North America B2C E-Commerce 2017 code:1351

North America B2C E-Commerce 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Canada, USA
Pages: 88
Publication Date: 13/12/2017
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Questions Covered in the report:
  • What is the size and the growth projections for B2C E-Commerce sales in the USA and Canada?
  • Which important market trends affect the development of online retail in North America?
  • Who are leading market players in North American B2C E-Commerce?
  • Which product categories are purchased by U.S. and Canadian online shoppers the most?
  • What are the preferred payment and delivery options of North American online shoppers?

Key Findings:

As North American B2C E-Commerce continues to advance, retailers turn to innovation for generating future growth

B2C E-Commerce sales in North America are projected to maintain a compound annual growth rate in the double-digits through 2021, according to market forecasts cited in this report by yStats.com. Compared to other global regions, North America is projected to remain second both in online retail market size and in E-Commerce’s share of total retail sales. The evolving consumer behavior and new market trends, such as mobile commerce, web- and showrooming, shopping via voice-enabled virtual assistants and chatbots, are expected to stimulate further growth of B2C E-Commerce sales.

The USA accounts for the majority of North America’s online retail sales, being around 15 times larger than Canada in terms of B2C E-Commerce market size in 2017. Despite the advancing maturity, E-Commerce revenues still outpace overall retail sales in the USA in year-on-year growth rate, incentivizing traditional brick-and-mortar retailers to turn to digital channels for sales expansion. Among them, Walmart targets a high double-digit increase in E-Commerce sales for the next year following investments in marketplace and delivery offerings. With competition increasing, established online market leaders also have to find new ways to attract digital shoppers. For example, eBay launched a new search option where users can upload pictures directly from their phone and search for similar items on the marketplace, while Amazon, the leading competitor with a market share of around one-third, offers its Prime members the ability to re-order items using voice command with virtual assistant Alexa. This service could help Amazon’s market share grow still further, given that around one in two consumers who already use voice-enabled assistance devices for shopping report fewer in-store purchases as a result, according to a 2017 survey cited in yStats.com’s report.

Amazon is also leading the Canadian online retail market, which is less advanced compared to the U.S. but is also growing at double-digit rates. Around one in two consumers in Canada visit Amazon’s site at least on a monthly basis, and the conversion rate is significantly higher than for Canadian retailers, according to survey results cited by yStats.com. Overall, Canada’s B2C E-Commerce market is under the influence of imports from the USA, with more than half of online shoppers making purchases cross-border. Nevertheless, E-Commerce sales of Canadian retail incumbents are also rising, driven by increased investments into digital channels. The shopping behavior of consumers in Canada also points to potential cross-channel synergies. For example, around one-third of online shoppers frequently do their product research online before making a purchase in-store, while a double-digit share at least occasionally browses products in-store prior to buying them over the Internet.

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1. Management Summary

2. Regional Overview

  • Breakdown of Global B2C E-Commerce Sales by Region, in %, incl. North America, 2016 & 2021f
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, incl. North America, 2011, 2016 & 2021f
  • Online Travel Sales in North America, in USD billion, and Year-on-Year Change, in %, 2016-2021f
  • Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and the USA, 2016 – 2020f
  • Share of Consumers Shopping Online At Least Monthly, in % of Consumers, by Canada and the USA, 2016
  • Average Annual Online Spending per Shopper, in CAD, by Canada and USA, 2016
  • Overview of Aggregate Website Draw and Sales Conversion Rates for Leading Canadian Retail Websites and Leading U.S. Retail Websites, by Selected Product Categories, 2016
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Canada and the USA, October 2016

3. USA

3.1. Overview

  • B2C E-Commerce Market Overview, November 2017

3.2. Trends

  • Smartphone Penetration, in % of Adults, by Age Group and Total, November 2016
  • Mobile Shopper Penetration, in % of Online Shoppers Who Use Smartphone, Q1 2016 & Q1 2017
  • M-Commerce Sales, in USD billion, and Share of Total Retail E-Commerce Sales, in %, 2017f & 2021f
  • Product Categories Purchased via Smartphone, in % of Mobile Shoppers, October 2016
  • Preference for Apps and Mobile Websites When Performing Shopping-Related Activities via Smartphone, in % of Mobile Shoppers, October 2016
  • Breakdown of Channels Preferred for Doing Most of Shopping for Non-Grocery Items, by Mobile, Online and In-Store, in % of Consumers, by Age Group, March 2017
  • Breakdown of Search and Purchase Channels Used, in % of Online Shoppers, Q1 2017
  • Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, July 2017
  • Top Uses of Voice-Activated Virtual Assistance Devices, in % of Users, by Gender, April 2017
  • Perceived Influence of Voice-Activated Virtual Assistance Devices on Shopping Behavior, in % of Users, by Gender, April 2017
  • Breakdown of Likelihood of Purchasing Products/Services from Brands Using a Chatbot, in % of Millennial Internet Users, December 2016
  • Breakdown of Attitude to Cross-Border Online Shopping, in % of Online Shoppers in the USA, and Breakdown of Time of the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers, 2016
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, October 2016
  • Breakdown of the Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in the USA, October 2016

3.3. Sales & Shares

  • Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2014 – Q2 2017
  • B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 – 2021f & 2027f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 – 2022f & 2027f

3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2016
  • Online and Mobile Shopper Penetration, in % of Internet Users, by Age Group, by Online and Mobile, October 2016

3.5. Product

  • Breakdown of Retail E-Commerce Sales by Product Category, in %, 2017f
  • Retail E-Commerce Sales Growth Rate by Product Category, in %, 2016 – 2021f
  • Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, March 2017
  • B2C E-Commerce’s Share of Total Retail Sales by Selected Product Categories, in %, 2011, 2016 & 2021f
  • Breakdown of Channels Used to Purchase Selected Product Categories, in % of Consumers, July 2017

3.6. Payment

  • Payment Methods Perceived as Safest for In-Store and Online Purchases, in % of Consumers, 2016
  • Digital and Mobile Payment Methods Used, in % of Online Shoppers, by Generation Y and Generation Z, March 2017

3.7. Delivery

  • Breakdown of E-Commerce Parcel Delivery Market by Players, in % and in USD billion, 2016e
  • Top Reasons for Shopping Cart Abandonment, in % of Online Shoppers, Q4 2016
  • Top Reasons To Buy From Marketplaces Instead of a Retailer, incl. Shipping, in % of Online Shoppers, Q1 2017

3.8. Players

  • B2C E-Commerce Players Overview, November 2017
  • Amazon’s Market Share, in % of B2C E-Commerce Sales and Total Retail Sales, 2016
  • Top 10 Publicly Traded Companies by Retail E-Commerce Market Share*, in %, 2016 & 2017f
  • Number of Unique Monthly Visitors of Retail Sites of Amazon, Kroger, Target and Walmart, in millions, and Intersection of Visitors, in %, October 2017
  • Breakdown of Frequency of Shopping on Amazon, in %, and Share of Primary Household Shoppers Who Are Amazon Prime Members by Age Group, in %, March 2017
  • Breakdown of the Likelihood of Trying Amazon Go, in % of Consumers, by Gender, Age Group and Total, December 2016
  • Top 10 Online Retailers Ranked by Global E-Commerce Sales, in USD billion, 2016

4. Canada

4.1. Overview

  • B2C E-Commerce Market Overview, November 2017

4.2. Trends

  • Devices Used to Access the Internet, in % of Internet users, 2016  & 2017
  • Devices Used to Make Purchases Online, in % of Online Shoppers, 2016  & 2017
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, October 2016
  • Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016
  • Top 3 Regions/Countries Purchased From, in % of Cross-Border Online Shoppers in Canada, March 2016

4.3. Sales & Shares

  • Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD million, Jan – Dec 2016 & Jan – Aug 2017
  • B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan – Dec 2016 & Jan – Aug 2017
  • Retail E-Commerce Sales, in CAD billion, and Share of Total Retail Sales, in %, 2015-2020f

4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, March 2017
  • Breakdown of the Number of Online Purchases Made per Year, in % of Online Shoppers, March 2016

4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased Online, in % of Online Shoppers, and Average Basket Spending per Category, in CAD, March 2016

4.6. Payment

  • Top 3 Payment Methods Preferred in E-Commerce, in % of Respondents, March 2017
  • Share of Internet Users Who Store Personal Credit Card Information with a Mobile App or E-Commerce Site, in %, by Age Group, April 2017

4.7. Delivery

  • Delivery Methods Used in E-Commerce, by Selected Product Categories, in % of Online Shoppers, 2016
  • Share of Online Shoppers Who Received Free Shipping on Their Last Purchase, in %, 2016

4.8. Players

  • B2C E-Commerce Players Overview, November 2017
  • Top 20 Retailers by E-Commerce Sales, in CAD million, 2016
  • Overview of Website Draw and Sales Conversion Rates for Amazon.ca and Aggregate for Canadian Incumbents, by Selected Product Categories, 2016
  • Top 10 Retail Sites by Unique Visitors, in millions, February 2017
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  • Amazon.com Inc
  • Apple Inc
  • Best Buy Co Inc.
  • Canadian Tire Corporation Ltd
  • Costco Wholesale Corp.
  • Home Depot Inc.
  • Hudson’s Bay Co
  • Wal-Mart Stores Inc.
  • eBay Inc
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