Malaysia B2C E-Commerce Market 2017 code:1318

Malaysia B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Malaysia
Pages: 71
Publication Date: 26/04/2017
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Questions Covered in the report:
  • What were B2C E-Commerce sales in Malaysia in 2016?
  • What is the CAGR prediction for online retail in Malaysia through 2020 and beyond?
  • How large are M-Commerce sales in Malaysia predicted to be in 2020?
  • Which payment methods are preferred by online shoppers in Malaysia the most?
  • Who are the main E-Commerce competitors in Malaysia?

Key Findings:

Malaysia’s B2C E-Commerce market is spurred by favorable demographics and infrastructure

B2C E-Commerce sales account for just above 1% of the total retail market in Malaysia, according to the findings of this new report by yStats.com. Through 2025, this number is projected to quintuple due to online sales outpacing store-based retail by a large margin. Nevertheless, Malaysia’s predicted B2C E -Commerce sales growth rate lags behind multiple other markets in the region such as Indonesia, Vietnam, Philippines, and Thailand. With the aim of doubling this growth rate, the Malaysian government launched a strategic roadmap for E-Commerce and rolled out several initiatives in partnership with the private sector.

Besides the government-backed E-Commerce development projects, other factors encouraging the growth of online retail in Malaysia are the ready infrastructure and favorable demographics. Malaysia’s Internet penetration is one of the highest in the region and about one-third of Internet users make purchases online. More than 50% of online shoppers in Malaysia are less than 29 years old, so the continued maturity and wealth growth of those presently in this demographic augers well for the increase of E-Commerce. The product category with the largest share of E-Commerce sales in 2016 was clothing and footwear. Other key market facts cited in the yStats.com’s publication include a ranking of top payment methods used in E-Commerce and a breakdown of customer expectations regarding delivery times.

The E-Commerce competition landscape in Malaysia is led by online marketplaces. Lazada.com.my and 11street.my were the most visited B2C E-Commerce websites in the country in February 2017, according to a ranking included in this report by yStats.com. Both companies aim to attract more third-party sellers to their platforms during 2017. Another major B2C E-Commerce player, online clothing retailer Zalora opened a new fulfillment center in Malaysia in early 2017. Furthermore, online classifieds portal Mudah is also a popular destination for browsing products to buy, with two-thirds of visitors to its website coming from mobile.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, March 2017
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Malaysia, 2016e
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Malaysia, in %, 2015 & 2025f
  • Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Rides Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet Penetration in Southeast Asia, by Country, incl. Malaysia, in % of Individuals, 2015
  • Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Malaysia, in MBPS, Q2 2016
  • Internet Users in Southeast Asia, by Country, incl. Malaysia, in millions, 2015 & 2020f
  • Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Malaysia, in millions, 2015
  • Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Malaysia, in %, November 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Malaysia, 2015

3. Trends

  • Overview of Regulatory B2C E-Commerce Trends, March 2017
  • E-Commerce Contribution to GDP, in MYR billion, 2015, E-Commerce Sales Growth CAGR, in %, 2012-2015, and Forecast of E-Commerce Contribution to GDP, by Business as Usual and With Intervention, in MYR billion, 2020f
  • Devices Used to Access the Internet, in % of Internet Users, 2015
  • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
  • Share of Online Shoppers Buying via Smartphones, in %, November 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f
  • Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
  • Breakdown of Preferred Types of Online Promotions, in % of Online Shoppers, Q1 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in MYR billion, 2011 & 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016
  • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
  • B2C E-Commerce Sales, in USD billion, 2014, 2020f & 2025f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2015
  • Internet Penetration, in % of Households, 2011 – 2016
  • Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016
  • Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop Online, in %, 2015
  • Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %, 2015
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, November 2016

6. Products

  • Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016
  • Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1 2016
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015

7. Payment

  • Breakdown of E-Commerce Transactions by Payment Methods, in %, 2015
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015
  • Pull-Factors in E-Commerce According to Online Shoppers, in % of Online Shoppers, 2015
  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, November 2016
  • Top 5 Reasons Preventing Consumers from Conducting Certain Banking Activities via Mobile, in % of Internet Users, March 2016

8. Delivery

  • Reasons to Shop Online, incl. “Convenient Delivery Service, in % of Online Shoppers, 2015
  • Breakdown of the Parcel Delivery Market by Local Players, in %, December 2015
  • Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016
  • Share of Online Shoppers Willing to Pay Extra for Express Delivery, in %, November 2016

9. Players

  • Overview of E-Commerce Players, March 2017
  • Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015
  • Top 6 Local C2C/P2P E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017
  • Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017
  • Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017
Read More
  • 11street
  • Alibaba Group
  • Lazada
  • Mudah
  • Zalora
Read More

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