Middle East B2C E-Commerce Market 2018 code:1354

Middle East B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Bahrain, Iran, Israel, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE
Pages: 146
Publication Date: 24/01/2018
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Questions Covered in the report:
  • How is online retail evolving across the Middle East?
  • What are the leading B2C E-Commerce markets in the Middle East?
  • What are the projections for retail E-Commerce sales in the UAE, Saudi Arabia, Qatar, Kuwait, and other countries?
  • Which key trends affect the development of online retail in the Middle East?
  • Who are the leading E-Commerce competitors in this region?

Keys findings:

Middle East B2C E-Commerce on the growth path

The countries of the Middle East are seeing rapid growth of online retail sales, as yStats.com’s report shows. In the UAE, top market in the region, B2C E-Commerce sales doubled between 2015 and 2017, with a projection of further growth at annual rates of above +20% through 2021. The neighboring Kingdom of Saudi Arabia is expected to see even higher growth rates and overtake the UAE as the largest online retail market of the Gulf by the turn of this decade. The combined E-Commerce sales of the Gulf countries are expected to more than double between 2017 and 2020. The main growth drivers include high rates of Internet connectivity among the population, reaching above 90% in countries such as Bahrain, Qatar and the UAE. Furthermore, more than nine in ten consumers in the UAE, Qatar and Saudi Arabia owned a smartphone.

Other countries of the region also enjoy strong development in B2C E-Commerce. In Iran, less than 1% of total retail sales are currently online, but this share could triple over the next two years, as a higher share of the relatively large population gains Internet access and embraces the benefits of online shopping. In Lebanon, the online travel sector is still larger than online sales of physical goods, although apparel overtook airline tickets as the most popular online shopping category. Retail E-Commerce in Lebanon, however, has some room for growth as local online retailers rise to rival cross-border competitors such as AliExpress and Amazon. Overall, the attraction of international online marketplaces is strong across the Middle East, and is especially pronounced in Israel, where more than one-third of all B2C E-Commerce sales stem from international sites which consumers prefer due to lower prices.

A number of barriers still remain on the Middle East’s path to online retail saturation. These include the prevalence of cash on delivery over other payment methods and consumer wariness of safety of E-Commerce and online payment transactions. Furthermore, a number of countries lack a unified address system which, on the one hand, creates challenges for last-mile delivery and, on the other, forces delivery companies to innovate, such as using mobile apps to verify the customer’s exact location. Local governments also pursue various initiatives to improve logistics and payment infrastructures and support the growth of E-Commerce.

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1. Management Summary

2. Regional

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, by Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
  • Internet Penetration, in % of Individuals, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE, 2016
  • Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
  • Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
  • Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
  • Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
  • Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
  • Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
  • Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
  • Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017

3. UAE

3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

3.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016

3.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

3.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
  • Breakdown of Frequency of Shopping Online, in % of Respondents, 2016

3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Top Product Categories Purchased Online, in % of Online Shoppers, 2016

3.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

3.7. Delivery

  • Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017

3.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
  • Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits,  in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017

4. Saudi Arabia

4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

4.2. Trends

  • Devices Used to Connect to the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
  • Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

4.3. Sales & Shares

  • B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in % 2017e

4.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
  • Online Shopper Penetration, in % of Respondents, May 2017
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
  • Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017

4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
  • Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017

4.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

4.7. Delivery

  • Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

4.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

5. Israel

5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

5.2. Trends

  • Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Number of Cross-Border Online Shoppers, in millions, 2013 & 2016

5.3. Sales & Shares

  • B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2016
  • Number of Online Shoppers, in millions, 2013 & 2016
  • Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017
  • Perceived Advantages of Online Shopping, in % of Internet Users, September 2016
  • Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016
  • Average Number of Online Purchases, per Month and per Year, September 2016
  • Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016

5.5. Products

  • Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016

5.6. Players

  • Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

6. Iran

6.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

6.2. Sales & Shares

  • B2C E-Commerce Sales, in IRR billion, 2010 & 2015
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f

6.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Selected Types of Activities Carried Out Online, incl. E-Commerce,  in % of Internet Users, March 2016

6.4. Payment

  • Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active Merchant Outlets and POS Terminals, 2016
  • Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016

6.5. Players

  • Number of Certified Online Shops, in thousands, 2013-2017e
  • Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017

7. Qatar

7.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

7.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017

7.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
  • B2C E-Commerce Sales, in USD billion, 2015 – 2020f

7.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

7.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

7.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

7.7. Players

  • Top 5 E-Commerce Websites, by Rank, December 2017

8. Kuwait

8.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

8.2. Sales & Shares

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

8.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, January 2016
  • Attitudes Towards Online Shopping, in % of Respondents, January 2016

8.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

8.5. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

9. Lebanon

9.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

9.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017

9.3. Sales & Shares

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016

9.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

9.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

9.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • List of Selected Payment Providers, by Category, 2016

9.7. Players

  • List of Selected E-Commerce Companies, by Category, 2016

10. Bahrain

10.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

10.2. Trends

  • Selected Device Ownership, in % of Respondents, 2016
  • Mobile Shopper Penetration, in % of Respondents, 2016

10.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

10.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
  • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016

10.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

11. Oman

11.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

11.2. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

11.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

 

 

Read More
  • Alibaba Group
  • Amazon.com Inc
  • Awok.com
  • Delivery Hero
  • DigiKala
  • Dubizzle Middle East FZ-LLC
  • Fetchr
  • HiCart.com
  • Jarir Bookstore
  • Noon E Commerce
  • Shufersal
  • Souq.com FZ-LLC
  • Wadi.com
  • eBay Inc
Read More

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