MENA B2C E-Commerce Market 2018 code:1364

MENA B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Bahrain, Egypt, Iran, Israel, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, UAE
Pages: 185
Publication Date: 26/03/2018
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Questions Covered in the report:
  • How fast are B2C E-Commerce sales growing in the top markets in MENA?
  • What are the key market trends in MENA B2C E-Commerce?
  • How does Internet and online shopper penetration differ across the region?
  • What are the preferences of MENA online shoppers with regard to product categories, payment methods and delivery?
  • Who are the top market players in MENA B2C E-Commerce?

Key findings:

B2C E-Commerce Sales Growing Across MENA

The region of the Middle East and North Africa, or MENA, is home to several fast growing online retail markets. According to the yStats.com report, increased Internet and smartphone penetration rates, along with wider adoption of online shopping among connected consumers, is stimulating this rapid growth. At the same time, in most countries of MENA, B2C E-Commerce has a long way to reaching its full potential, as it currently accounts for low single-digit shares of local retail sales.

The top two B2C E-Commerce markets in MENA are the UAE and Saudi Arabia. M-Commerce is a strong trend in both countries, with smartphone becoming the top device used by consumers to access the Internet, according to surveys cited by yStats.com. Although lagging behind the UAE, Saudi Arabia and many other Middle Eastern countries in Internet and smartphone penetration rates, Egypt also shows a strong growth potential for B2C E-Commerce. The country’s government introduced a national E-Commerce strategy aimed at doubling the number of online sellers by 2020, with B2C E-Commerce sales expected to see double-digit growth rates in the same time period.

Israel is another major online retail market in the MENA region. The key market trend in this country is cross-border online shopping, with a major share of the nation’s E-Commerce spending taking place on foreign sites such as Amazon and Alibaba, according to market data cited in the yStats.com report. In comparison, the majority of online shoppers in Morocco buy on local sites, with only around one in four buyers choosing international sellers.

Other major markets in MENA, such as Lebanon, Qatar, Bahrain, Oman, Kuwait and Iran are also experiencing solid growth in online retail sales. In Oman and Bahrain, for example, retail E-Commerce sales are projected to nearly quadruple between 2015 and 2020, according to forecasts included in the yStats.com report. Local and international E-Commerce merchants, such as Amazon’s Souq.com, Jumia, Digikala, and others, are active in the region, aiming to tap into these expanding markets.

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1. Management Summary

2. Regional

  • B2C E-Commerce Market Overview and International Comparisons, March 2018
  • Breakdown of Global B2C E-Commerce Sales by Region, incl. the Middle East and Africa, in %, 2016 & 2021f
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, incl. the Middle East and Africa, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in the Middle East and Africa, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f
  • E-Commerce Sales in MENA, by Airlines, E-Commerce, Entertainment, and Travel, in USD billion, by Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
  • Internet Penetration in MENA, in % of Individuals, by Algeria, Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, UAE, 2016
  • Smartphone Penetration in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE, March 2017
  • Devices Used to Access the Internet in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE, March 2017
  • Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
  • Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
  • Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
  • Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
  • Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
  • Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017

3. UAE

3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

3.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016

3.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

3.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
  • Breakdown of Frequency of Shopping Online, in % of Respondents, 2016

3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Top Product Categories Purchased Online, in % of Online Shoppers, 2016

3.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

3.7. Delivery

  • Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017

3.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
  • Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017

4. Saudi Arabia

4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

4.2. Trends

  • Devices Used to Connect to the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
  • Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

4.3. Sales & Shares

  • B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in % 2017e

4.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
  • Online Shopper Penetration, in % of Respondents, May 2017
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
  • Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017

4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
  • Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017

4.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

4.7. Delivery

  • Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

4.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

5. Israel

5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

5.2. Trends

  • Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Number of Cross-Border Online Shoppers, in millions, 2013 & 2016

5.3. Sales & Shares

  • B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2016
  • Number of Online Shoppers, in millions, 2013 & 2016
  • Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017
  • Perceived Advantages of Online Shopping, in % of Internet Users, September 2016
  • Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016
  • Average Number of Online Purchases, per Month and per Year, September 2016
  • Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016

5.5. Products

  • Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016

5.6. Players

  • Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

6. Egypt

6.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2018

6.2. Trends

  • Devices Used to Access the Internet, in % of Adults, July 2017
  • Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

6.3. Sales & Shares

  • E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020

6.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2016
  • Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016
  • Top 3 Reasons for Not Shopping Online, in % of Internet Users Not Shopping Online, 2016

6.5. Products

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2016

6.6. Payment

  • Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016

6.7. Players

  • Share of Enterprises Selling Online and Buying Online, in %, by Size, 2016/2017
  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

7. Iran

7.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

7.2. Sales & Shares

  • B2C E-Commerce Sales, in IRR billion, 2010 & 2015
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f

7.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Selected Types of Activities Carried Out Online, incl. E-Commerce, in % of Internet Users, March 2016

7.4. Payment

  • Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active Merchant Outlets and POS Terminals, 2016
  • Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016

7.5. Players

  • Number of Certified Online Shops, in thousands, 2013-2017e
  • Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017

8. Qatar

8.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

8.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017

8.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
  • B2C E-Commerce Sales, in USD billion, 2015 – 2020f

8.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

8.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

8.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

8.7. Players

  • Top 5 E-Commerce Websites, by Rank, December 2017

9. Kuwait

9.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

9.2. Sales & Shares

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

9.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, January 2016
  • Attitudes Towards Online Shopping, in % of Respondents, January 2016

9.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

9.5. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

10. Morocco

10.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, March 2018

10.2. Trends

  • Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, 2016
  • Mobile Shopper Penetration, in % of Mobile Internet Users, 2015 & 2016
  • Breakdown of Origin of Sites Used to Purchase Online, by National and International Sites, in % of Online Shoppers, 2016

10.3. Sales & Shares

  • Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic Bank Cards and Domestic and Foreign Bank Cards (Total), 2012 – 2017

10.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Online Shopper Penetration, in % of Internet Users, by Urban and Rural, and by Male and Female, 2016
  • Breakdown of Number of Purchases Made Online, in % of Online Shoppers, 2016
  • Breakdown of Main Motivations to Shop Online, in % of Online Shoppers, 2016

10.5. Products

  • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2016

10.6. Payment

  • Main Barriers to Online Shopping, incl. Payment-Related, in % of Internet Users, 2016

10.7. Delivery

  • Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016

10.8. Players

  • Top Online Shopping Websites, by Website Rank, incl. Category, Total Website Visits, in millions, Morocco’s Share of Website Visits, in %, February 2018

11. Lebanon

11.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

11.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017

11.3. Sales & Shares

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016

11.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

11.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

11.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • List of Selected Payment Providers, by Category, 2016

11.7. Players

  • List of Selected E-Commerce Companies, by Category, 2016

12. Bahrain

12.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

12.2. Trends

  • Selected Device Ownership, in % of Respondents, 2016
  • Mobile Shopper Penetration, in % of Respondents, 2016

12.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

12.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
  • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016

12.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

13. Oman

13.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

13.2. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

13.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
Read More
  • Alibaba Group
  • Amazon.com Inc
  • Avito
  • Awok.com
  • Delivery Hero
  • DigiKala
  • Dubizzle Middle East FZ-LLC
  • Fetchr
  • HiCart.com
  • Jarir Bookstore
  • Jumia Group
  • Noon E Commerce
  • Shufersal
  • Souq.com FZ-LLC
  • Wadi.com
  • eBay Inc
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