 2030f

3.4. Users & Shoppers

  • Number of Internet Users, in million, and Penetration, in % of Individuals, 2016 – 2022f
  • Number of Online Shoppers, in million, and Penetration, in % of Internet Users, 2016 – 2021f

3.5. Products

  • Breakdown of Retail E-Commerce Sales by Product Category, in %, 2018f
  • Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, 2018f
  • B2C E-Commerce’s Share of the Selected Product Categories, in %, 2017 & 2022f

3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Respondents, by Age Group and Total, July 2018
  • Top 3 Payment Methods Preferred in E-Commerce, by Online Shopping Sites and Online Travel Sites, in % of Respondents, October 2017
  • Mobile Wallets Used, in % of Internet Users, July 2017

3.7. Delivery

  • Delivery Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, February 2018
  • Breakdown of Minimum Order Value Expectations to Receive Free Shipping, in % of Online Shoppers, December 2017

3.8. Players

  • Top 10 E-Commerce Websites by Retail E-Commerce Market Share, in %, 2018f

4. Canada

4.1. Overview

  • B2C E-Commerce Market Overview, November 2018

4.2. Trends

  • Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e
  • Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018e
  • Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2018
  • Cross-Border Share of B2C E-Commerce Sales, in %, 2016 & 2017e
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017

4.3. Sales & Shares

  • Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD million, Jan – Dec 2017 & Jan – Aug 2018
  • B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan – Dec 2017 & Jan – Aug 2018
  • Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018f – 2022f

4.4. Users & Shoppers

  • Internet User Penetration, in % of Individuals, 2018f
  • Online Shopper Penetration, in % of Internet Users, March 2018

4.5. Products

  • Most Common Product Categories Purchased Online, in % of Online Shoppers, March 2018
  • Online Travel Sales, in CAD billion, and Year-on-Year Change, in %, 2016 & 2017e

4.6. Payment

  • Mobile/ Digital Wallet Payment User Penetration, in % of Online Shoppers, 2017 & 2018e
  • Breakdown of E-Commerce Sales by Payment Systems, in %, 2015 & 2016

4.7. Delivery

  • Top Reasons for Abandoned Shopping Carts, in % of Online Shoppers who Abandoned Their Shopping Carts, January 2018

4.8. Players

  • Top Websites Used by Online Shoppers, in %, January 2018
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Android Inc.
  • Apple Inc
  • Best Buy Co Inc.
  • Canadian Tire Corporation Ltd
  • Chapters Online Inc.
  • Costco Wholesale Corp.
  • Discover Inc.
  • Google LLC
  • Home Depot Inc.
  • Indigo LLC.
  • Macy’s Inc
  • MasterCard International Inc
  • Paypal Inc
  • Samsung Electronics Co Ltd
  • Venmo LLC
  • Visa Inc.
  • Walmart Inc.
  • eBay Inc
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