Middle East B2C E-Commerce Market 2019 code:1431

Middle East B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE
Pages: 127
Publication Date: 24/04/2019
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Questions Covered in the report:
  • How is B2C E-Commerce developing across the Middle East?
  • What are the leading B2C E-Commerce markets in this region?
  • Which key trends affect the development of online retail in the Middle East?
  • What is the size of the online retail market in the region’s major countries and what are its growth rates?
  • What are the Internet and online shopper penetration rates across the region?

Key findings:

Mobile shopping encourages the growth of B2C E-Commerce in the Middle East

B2C E-Commerce sales in the Middle East to nearly double by 2020

In 2020, B2C E-Commerce sales in the Middle East are projected to reach nearly twice the value they were in 2017. The main growth drivers include high Internet and smartphone penetration rates across the region. In selected markets including the UAE, Qatar and Bahrain, more than three-quarters of the population go online via mobile devices. As a result, mobile phone was also the preferred mode of accessing E-Commerce websites and making purchases online, according to surveys cited in the yStats.com report.

Fashion and electronics lead in regional B2C E-Commerce

Fashion items was the leading product class purchased by digital buyers in the Middle East. Electronics was another major B2C E-Commerce category. Furthermore, online groceries is a fast growing Internet retail segment in the Middle East. For example, in Saudi Arabia, the online share of total retail sales of groceries is projected to increase ten-fold by 2023 compared to 2018.

International players rival local E-Commerce companies in the Middle East

Cross-border online shopping is a popular activity among digital buyers in the Middle East. International E-Commerce platforms such as Amazon, AliExpress and eBay outrank local websites in terms of website traffic stemming from this region. In the UAE, more online shoppers bought internationally in 2018 than in 2016, and in Israel, cross-border pure-plays accounted for almost two-thirds of the market value.

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1. Management Summary

2. Regional

  • B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD billion, 2017 – 2022f
  • B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
  • B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
  • B2C E-Commerce Sales in the Middle East, by Selected Countries, in USD billion, 2017 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, by Selected Countries in the Middle East, in %, 2017
  • Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
  • Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
  • Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
  • Products Purchased Online in the Middle East, in % of Online Shoppers, February 2018
  • Breakdown of Payment Methods Used in E-Commerce in the Middle East, in % of Online Shoppers, February 2018

3. Saudi Arabia

3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2019

3.2. Trends

  • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
  • Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

3.3. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 – 2022f
  • Online Shopper Penetration, in % of Respondents, 2018e
  • Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
  • Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017

3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2018e
  • Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f

3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017

3.7. Delivery

  • Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017

3.8. Players

  • B2C E-Commerce Players Overview, March 2019
  • Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
  • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

4. UAE

4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2019

4.2. Trends

  • Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018

4.3. Sales & Shares

  • B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 – 2022f
  • Online Shopper Penetration, in % of Individuals, 2018e
  • Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017

4.5. Products

  • Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

4.6. Payment

  • Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
  • Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018

4.7. Delivery

  • Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018

4.8. Players

  • B2C E-Commerce Players Overview, March 2019
  • Market Share of B2C E-Commerce Retailers by Type, in %, 2017
  • Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019

5. Israel

5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, April 2019

5.2. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
  • Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018

5.3. Sales & Shares

  • B2C E-Commerce Spending, in ILS billion, 2017 & 2018
  • Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018

5.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2018e

5.5. Payment

  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e

5.6. Players

  • Top 5 E-Commerce Platforms by Market Share, in %, 2017

6. Iran

6.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019
  • E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018

6.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2019e & 2023f

6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017

6.4. Players

  • Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018
  • Number of Certified Online Shops, in thousands, 2013-2018e

7. Qatar

7.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019

7.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 & 2022f

7.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017

7.4. Players

  • Top 5 E-Commerce Websites, by Rank, March 2019

8. Kuwait

8.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019

8.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017

8.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Internet Users, 2017

8.4. Players

  • Top 5 E-Commerce Websites, by Rank, March 2019

9. Lebanon

9.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019

9.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017

9.3. Internet Users & Online Shoppers

  • Internet Penetration, by Age Group, in %, 2018
  • Online Shopper Penetration, in % of Internet Users, 2017

9.4. Payment

  • Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017

9.5. Players

  • List of Selected E-Commerce Companies, by Category, 2018

10. Jordan

10.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019

10.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f

10.3. Internet Users & Online Shoppers

  • Internet Penetration, by Age Group, in %, 2018
  • Online Shopper Penetration, in %, 2017e

10.4. Players

  • Top 5 E-Commerce Websites, by Rank, March 2019

11. Bahrain

11.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019

11.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017

11.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Internet Users, 2017

11.4. Products

  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017

11.5. Payment

  • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017

11.6. Players

  • Top 5 E-Commerce Websites, by Rank, March 2019

12. Oman

12.1. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2019

12.2. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f

12.3. Internet Users & Online Shoppers

  • Online Shopper Penetration, in %, 2017e

12.4. Players

  • Top 5 E-Commerce Websites, by Rank, March 2019
Read More
  • AliExpress Ltd.
  • Amazon.inc
  • Awok.com
  • Dubizzle Ltd
  • Haraj.com.sa
  • Hennes & Mauritz AB
  • Jarir Marketing Co
  • Noon AD Holdings Ltd
  • Sharaf DG LLC
  • Shufersal Ltd.
  • Souq.com FZ-LLC
  • eBay Inc
Read More

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