Middle East and Africa Online Payment Methods: Full Year 2016 code:1312

Middle East and Africa Online Payment Methods: Full Year 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Egypt, Iran, Kenya, Morocco, Nigeria, Saudi Arabia, South Africa, UAE
Pages: 69
Publication Date: 23/03/2017
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Questions Covered in the report:
  • Which payment methods are preferred by online shoppers across the Middle East and Africa?
  • How large is the share of cash on delivery in E-Commerce in the MENA region?
  • What percentage of online shoppers in Africa pay with mobile money for their purchases?
  • How open are consumers in the Middle East to using mobile wallets?

Key Findings:

yStats.com’s new report: Cash on delivery dominates E-Commerce payments in the Middle East and Africa, but mobile payments are advancing

Across the emerging markets of the Middle East and Africa, cash on delivery is used by the majority of digital consumers to pay for their online purchases. Different surveys cited in yStats.com’s report reveal that more than 50% of online shoppers in countries such as Nigeria, Kenya and the UAE prefer cash on delivery to other payment methods. E-Commerce companies operating in the Middle East and Northern Africa region report that more than two-thirds of their sales are paid in cash.

South Africa is one of the few exceptions to this rule: a higher share of digital consumers in this country pay for Internet purchases by bank card. Still, even in this country more than half of consumers say they would be willing to buy more online if they were offered the option to pay on delivery. A payment method that consumers can trust was the second major driver for online shopping in South Africa, according to a recent survey cited in yStats.com’s publication.

Nevertheless, yStats.com’s report also shows that there is hope for greater adoption of digital payment means, especially mobile payments. A two-digit share of consumers surveyed in the Middle East in 2016 admitted that they would opt for using payment methods other than cash or cards, with mobile wallets being one of the top three alternatives. Furthermore, Africa is already the leading region in mobile money usage. In Kenya, for example, there are millions of mobile money accounts and their number continues to grow. Along with Kenya, around one-third of online shoppers in Ghana and Uganda say they prefer to pay for their Internet-based purchases with mobile money.

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1. Management Summary

2.  Global Developments

  • Online and Mobile Payment Trends, H2 2016
  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
  • Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
  • Value of Online Payment Fraud, in USD billion, 2015 & 2020f
  • Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
  • Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
  • Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
  • Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
  • Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f
  • Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f
  • Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f
  • Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f
  • Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f
  • Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f
  • Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
  • Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
  • Contactless Payment User Penetration, in % of Banked Population, July 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
  • Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
  • Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
  • Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December 2015

3. Middle East

3.1. Regional

  • Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016
  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers in MENA, June 2016
  • Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016
  • Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015
  • Share of Consumers Who Would Opt for Alternative Payment Methods, in %, and Selected Alternative Payment Methods They Would Opt for, incl. “Mobile Wallet”, in %, May 2016
  • Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts, Summer 2016
  • Breakdown of Attitude to Mobile Payment and Mobile Shopping-Related Activities, in % of Online Shoppers in MENA, March 2016

3.2. UAE

  • Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %, November 2016
  • Share of Online Shoppers Paying by Credit Card, in %, June 2016
  • Share of Payment Card Users Who Experienced Online Credit Card Fraud, in %, and Type of Online Credit Card Fraud Experienced, in % of Fraud Victims, June 2016
  • Share of Millennial Online Shoppers Preferring to Pay by Credit Card, in %, by Selected Product Categories, 2015

3.3. Saudi Arabia

  • Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online Shoppers, 2015

3.4. Iran

  • Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016

4. Africa

4.1. Regional

  • Payment Methods Most Used in Online Shopping, in % of Online Shoppers, by Ghana, Kenya, South Africa, Uganda, December 2016

4.2. South Africa

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016
  • Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment Method, in % of Online Shoppers, March 2016
  • Top Improvements That Would Make Online Shoppers Buy Online More, in % of Online Shoppers, March 2016

4.3. Nigeria

  • Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016
  • Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015

4.4. Egypt

  • Share of Online Shoppers Paying by Cash on Delivery, in %, June 2016

4.5. Morocco

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016
  • Breakdown of Main Criteria Considered When Shopping Online, incl. “Payment Security”, in % of Online Shoppers, February 2016
  • Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 – 2015

4.6. Kenya

  • Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 – 2015 & First Nine Months of 2016
  • Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016
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  • Alipay.com Co. Ltd.
  • Paypal Inc
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