Middle East B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact code:1494

Middle East B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE
Pages: 117
Publication Date: 04/09/2020
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Questions Covered in the report:
  • How is the COVID-19 pandemic affecting the B2C E-Commerce market in the Middle East?
  • What is the impact of the pandemic on B2C E-Commerce sales in this region?
  • What are the consumer preferences in the Middle East regarding the use of digital payment methods during the COVID-19?
  • Which product categories were most purchased online in this region amid the outbreak?
  • Which E-Commerce mobile applications were the most popular in the Middle East?

Key Findings:

The COVID-19 pandemic stimulated the Middle East’s B2C E-Commerce

E-Commerce sales escalate in the Middle East

Online retail is a developing industry in the Middle East region with the UAE, Saudi Arabia and Bahrain having the highest online share of total retail sales in the region, as of 2019. However, these countries lagged behind other mature markets around the globe such as China, the UK and the USA. The growth of E-Commerce sales has accelerated due to the COVID-19 pandemic, especially in the larger economies of the region such as Saudi Arabia and the UAE, where annual increases were in double-digit percentages, as shown on charts in the detailed new yStats.com report. The growth is further expected to advance due to the increasing share of online shoppers in the Middle East as a result of the COVID-19 confinement measures. The report further provides details on the high share of consumers shopping online during the pandemic in Israel as well as on Jordanian consumers who purchased more products online than they would have normally bought in-store.

Online retailers in the Middle East see growth in sales during the health crisis

Significant growth in online activity has been seen by online retail businesses in the Middle East during the health crisis. After the COVID-19 outbreak, Noon in the UAE collaborated with Dubai Mall to launch its virtual marketplace, allowing mall retailers to have their products fulfilled by Noon.com. Online order value doubled for grocery retailer Bin Dawood Holding, and its average sales and app installations accelerated by triple-digit growth rates. Another local grocery app, Nana Direct, received high numbers of online orders and sales. The yStats.com publication reports that Amazon, one of the top E-Commerce market players in Saudi Arabia, launched its website in the Kingdom, replacing previously acquired Souq.com amidst the pandemic. Furthermore, in the UAE, the E-Commerce sector received the highest number of permits issued to any retail business.

Increased use of digital payment methods stimulated by the COVID-19 pandemic is here to stay, even after the health crisis.

Since the outbreak of the COVID-19 virus, a higher share of shoppers has started switching to digital payment methods in the Middle East. According to studies, a double-digit percentage of consumers were using digital banking services in Israel during the COVID-19 pandemic. Additionally, Jordan saw a growth spurt in the use of e-wallets, as a striking number were registered in 2020, as well as a notable percentage increase in digital financial inclusion. Furthermore, more than half of digital payment users in the UAE preferred using contactless cards to pay in-store. Another important study cited by yStats.com mentions that a large quota of shoppers in the UAE plan to continue the use of contactless payments even after the pandemic is over.

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1. Management Summary

2. Regional

  • B2C E-Commerce Share of Total Retail Sales, in %, by Selected Countries Worldwide, 2019
  • Internet Penetration, in % of Adults, by Selected Countries in MENA, 2019
  • Breakdown of Total E-Commerce Sales by Cross-Border and Domestic, in %, 2016 & 2019
  • Cross-Border E-Commerce Imports to Saudi Arabia and the UAE, in USD billion, 2016 & 2019
  • Share of SMBs in the GCC Exporting Products, in %, and Share of SMBs Selling Online, in %, 2019
  • Online Shopper Penetration, in % of Internet Users, And Internet Users, in % of Population and in million, By Selected Countries, March-April 2020
  • Share of Online Shoppers Buying More Online Compared to Pre-COVID-19, by Selected Countries, in % , March-April 2020
  • Overview of Selected Leading FinTech Startups in the Payments Sector in MENA, incl. Company Name, Solution, Funding, Country and Year Established, September 2019
  • Overview of Selected Leading Cross-Border E-Commerce Players Used by Online Shoppers, January 2020

3. Saudi Arabia

  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • COVID-19 Impact on B2C E-Commerce, July 2020
  • Year-on-Year Increase in The Number of Orders Placed Online, in %, April 2019 & April 2020
  • Mobile Share of Internet Traffic, in %, July 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2020
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020
  • Online Shopper Penetration, in % of Internet Users, 2019
  • Share of Adults Who Started Using New Digital Shopping Methods During COVID-19, in %, June 2020
  • Product Categories Purchased Online, in % of Online Shoppers, 2019
  • Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
  • Share of Consumers Planning to Buy Selected Product Categories Online During Ramadan Post-COVID-19 Compared With Pre-COVID-19 Outbreak, in %, May 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, June 2020
  • Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, by Saudi and Non-Saudi and by Gender, 2019
  • Delivery Methods, Time and Charges Offered by the Two Selected Leading E-Commerce Websites, July 2020
  • B2C E-Commerce Players Overview, July 2020
  • Top Online Shopping Websites, incl. Total Number of Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, June 2020

4. UAE

  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • Growth in Orders Placed on International Websites in January, March & April 2020, in % of The Number of Orders in October 2020
  • Annual B2C E-Commerce Sales Estimate By Pre-Lockdown, During Lockdown and By the End of 2020, in USD billion, June 2020
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Share of Consumers Changing Their Shopping Habits During COVID-19 Outbreak, in %, April 2020
  • Share of Adults Who Started Using Digital Shopping Methods During COVID-19, in %, June 2020
  • Share of Online Shoppers Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
  • Product Categories Purchased Online During COVID-19, in % of Online Shoppers, April 2020
  • Share of Internet Users Who Have Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020
  • Share of Consumer Paying By Cash or Using Digital Payment Methods When Shopping at Stores During COVID-19 Outbreak, in %, June 2020
  • Breakdown of Consumer Using Digital Payments More Than Paying in Cash When Shopping in Store During COVID-19 Outbreak, in %, June 2020
  • Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
  • Delivery Methods, Time and Charges for the Top 2 E-Commerce Websites, July 2020
  • B2C E-Commerce Players Overview, July 2020
  • Number of Licenses Issued to Different Sectors, incl. E-Commerce, May 2020

5. Israel

  • Share of Devices Used to Complete Online Purchases, By PC/Laptop and Mobile, in % of Internet Users, December 2019
  • B2C E-Commerce Market Overview and COVID-19’s Impact, July 2020
  • Share of Consumers Who Go Online to Shop, in %, July 2020
  • Share of Consumers Who Make Payments and Shop Online Via Websites, in %, July 2020
  • Share of Consumers Using Digital Banking Services, in %, July 2020
  • Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
  • Share of Respondents Who Are Using Less Cash Since Adopting Mobile Payment Apps, in %, 2019
  • Products and Services Paid for via Mobile Apps, in % of Consumers, 2018 & 2019
  • Preferred Shopping Sites for Online Shoppers, in %, November 2019

6. Iran

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Sales, in USD billion, 2019e & 2023f
  • Year-on-Year Growth In The Sales of E-Commerce Transactions, in USD billion, August 2020
  • Share of E-Businesses Focused on Sales of Goods and Services Sector, in %, August 2020

7. Qatar

  • E-Commerce Penetration, in % of Consumers, 2018 & 2019
  • B2C E-Commerce Market, in USD billion, 2017 & 2020f
  • Consumers Who Are Willing To Use E-Commerce, in %, October 2019
  • Consumers Who Use E-Commerce to Save Time, in %, October 2019

8. Kuwait

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • Value of E-Commerce Sales, in USD billion, and Population Shopping Online, in %, March 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019e
  • Top Online Shopping Websites, incl. Total Number of Visits, in millions, Kuwait’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, July 2020

9. Lebanon

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Market Overview and COVID-19’s Impact, June 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Share of Internet Users Who Had Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, in %, March 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020

10. Jordan

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • Internet Penetration, in % of Adults, December 2017 & 2019
  • B2C E-Commerce Market Overview and COVID-19’s Impact, July 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Share Of Internet Users Purchasing More Products Online That They Would Normally Buy In-Store Compared To One Month Before As A Result Of The Pandemic, in %, March-April 2020
  • Mobile Payment Transaction Value, in JOD million, and Number of Transactions, in thousands, January 2019 – December 2019
  • Breakdown of Mobile Payment Transactions by Type, by Number and Value, in %, December 2019
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020

11. Bahrain

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Market Overview and International Comparisons, July 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • Online Retail Sales, in % of Total Retail Sales, November 2019
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, August 2020

12. Oman

  • Breakdown of Internet Traffic by Device, in %, July 2020
  • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • E-Commerce Sales, in % of Total Retail Sales, November 2019
  • Share of Online Shoppers Paying Online For Their E-Commerce Purchases, in %, 2019
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, September 2020
Read More
  • AUDI AG
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Fordeal Inc
  • Jarir Marketing Co
  • Jollychic EC Ltd
  • Namshi General Trading LLC
  • Noon AD Holdings Ltd
  • Panda Retail Co
  • Souq Extra
  • iHerb Inc
Read More

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