Mexico B2C E-Commerce Market 2017 code:1342

Mexico B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Mexico
Pages: 65
Publication Date: 04/10/2017
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Questions Covered in the report:
  • What was Mexico’s online retail sales growth rate in the past several years and what is the projection until 2021?
  • What are the key market trends in Mexican B2C E-Commerce?
  • Which payment methods do online shoppers in Mexico prefer?
  • What are the leading E-Commerce product categories in Mexico?
  • Who are the top 5 market players in terms of online retail market share in Mexico?

Key Findings:

Mexico to see the fastest E-Commerce growth rates among Latin America’s top markets

Mexico ranks second after Brazil and ahead of Argentina in Latin America’s B2C E-Commerce sales. Of these top three countries, Mexico is projected to see the fastest growth rate in online retail in the period from 2016 to 2021, according to a forecast cited in the yStats.com report. One of the main factors driving the growth of online shopping in Mexico is a favorable demographic profile of the country’s population, where young urbanized consumers account for a significant proportion. Furthermore, Internet penetration in Mexico has grown over the past several years to over 50% of the population, mainly due to the use of smartphones. More than three-quarters of Internet users went online via these devices in 2016, compared to less than one-half using desktop computers.

In online shopping, mobile devices also play an important role. According to a survey from early 2017, cited in this report by yStats.com, slightly below 50% of online shoppers in Mexico made their latest online purchase from a mobile device, either smartphone or tablet. Furthermore, mobile devices are increasingly used to conduct price comparison while shopping at a physical store. Overall, omnichannel activities such as comparing prices or products online before buying in store (“webrooming”) or browsing physical store offerings prior to making a purchase online (“showrooming”) significantly increased their reach of Mexico’s consumers in the past two years.

Another top trend in Mexico’s B2C E-Commerce is cross-border shopping. A double-digit share of online shoppers made purchases from foreign sellers in 2016, most popularly on U.S. and Asian websites. U.S.-based companies Amazon and Wal-Mart are also heavily investing in their local E-Commerce operations in Mexico, with Amazon having launched the Amazon Prime service in Mexico in 2017 and Wal-Mart planning to expand its fulfillment and logistics capabilities. Another top player is Argentina-based online marketplace MercadoLibre, which held the leading position in Mexican online retail in terms of market share as of 2016, according to research cited in the yStats.com report.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview, September 2017
  • Retail E-Commerce Sales Forecast in Mexico, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
  • Breakdown of Retail E-Commerce Sales in Latin America by Country, incl. Mexico, in %, 2016e
  • B2C E-Commerce Sales in Selected Countries in Latin America, incl. Mexico, in USD billion, 2015 & 2020f
  • M-Commerce and E-Commerce Sales CAGR in Mexico, Compared to Selected Countries in Latin America, in %, 2015-2019f
  • Internet Penetration in Mexico, Compared to Selected Countries in Latin America, in % of Individuals, 2016
  • Number of Smartphone Users in Mexico, Compared to Selected Countries in Latin America, in millions, 2014-2020f
  • Audience Reach of Retail and Travel Website Categories in Mexico Compared to Selected Countries in Latin America, in % of Unique Visitors on PC/Laptop, 2016

3. Trends

  • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
  • Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
  • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Types of Mobile Transactions Conducted, in % of Mobile Device Users, 2015 & 2016
  • Reasons to Choose a Specific Device for Online Shopping, in % of Online Shoppers on the Respective Device, 2016
  • Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
  • Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016
  • Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016
  • Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015
  • B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, May 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Reasons For Buying Products Online, in % Online Shoppers, February 2017
  • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
  • Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016
  • Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, May 2016
  • Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2015 & 2016
  • Product Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each Category Among Those Who Purchased from This Category, February 2017
  • Service Categories Purchased Online and Offline, in % of Internet Users, and Online Share of Spending in Each Category Among Those Who Purchased from This Category, February 2017

7. Payment

  • Payment Methods Used in E-Commerce, in % of Internet Users, December 2016
  • Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
  • Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
  • Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
  • Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016

8. Delivery

  • Factors That Would Encourage Buying from an Online Shop, in % of Online Shoppers, Dec. 2016
  • Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017

9. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
  • Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016
  • Top 10 E-Commerce Websites Purchased From, by Product Segment, in % of Online Shoppers in Each Segment, February 2017
  • Top 10 Retail Websites by Number of Unique Visitors, in millions, January 2017
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  • Amazon.com Inc
  • Linio
  • Liverpool
  • Mercado Libre
  • Rocket Internet SE
  • Wal-Mart Stores Inc.
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