Malaysia B2C E-Commerce Market 2018 code:1368

Malaysia B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Malaysia
Pages: 66
Publication Date: 13/04/2018
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Questions Covered in the report:
  • What are the projections for B2C E-Commerce growth rate in Malaysia for 2018 and 2019?
  • What are the main growth drivers of online retail sales in this country?
  • How does online shopper penetration vary across the different regions in Malaysia?
  • Which payment and delivery methods are preferred by Malaysia’s online shoppers?
  • Which B2C E-Commerce websites are the most popular among digital consumers in Malaysia?

Key findings:

Malaysia’s B2C E-Commerce Sales to Maintain Rapid Growth Rates

Malaysian consumers are among the most connected in Southeast Asia, with Internet penetration reaching new heights in 2017 and ranking second in the region after Singapore. The share of Internet users placing orders via E-Commerce websites also increased, although a significant discrepancy exists between the two main cities and other regions, according to statistics cited in the yStats.com report. By 2022, Malaysia is expected to see more growth in number of online shoppers and also in their average E-Commerce spending.

M-Commerce is one of the growth drivers of online retail sales in Malaysia. With most of Internet users going online via smartphone, mobile traffic accounted for nearly three-quarters of all web traffic to E-Commerce sites in mid-2017. The yStats.com report also shows that clothing and footwear was the top online shopping category in Malaysia in 2017, and bank transfer was the preferred payment method. Furthermore, three-quarters of digital shoppers in Malaysia buy exclusively from sellers with local operations, while one-quarter of shoppers also place orders on cross-border E-Commerce platforms.

The leading competitors in Malaysia’s B2C E-Commerce are regional players Lazada, 11Street, Shopee and Zalora. These four platforms ranked the highest by website traffic in early 2018. Competition between these market leaders is intensifying as online retail sales in Malaysia continue to expand, with projections of above +20% growth rates in both 2018 and 2019, according to forecasts cited by yStats.com.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends

  • Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
  • Devices Used to Access the Internet, in % of Internet Users, 2015 & 2016
  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in MYR billion, and Year-on-Year Change, in %, 2012 – 2019f
  • Share of E-Commerce in National GDP, in %, 2015 & 2016
  • E-Commerce Share of Total Retail Sales, in %, 2016/2017
  • E-Commerce Share of Total Retail Sales, in %, 2018f
  • Breakdown of E-Commerce Income of Companies by B2B, B2C and B2G, by Sector and Sub-Sector, in MYR million, 2015

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2013 – 2017
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2017
  • Online Shopper Penetration by Region, in % of Internet Users, Q2 2017
  • Activities Performed Online, incl. “Online Shopping”, in % of Internet Users, February 2017
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %, 2015 & 2016
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, February 2017
  • Breakdown of Annual Online Spending in MYR, in % of Online Shoppers, February 2017
  • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
  • Annual Online Spending per Online Shopper, in USD, 2017 & 2022f

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q3 2017

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, February 2017
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2017

8. Delivery

  • Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017
  • Major Concerns of Online Shoppers, in % of Online Shoppers, Q3 2017

9. Players

  • Overview of B2C E-Commerce Players, April 2018
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Top 3 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
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  • Alibaba Group Holdings Ltd.
  • Celcom Planet Sdn. Bhd.
  • Lazada Group
  • Sea Ltd
  • Zalora Group
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