Latin America B2C E-Commerce Market 2017 code:1343

Latin America B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Brazil, Colombia, Mexico
Pages: 121
Publication Date: 12/10/2017
Download Free Sample
Questions Covered in the report:
  • What was the market size of B2C E-Commerce in Latin America in 2016 and what is the projection for 2021?
  • Which countries are leading in the region in terms of online sales and growth rate?
  • What are the drivers and barriers to B2C E-Commerce development in Latin America?
  • How are the trends of mobile and cross-border shopping evolving across the region?
  • Who are the key E-Commerce market players in Argentina, Brazil, Mexico and Colombia?

Key Findings:

Latin America projected to outpace North America and Europe in B2C E-Commerce growth rate

B2C E-Commerce is still in early stages of development in Latin America, characterized by a low one-digit share of total retail sales attributed to the online channel. Due to this untapped potential, Latin America is projected to outpace the advanced markets of North America and Europe in terms of B2C E-Commerce growth rate from 2016 to 2021, according to a forecast cited in yStats.com’s report. In this period, rising Internet and smartphone penetration rates, greater online payment security and development of M-Commerce are projected to contribute to the growth of online retail sales.

While Brazil remains by far the largest B2C E-Commerce market in Latin America, smaller markets are leading the growth. Among them, Colombia is projected to achieve a strong annual growth rate of over 20% through 2021. Consumers in this country appreciate the many conveniences of E-Commerce, such as home delivery, but they are also wary of online transaction security and payment safety, as revealed by recent surveys cited in the yStats.com report. Another growth champion is Mexico, which ranks second in the region by online sales volume. M-Commerce is among the key drivers of online retail expansion in Mexico, as smartphone has become the leading device used by Internet users and more than a third of online shoppers make purchases from their phones as of this year.

Mobile shopping is also an important trend in Brazil, where it reached around one-quarter of E-Commerce transactions registered in early 2017. The leaders of M-Commerce in terms of mobile shoppers’ reach in Brazil are MercadoLibre, Americanas.com and AliExpress. MercadoLibre is a leading Latin American online marketplace based in Argentina. In its home country, MercadoLibre’s website and app occupied the first and second ranks respectively by number of orders received in H1 2017, according to a ranking included in this report by yStats.com.

Read More Download Free Sample

1. Management Summary

2. Regional Overview

  • Breakdown of Global B2C E-Commerce Sales by Region, in %, 2016 & 2021f
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
  • Global Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
  • Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2016e
  • B2C E-Commerce Sales in Selected Countries in Latin America, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f
  • M-Commerce and E-Commerce Sales CAGR in Selected Countries in Latin America, in %, 2015-2019f
  • Internet Penetration in Selected Countries in Latin America, in % of Individuals, 2016
  • Audience Reach of Retail and Travel Website Categories in Selected Countries in Latin America, in % of Unique Visitors on PC/Laptop, 2016
  • Number of Smartphone Users in Selected Countries in Latin America, in millions, 2014-2020f
  • Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
  • Share of Online Purchases Imported from Other Regions, in %, by Region, 2016
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Argentina, Brazil, Chile, Mexico, and Peru, October 2016
  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2017e
  • Payment Methods Used in Online Shopping, in % of Online Shoppers With Bank Account, by Brazil, Chile, Colombia, Dominican Republic, Mexico and Peru, July 2016
  • Top 10 E-Commerce Websites by Unique Visitors, by Argentina, Brazil, Chile, Colombia, Mexico and Venezuela, October 2016

3. Brazil

3.1. Overview

  • B2C E-Commerce Market Overview, September 2017

3.2. Trends

  • M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017
  • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
  • Product Categories Purchased via Mobile, in % of Mobile Shoppers, September 2016
  • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 – 2016
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Online Shoppers, 2016

3.3. Sales & Shares

  • B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 – 2017f
  • B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 – 2021f
  • E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f

3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 – 2016

3.5. Product

  • Product Categories Purchased Online, in % of Online Shoppers, June 2017
  • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2016
  • Share of Travel in E-Commerce Volume, by Accommodation and Transportation, in %, 2015 & 2020f

3.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, Q1 2017

3.7. Delivery

  • Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q1 2015 – Q4 2016
  • Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
  • Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017

3.8. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2015
  • Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
  • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016

4. Mexico

4.1. Overview

  • B2C E-Commerce Market Overview, September 2017

4.2. Trends

  • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
  • Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
  • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
  • Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016

4.3. Sales & Shares

  • B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015
  • B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

4.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016
  • Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016

4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, May 2016
  • Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2015 & 2016

4.6. Payment

  • Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
  • Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016

4.7. Delivery

  • Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017

4.7. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
  • Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016

5. Argentina

5.1. Overview

  • B2C E-Commerce Overview and International Comparisons, September 2017

5.2. Trends

  • Number of Smartphone Users, in millions, and Penetration, in % of Population, 2016 – 2021f
  • M-Commerce Share of E-Commerce Companies’ Revenues, in %, 2015 & 2016
  • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016
  • Breakdown of Online Shoppers by Domestic Only, Domestic & Cross-Border and Cross-Border Only, in %, October 2016

5.3. Sales & Shares

  • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 – 2016
  • Retail E-Commerce Sales, in USD billion, 2015, 2016 & 2020f
  • E-Commerce Share of Total Retail Sales, in %, 2016 & 2017f

5.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2016
  • Online Shopper Penetration, in % of Adult Internet Users, by Purchased at Least Once in the Past and Purchased in the Previous 6 Months, December 2016
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, December 2016
  • Top 5 Motivations to Purchase Online, in % of Online Shoppers, December 2016
  • Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2015 & 2016
  • Reasons for Not Shopping Online, in % of Internet Users Who Did Not Buy Online, 2016

5.5. Products

  • B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 – 2016
  • Product Categories Browsed and Purchased Online, in % of Internet Users, 2016

5.6. Payment

  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2016
  • Breakdown of E-Commerce Sales Paid in Installments by Number of Installments, in %, 2016

5.7. Delivery

  • Preferred Delivery Methods, in % of Online Shoppers, December 2016

5.8. Players

  • Top 25 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
  • Top 4 E-Commerce Websites, incl. Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, and Estimated Number of Website Visits from Argentina, in millions, August 2017

6. Colombia

6.1. Overview

  • B2C E-Commerce Overview and International Comparisons, September 2017

6.2. Trends

  • Devices Used to Access the Internet, in % of Adult Internet Users, August 2016
  • Devices Used to Shop Online, in % of Online Shoppers, June 2016
  • Product Categories Purchased via Mobile Device, in % of Mobile Shoppers, August 2016

6.3. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
  • B2C E-Commerce Sales, in USD billion, 2015 & 2020f
  • E-Commerce Share of Retail Sales, in %, 2016e

6.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Adults, August 2016
  • Activities Carried Out Online, in % of Internet Users, August 2016

6.5. Products

  • Product and Service Categories Purchased Online, in % of Online Shoppers, August 2016
  • Top Categories Purchased Online, by Products and Services, in % of Online Shoppers, June 2016

6.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, August 2016

6.7. Delivery

  • Top 5 Motivations for Online Shopping, in % of Online Shoppers, August 2016
  • Top 2 Factors in E-Commerce Delivery & Returns, in % of Online Shoppers, 2016

6.8. Players

  • Most Visited E-Commerce Sites, by Audience Reach, in %, Q1 2016
Read More
  • Alibaba Group
  • Amazon.com Inc
  • B2W Digital
  • Cnova
  • Dafiti
  • Falabella
  • Groupo Exito
  • Groupon
  • Linio
  • Liverpool
  • Magazine Luiza
  • MasterCard
  • Mercado Libre
  • PayPal
  • Rocket Internet SE
  • Via Varejo
  • Visa Inc.
  • Wal-Mart Stores Inc.
  • Walmart Brasil
  • eBay Inc
Read More

RELATED REPORTS

Mexico B2C E-Commerce Market 2017

Publication Date: 04/10/2017

Regions Covered: Mexico

Countries Covered: Mexico

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Brazil B2C E-Commerce Market 2017

Publication Date: 14/09/2017

Regions Covered: Brazil

Countries Covered: Brazil

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Latin America Online Payment Methods: Full Year 2016

Publication Date: 21/03/2017

Regions Covered: Latin America

Countries Covered: Argentina, Brazil, Colombia, Mexico

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Global Cross-Border B2C E-Commerce 2017

Publication Date: 17/02/2017

Regions Covered: Asia-Pacific - Europe - Africa - North America - Latin America - Middle East

Countries Covered: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Nigeria, Poland, Russia, South Africa, South Korea, Spain, Turkey, UAE, UK, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Forgot your Password?

We will send you and e-mail with a link to
recover your password

POST NEW COMMENT

SHARE THIS POST