Middle East B2C E-Commerce and Payment Market 2021 & COVID-19’s Impact code:1536

Middle East B2C E-Commerce and Payment Market 2021 & COVID-19’s Impact
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE
Pages: 100
Publication Date: 22/07/2021
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Questions Covered in the report:
  • What was the percentage of consumers in the select countries of Middle East who experienced online purchases difficulties in 2020?
  • What was the share of consumers in 2020 who would most likely shop online for things they used to buy in-stores pre-COVID-19?
  • What are the top 10 mobile shopping apps in the Apple App Store and Google Play Store in Saudi Arabia in 2021?
  • What are the top reasons for trusting contactless payments among consumers in the UAE in 2021?
  • What are the online shopping methods in percentage of E-Commerce transactions in Iran?
  • What are the types of payment frauds experienced by consumers in Kuwait in 2021?

Key Findings:

The COVID-19 pandemic’s restrictions in the Middle East contributed to the online shopping adoption: new yStats.com report.

B2C E-Commerce in the Middle East

The Middle Eastern B2C E-Commerce market was developing slower than other regions of the world. At 40%, Internet penetration in the Middle East was much lower than 80-90% of the leading global regions in 2020. In the pre-COVID-19 assessment, the value of the B2C E-Commerce market in the region was expected to grow at over 20% y-o-y in 2020 from 2019. After the onset of the pandemic, the online sales volume increased and the size of the market in 2020 was expected to almost double from 2020 to 2025. Having said that, the growth rate was forecasted to decline from just over 20% in 2021 to slightly more than 13% in 2025. Over 70% of online sales in the region takes place in two nations the UAE and Saudi Arabia.

“Electronics, appliances & media” product category was projected to lead in the B2C E-Commerce market in the Middle East by 2025

With the acceleration of online shopping adoption, consumers have built their preferences in product categories to purchase online. The most popular sectors among consumers in the Middle East were “electronics, appliances & media”, “fashion & beauty”, “toys, hobby & DIY” and “digital services (food delivery, events, fitness & services)”. The B2C E-Commerce market size of these categories is projected to grow substantially over the next few years, with the “electronics, appliances & media” sector leading and projected to value over USD 11 billion in 2025. The online sales of fast-moving consumer goods witnessed a steady increase from 2015 to 2020, and surged with the COVID health crisis, doubling in value between 2019 and 2020. Additionally, the online travel sector in the Middle East is projected to undergo recovery from the pandemic induced downturn by 2023

Consumers in the region increased their digital payments usage while decreasing the use of cash.

The adoption of digital shopping in the region was quite extensive, with consumers opting for online purchasing and contactless payments more amid the pandemic in 2020. Moreover, over 50% of consumers in the region moved to digital payments in 2020 when shopping online, while only 36% chose cash on delivery as a payment method. Some consumers who used to buy products in stores decided to alter their behavior online and over 30% of them claimed they would mostly shop for those items online in the future. Furthermore, in some countries, mobile commerce grew in popularity; specifically, in UAE, the share of M-Commerce of total online shopping increased from 2015 to 2020 by 13 percentage points, and the value is predicted to grow at CAGR 19% from 2020 to 2023. Over 60% of consumers in UAE trusted digital payments for various reasons in 2020, including convenience, speed, avoiding human touch, innovative ways to pay and control.

Governments’ regulations imposed amid COVID-19 prompted E-Commerce players to partner with other businesses to introduce new features.

After the COVID-19 onset in 2020, the governments of countries in the Middle East imposed many restrictions on movement and contact, so businesses had to change their strategies in order to fulfill the needs of customers. Some major B2C E-Commerce players entered into partnerships with local merchants to facilitate consumers’ shopping experience. Amazon collaborated with 10 companies and launched its “Amazon Prime” in Saudi Arabia in 2020 to provide its customers with a number of benefits, including fast delivery. In UAE, Amazon partnered with Mastercard in October 2020 to offer a 20% cashback to its “prime” customers in the form of a gift card during the prime day when using Mastercard to pay. Other than that, banks also came up with new services, such as launching an instant payment system in Jordan to seamlessly transfer money between banks and customers.

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1.Management Summary

2.Global Developments

  • B2C E-Commerce Sales Value, in USD trillion, 2019 & 2022f
  • B2C E-Commerce Year-on-Year Growth Rate, by Region, in %, 2020e
  • Internet Penetration Rate, in % of Households, 2020
  • Consumers Who Experienced Online Purchases Difficulties, by Country, incl. Egypt and Israel, in %, 2019 & 2020

3.Regional

  • B2C E-Commerce Sales Value, in USD billion, 2019 & 2022f
  • B2C E-Commerce Market and Payments Overview, July 2021
  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 – 2020e
  • Value of B2C E-Commerce Sales, in USD billion, and Y-o-Y Change, in %, 2020e – 2025f
  • Internet Penetration Rate, in % of Population, by Country, incl. Population, in millions, Number of Internet Users, in millions, 2021
  • Share of UAE & Saudi Arabia E-Commerce Sales, in % of Total E-Commerce Sales, 2020
  • Breakdown of Purchasing Forms Preferred in the Next Big Shopping/Sales Event, in % of Consumers, October 2020
  • FMCG E-Commerce Penetration Rate, in % of Total Sales, 2015 – 2020
  • B2C E-Commerce Market Value, by Product Category, in USD billion, incl. COVID-19 Adjustment, and Estimated B2C E-Commerce Penetration, in %, 2020e & 2025f
  • Consumer Digital Economy, in USD billion, 2018 – 2020 & 2023f
  • Breakdown of Digital Economy, by Sectors, in % of Total Digital Economy Value, 2018 – 2020 & 2023f
  • Market Share of Online Travel & Transport Sector, by Country, in %, October 2020
  • Digital Activities’ Usage Frequency Change, by Category, incl. Streaming Video, Shopping Online & Contactless Payments, in % of Arab Respondents, August 2020
  • Overview of Selected Leading Fintech Startups, incl. Total Funding, June 2021
  • Top Payment Methods Preferred When Shopping Online, in % of Consumers, September 2020
  • Share of Consumers Who Will Mostly Shop Online For Things They Used to Buy in Stores Pre-COVID-19, in %, October 2020

4.Saudi Arabia

  • B2C E-Commerce Players Overview, July 2021
  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 – 2020e
  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2020e – 2025f
  • Share of Consumers Who Shopped More Online Since the COVID-19 Pandemic Onset, in %, November 2020
  • Top 3 Product Categories Purchased More Online, in % of Consumers, November 2020
  • Share of Consumers Who Discovered New Sellers on Social Media Platforms, by Platform in %, November 2020
  • Mobile Share of Internet Traffic, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
  • Share of Respondents Who Would Opt for Digital Banking Services over Visiting a Bank, in %, July 2021

5.United Arab Emirates

  • B2C E-Commerce Market Overview, July 2021
  • Value of the B2C E-Commerce, in USD billion, and Year-on-Year Change, in %, 2017 – 2020e
  • Value of B2C E-Commerce, in USD billion, and Y-o-Y Change, in %, 2020e – 2025f
  • B2C E-Commerce Market Value, in USD billion, 2019 & 2020
  • Share of B2C E-Commerce, in % of the Overall Retail Market, 2020
  • Share of M-Commerce, in % of E-Commerce, 2015 & 2020
  • Value of M-Commerce Market, in USD billion, 2019 – 2020 & 2025f
  • Share of SMEs Who Invested in Sales Online and Plan to Develop Online Sales Services, in %, October 2020
  • Share of Consumers Who Have High Level of Confidence in Digital Payments, in %, 2021
  • Top Reasons for Trusting Contactless Payments, in % of Consumers, 2021

6.Israel

  • Top Financial Transactions Performed on Payment Platforms via a Smartphone, in % of Adults, 2018, 2019 & 2020
  •  Share of Adults Who Purchase on Israeli and Foreign Websites, in %, 2020
  • Top Issues Arisen When Purchasing Product Online, in % of Respondents, 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

7.Iran

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Smartphone Penetration Rate, in %, 2019 & 2020
  • Nominal and Real Ratio of E-Commerce Transactions, in % of GDP, 2018 – 2020
  • Value of Nominal and Real Electronic Transactions, in IRR billion, 2017 – 2020
  • Number of Electronic Transactions, in billions, 2019 & 2020
  • Online Shopping Methods, in % of E-Commerce Transactions, March 2021

8.Qatar

  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 – 2020e
  • Value of B2C E-Commerce Sales, in USD billion, 2020e – 2025f
  • Number of E-Commerce Websites Registered with Ministry of Transport & Communications, June 2020 & December 2020

9.Kuwait

  • Value of B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 – 2020e
  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Share of Respondents Who are Less Likely to Use Cash on Delivery and Likely to Use Contactless Payment Methods More, in %, February 2021
  • Share of Respondents Who Abandon Their Shopping Cart When Faced With a Delay/Authentication Error, in %, February 2021
  • Top Drivers of Trust in Online Shopping, in % of Respondents, February 2021
  • Top Reasons for Trusting Contactless Payments, in % of Respondents, February 2021
  • Types of Frauds Experienced By Consumers, in % of Respondents, February 2021

10.Lebanon

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

11.Jordan

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Volume of Transactions Made via Mobile Payment Systems, in millions, March 2020 – December 2020
  • Share of Transactions via Mobile Payment Systems, by Type, in % of Total Transactions, 2020
  • Year-on-Year Change of the Transaction Volume Via Mobile Payment Systems, in %, January 2020 – December 2020
  • B2C E-Commerce Market Overview and COVID-19’s Impact, July 2021
  • Breakdown of Institutions Issuing Cards, by Type, and Share of Cards Types Issued, in %, 2020
  • Value of Payments Executed via Payment Cards Issued by Banks Operating in Jordan, in JOD billion, and Volume, in millions, 2019 & 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

12.Bahrain

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021

13.Oman

  • Breakdown of Internet Traffic, by Device, in %, June 2021
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
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  • Adyen
  • Al-dawaa
  • Alibaba.com
  • Amazon
  • Apple App Store
  • Arab Bank
  • Arab Jordan Investment Bank
  • Bank of Jordan
  • CliQ
  • E-Fawateer.com
  • Expensya
  • Google Play
  • JoMoPay
  • JoPACC
  • MAF Carrefour
  • Mamo
  • Manshi
  • MasterCard Inc.
  • Noon Shopping
  • OLX Arabia
  • Paymob
  • Postpay
  • Shein
  • Spottii
  • TM Done
  • Tabby
  • Tamara
  • Tarabut Gateway
  • Unified Payments network
  • Unioin Bank
  • Zara
  • aliexpress
Read More

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