Malaysia B2C E-Commerce Market 2019 code:1447

Malaysia B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Malaysia
Pages: 53
Publication Date: 13/08/2019
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Questions Covered in the report:
  • What were the estimated B2C E-Commerce sales in Malaysia in 2018 and what is their projected growth through 2025?
  • What are the main growth drivers of online retail sales in this country?
  • How does online shopper penetration vary across the different regions in Malaysia?
  • How many consumers in Malaysia, by age group and gender, make purchases online?
  • Which B2C E-Commerce websites are the most popular among digital consumers in Malaysia?

Key findings:

Malaysia’s B2C E-Commerce sales are projected to maintain annual double-digit growth rates

Malaysia to keep its strong position on the retail E-Commerce market in Southeast Asia

Malaysia is one of the fastest growing and largest B2C E-Commerce markets in Southeast Asia. More than half of Internet users in Malaysia used E-Commerce platforms to shop and sell online in 2018, with online shopper penetration rates varying between regions. With one of the highest Internet and mobile penetration rates in the region, online retail has the potential to outpace brick-and-mortar sales growth in the near future. Many sources predict retail E-Commerce sales in Malaysia to continue at an annual double-digit growth rate through 2025.

Mobile shopping and social commerce are on the thrive in Malaysia

With growing Internet penetration rates overall, driven by smartphone being by far the mostly used device to go online in 2018, it is no surprise that M-Commerce is an important trend on the online retail market in Malaysia. Mobile devices were used by almost 6 in 10 of Malaysian Internet users to purchase online in February 2019, leaving laptop and desktop computers behind. Another important trend is social commerce with a significant number of social media shoppers choosing WhatsApp or Facebook Groups, among others, to shop online. Another trend is cross-border shopping. Over half of Malaysian online shoppers made international purchases, according to a 2018 survey referenced in the yStats.com report.

Despite the strong market leadership of Lazada and Shopee, Malaysia’s online retail market is attracting international players

Malaysia’s leading online shopping platforms are online retailers and marketplaces Lazada and Shopee. In the course of the current year, both E-Commerce players have been battling for the highest number of monthly website visits. While trying to attract more visitors, they have both been working on expanding their product and service palette. Despite the strong control of the Malaysian E-Commerce market by these two leading players, international companies demonstrate their interest in entering the market. As a result, Indonesia’s E-Commerce platform Bukalapak launched in 2019 in Malaysia. Given the significant role of mobile shopping in Malaysia, mobile shopping apps are a strong indicator of merchant popularity. Lazada was the top choice by consumers, followed by apps of Shopee, Taobao, 11street and AliExpress.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e – 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e – 2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Devices Used to Access the Internet, in % of Internet Users, 2016 & 2018
  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top 10 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, August 2018
  • Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
  • Top Social Shopping Platforms, in % of Social Media Shoppers, February 2019

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • Breakdown of E-Commerce Income of Companies by B2B, B2C, B2G and Total, in MYR billion, 2015 & 2018
  • B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
  • Share of E-Commerce in National GDP, in %, 2016 & 2017

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2013 – 2018
  • Online Shopper Penetration, in % of Internet Users, 2018
  • Online Shopper Penetration by Region, in % of Internet Users, 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
  • Activities Performed Online, incl. “Online Shopping/ Booking”, in % of Internet Users, August 2018
  • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2018
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2018

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
  • Top 3 Product Categories Purchased Online by Generation Z, in % of Generation Z Online Shoppers, 2018

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
  • Top 5 Third-Party Payment Services Used in E-Commerce, in % of Third-Party Payment Services Users, 2018

8. Delivery

  • Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018

9. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

 

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  • 11 Street Co Ltd
  • Bukalapak.com
  • Lazada Group S.A.
  • Lelong.my
  • Shopee
  • Taobao China Holding Ltd
  • aliexpress
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